Occam's Razor

DECEMBER 6, 2010

Not only will I tell you about them, I'll give you downloadable links so you can get going right away! You can use them as is, or, better still, you can download and adapt them to your unique business needs. I like reporting by Page Title (hopefully you are good at SEO and have taken care of this). celebrate.].

Analytics 126

Analytics Web Customer SEM 126

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. At the acquisition stage, channels might include SEO, paid advertising, content marketing, etc. Smartsheet runs heavily measured PPC ads.

Framework 102

Framework Marketing Acquisition Retention 102

Occam's Razor

JUNE 4, 2012

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. Checkout the detailed course description by clicking on the Curriculum tab.].

Analytics 128

Analytics Campaign Search Customer 128

Duct Tape Marketing

MARCH 21, 2024

Tim shares his expertise on the ever-evolving world of SEO, shedding light on the crucial components that contribute to successful online visibility and rankings. Tim shares his expertise on the ever-evolving world of SEO, shedding light on the crucial components that contribute to successful online visibility and rankings.

SEO 65

SEO Technical Review Viral Video 65

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

Duct Tape Marketing

MAY 26, 2011

Below is a list of the tools many SEO pros turn to when they want to initially size a site up. Below is a list of the tools many SEO pros turn to when they want to initially size a site up. In addition, you may find these tools helpful when sizing up the online presence of a prospect, vendor or potential strategic partner.

SEO 68

SEO Small Business Marketing Search 68

Occam's Razor

JANUARY 7, 2007

9: Don’t forget Flash, Flex, RIA, RSS, Videos etc. They don’t follow javascript links (or execute javascript) so they will also not reach or index that valuable piece of content you have wrapped in javascript (so bad for SEO). # 09769308&[link] loads/search.aspx&&HL=Downloads&CM=Navigation&CE=Resources.

Technical Review 93

Technical Review Analytics Web Software Review 93

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

MAY 27, 2022

Ahrefs, for example, provides a free SEO training course for beginners, educating them on the basics to help them rank higher. 3) Related ‘jobs’ might be to ‘download songs from the Internet,’ ‘make playlists,’ ‘discard unwanted songs,’ and ‘pass the time.’”. According to research by GetResponse , video has the highest conversion rate.

Demand 91

Demand Lead Generation PPC Leadership 91

Entrepreneurs-Journey.com by Yaro Starak

MAY 25, 2011

We can talk about sipping Pina Coladas by the pool all day, how to outsource our whole life to the Philippines, the latest SEO strategy and next best WordPress plugin, but that is all useless if you do not even have the beginnings of a money making system. I then paid for some pay per click (PPC) advertising to the sales page.

Product 80

Product PPC Marketing Affiliate 80

Duct Tape Marketing

FEBRUARY 27, 2024

Duct Tape Transcript Email Download New Tab John (00:08): Hello and welcome to another episode of the Duct Tape Marketing Podcast. So in a way, vertical specialization is a type of niching down by the way, you can specialize in what you do, like SEO, that's another type of specialization. This is John Jantsch. We've sent books.

Vertical 68

Vertical Marketing Cofounder Campaign 68

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. SEO & PPC, Because You Should! You spend money on SEO and PPC. Cheat Sheet for Video Ads!),

Analytics 60

Analytics Metrics eCommerce PPC 60

The Startup Magazine

SEPTEMBER 27, 2023

You can create content for emails, social media posts, blog posts, videos, newsletters, infographics, and more. Metrics can include lead magnet downloads, clicks coming from posts, shares per post, email sign-ups, and more. SEO (Search Engine Optimization) Content marketing and SEO naturally complement each other.

PPC 120

PPC Social Media Marketing Audience 120

Occam's Razor

AUGUST 22, 2011

Video: Google Tech Talks: Avinash Kaushik. Videos: Actionable Web Analytics Tips. 3 Awesome, Downloadable, Custom Web Analytics Reports. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Hello: Weighted Sort.

Analytics 125

Analytics Metrics SEM Web 125

YoungUpstarts

JULY 1, 2015

Spanning the breadth of using content to generate leads, acquire prospects and convert customers, the book straddles content marketing, Search Engine Optimization (SEO), social media and other related areas. Videos – instructional and educational videos about the industry. Webcasts – Live videos viewed online.

Software Review 100

Software Review Marketing Social Media B2B 100

Entrepreneurs-Journey.com by Yaro Starak

OCTOBER 5, 2011

Now I use the term “product” and that can mean ebook, video course, audio course, etc. If you have the money you could do PPC, banner ads or media buys. If you have the time you could do SEO, blog commenting, forum participation, article directory submissions and yahoo answers. There are endless possibilities.

Sales 75

Sales Product PPC Naming 75

Occam's Razor

JULY 1, 2013

What is the point in producing expensive videos on Looks & Trends when no one seems to care? An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms). SiteCatalyst. Let me explain.

Search 137

Search Analytics PPC Green 137

Occam's Razor

JULY 22, 2013

So, if you download the mobile app created as a result of these efforts, how big of a problem is it solving for Walmart? If I'm doing SEO for keyword cluster xyz, what am I really solving for? Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Oh, that makes sense.

Framework 164

Framework Marketing Metrics Audience 164

Entrepreneurs-Journey.com by Yaro Starak

OCTOBER 5, 2011

Now I use the term “product” and that can mean ebook, video course, audio course, etc. If you have the money you could do PPC, banner ads or media buys. If you have the time you could do SEO, blog commenting, forum participation, article directory submissions and yahoo answers. There are endless possibilities.

