Occam's Razor

JULY 22, 2013

So, if you download the mobile app created as a result of these efforts, how big of a problem is it solving for Walmart? Here it is… In this app, you can buy products, you can see your local ad, and you can check prices and find store hours. PPC works for Think and See stages. You cut off your legs to try and run faster.

Framework 164

Framework Marketing Metrics Audience 164

Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail. Ditto for Clicks.

Search 156

Search SEO Analytics Engineer 156

ConversionXL

AUGUST 14, 2019

If you suddenly needed to study a longer timeframe, you had to download the data again and start over. Your join key could be a page URL, product name, user ID, or many other things. As their PPC agency, we had to justify this dip. By default, each element in Data Studio pulls information from a single data source.

Analytics 123

Analytics Metrics eCommerce Search 123

Up and Running

AUGUST 19, 2016

Product images. Most people simply type out their product name, usually in an effort to follow what they think is working, because so many other businesses are doing it. You need to think of Amazon as one big search engine, because that’s exactly what it is—a search engine for products. Call to action.

PPC 60

PPC Campaign Sales Search 60