Sales 65

Sales Product PPC Naming 65

The Startup Magazine

DECEMBER 4, 2023

Professionals can download stock photos to add a touch of sophistication and visual appeal to their marketing materials, helping to create a more engaging and professionally resonant presence for their business. For small businesses, this could mean starting a blog, creating how-to videos, or publishing infographics.

Small Business 108

Small Business PPC Marketing Social Media 108

ConversionXL

NOVEMBER 17, 2022

For SEO analysis: Ahrefs 8. sale, sign-up, or download) compared to the total number of visits. page, email, ad, video, etc.). viewing a page, watching a video, or clicking on a CTA, etc.) The amount you pay for each click on a PPC ad. For overall web analytics: Google Analytics 2. For content analysis: Parse.ly

Analytics 106

Analytics Metrics Channel Campaign 106

Duct Tape Marketing

MAY 4, 2016

WordStream – Service that manages PPC campaigns, but great info too. SpyFu – Download competitors’ profitable key words. Ahrefs – Combination tool that allows you to work on your own SEO and spy on competitors. Raven Tools – Suite of SEO and online marketing tools. Six SEO Rules for 2016. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Occam's Razor

SEPTEMBER 30, 2013

It impacts your organic rankings (even if there are tons and tons of factors that influence SEO results). You should have a well defined strategy to create videos and how-to content (constantly updated with solutions to new pain points of customers). You should have an incredibly amazing blog for your company (more on this below).

Analytics 156

Analytics Marketing Social Media Technical Review 156

Duct Tape Marketing

AUGUST 10, 2017

You might not have a lot of people filling out your contact form, but you might get people downloading this free pdf that you put out there. I just did one, I did a product launch for one of my things, and I tracked how many people played the video, how many people made it 25% of the way through the video, 50%, all the way to 100%.

Minneapolis 33

Minneapolis Analytics Software Review PPC 33

Occam's Razor

FEBRUARY 20, 2012

" "Download the trial version." Competition (who comes up first consistently, ppc and organic). So off to YouTube to do some relevant searches to see what videos show up. Do I see any promoted videos in the results (to control the message)? If yes, download it. Download some competitor offerings.

Web 139

Web Analytics Technical Review Affiliate 139

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. It is a content site, so rather than silly things like page views you use Loyalty (more on this below) and you also show consumption of videos (events). Every search engine's SEO algorithm is unique. compared to Ask, etc. Forget tables.

Analytics 146

Analytics Metrics API Web 146

Occam's Razor

OCTOBER 14, 2014

I can't think of a better way to identify which content we create (pages, videos, interactive quizzes, comparison charts, op ed articles, flash magic thingies) is adding the most value… Again, same strategy. One more metric I love and adore highlighting to the senior leaders in companies is the KPI Page Value in Google Analytics.

Analytics 135

Analytics Vertical Metrics Web 135

Occam's Razor

SEPTEMBER 29, 2009

Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc). A common mistake in this case is to simply focus on one outcome. And so on and so forth.

Campaign 130

Campaign Analytics Metrics Search 130

sharkseo.com

NOVEMBER 29, 2010

[link] Home Archives Search Game Who Is Shark SEO? RSS Feed 19 Nov 2010, Posted by admin in Featured , Nohat , 26 Comments SEO Advice for Bootstrapped Startups SEO can provide a hugely valuable source of traffic, if done right – especially for a bootstrapped startup where money is tight.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

Occam's Razor

MAY 18, 2010

This would include campaigns you run, like pay per click marketing (PPC), email, affiliate deals, display / banner ads, facebook marketing campaigns. Acquisition also includes search engine optimization (SEO), because it is an activity on which you spend time and money. Or apply for a trial, or download a trial product.

Analytics 124

Analytics Web Acquisition Metrics 124

Occam's Razor

OCTOBER 19, 2010

Most web analysts are not responsible for SEO Analytics , and it is such a shame. Besides that to me SEO is an important part of marketing. See this video by ifbyphone: Google Analytics Phone Call Integration or this page on the MongooseMetrics site: AccuTrack. and Google provide world class web analytics tools for free.

Analytics 136

Analytics Web Non-Compete Campaign 136

Duct Tape Marketing

MARCH 24, 2016

You will almost always benefit from a CDN if you want to stream large video files or host large image files, or when you have known heavy traffic in specific countries/geographic areas. An HTTP request is made each time a component is to be downloaded. How to Transfer Your Site to a CDN? How Reduce the Number of HTTP Requests?

Caching 28

Caching HTML Flash Hosting 28

Occam's Razor

FEBRUARY 22, 2010

Sampling bias : People are enticed to install monitoring software in exchange for sweep-stakes entries, downloadable screensavers and games, or a very small sum of money (such as $3 per month). Since usage during business hours forms a huge amount of web consumption, it is important to know that panel data is blind to this information.

Analytics 124

Analytics Securities and Exchange Commission Search Engineer 124

ConversionXL

APRIL 12, 2017

Videos of the 20+ talks will be available to CXL Institute subscribers in about a month.). E.g. Message match / headline match from PPC ad to landing page. Neither should video. Unbounce released a really cool report that you guys should download. Great CRO, like great SEO, can long-term be bad for the customer.

San Antonio 86

San Antonio Metrics B2B Analytics 86