Occam's Razor

FEBRUARY 25, 2013

Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). It also has one tab so full of awesomeness, you are going to have to download it to bathe in its glory. Attributing success where it’s due so that you can fuel the true driver of growth. Type it in.

Analytics 143

Analytics DC Web Revenue 143

Occam's Razor

JANUARY 7, 2007

In the past I have recommended Web Link Validator from REL Software as something we have had a positive experience with. It can do a lot more than check missing tags, see the website for all the features, so all around a good piece of software to have. Another cool benefit is that the async code collects more data, more accurately.

Technical Review 93

Technical Review Analytics Web Software Review 93

ConversionXL

JANUARY 2, 2014

We still have lead generation, free trials, software downloads that we’re optimizing for. You’re doing paid advertising, PPC or display campaigns? The fact that Amazon has a huge amount reviews is part of a great user experience. Focusing on conversions can lead you in the wrong direction. Well, not quite.

Conversion 116

Conversion Customer Software Review Reputation 116

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Take Semrush, a suite of solutions for keyword research, PPC planning, competitive research , and content optimization. The results? Image source.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

JULY 8, 2020

You can set locations for your ads based on a country or you choose states, cities, coordinates, or zip codes you want to target. If you want examples of good PPC ad copy (with explanations), check out this article. There’s also a tenth extension to promote app downloads, if you have an app.). Review extensions.

PPC 100

PPC Matching Software Review Campaign 100

Occam's Razor

JULY 22, 2013

Perhaps you wake up in the morning and walk into a store and buy new clothes (or expensive software from Oracle). Well, you can sign up to be notified of when reviews of something you are considering are posted (PS: how clever is that, and why does Amazon not do this?). There are some audiences who exhibit that behavior.

Framework 164

Framework Marketing Metrics Audience 164

Occam's Razor

FEBRUARY 20, 2012

" "Download the trial version." The Write A Review call to action (the more reviews there are on credit cards, the more valuable the site is for comparison shoppers the more people will come and do business with them). Competition (who comes up first consistently, ppc and organic). If yes, download it.

Web 139

Web Analytics Technical Review Affiliate 139

Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail. Ditto for Clicks.

Search 156

Search SEO Analytics Engineer 156

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

crowdSPRING Blog

OCTOBER 10, 2018

A chatbot (or bot) is a piece of automated software that engages in a conversation with people. You Get Their Facebook ID: These tend to last forever, where as business emails expire on average 4% / month due to people changing jobs, etc. You don’t need to know how to code to launch a Facebook Messenger chatbot.

Marketing 87

Marketing Software Review Campaign Widget 87

YoungUpstarts

DECEMBER 28, 2015

If it’s in your budget, online outbound marketing tactics like promoted posts and PPC are actually great supplements to those more effective inbound marketing efforts. For example, businesses that incorporate personalized inbound marketing software are more likely to see greater return on investment.

Asia 100

Asia Las Vegas Marketing Technical Review 100

ConversionXL

MAY 11, 2017

Reviewing a competitor’s online presence helps me understand how to differentiate my client. Then I perform my own search, going through at least 2 pages of PPC ads and organic results. I analyze the story the competitors tell with their landing pages, their site UX, and transparency (reviews, trust).

SEO 131

SEO Analytics Conversion Search 131

Up and Running

FEBRUARY 18, 2021

In addition to trial users, you can leverage the remarketing strategy for webinar participants , ebook downloaders, and podcast subscribers, for example. They widen your reach and create valuable content in the form of guides, tutorials, reviews, and comparisons that add to your social proof. A/B testing. Customer retention.

Acquisition 127

Acquisition Cost Affiliate Customer 127

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. As many as 97% of people read product reviews before making a purchase and 89% consider them an essential resource. . The reviews prove it. Image source. It’s a clever tactic.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

AUGUST 12, 2013

We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a " gosh darn it where is my return on investment from all this?" There are few things more complicated in analytics (all analytics, big data and huge data!) " low.

Channel 162

Channel Analytics Campaign Conversion 162

ConversionXL

NOVEMBER 4, 2011

This division is done automatically by software (see the end of the article). You can download a white paper on the structured approach advocated by RedEye and Econsultancy (who conducted the conversion study mentioned above). I suggest you download the white paper and read the whole thing. to “Download Now – Free.”.

Conversion 109

Conversion Framework Technical Review Sales 109

Entrepreneurs-Journey.com by Yaro Starak

MARCH 25, 2011

If you’re brand new to Internet marketing and you don’t know your PayPal’s from your Clickbanks, or your PPC from your SEO, eBay is definitely a great place to learn some basics. I didn’t use any software and most of the payments I received back then was via check or money order in the mail.

Affiliate 112

Affiliate Internet Software Review Advertising 112

ConversionXL

JUNE 30, 2019

Reviewing a competitor’s online presence helps me understand how to differentiate my client. Then, I perform my own search, going through at least two pages of PPC ads and organic results. reviews, trust). BuiltWith lets you take a peek under the hood of your competitors’ websites and find out exactly what software they use.

SEO 126

SEO Conversion Analytics Design 126

Duct Tape Marketing

APRIL 14, 2022

Click on over and give us a review on iTunes, please! What makes it scalable and more of a marketing channel is that it's managed using software. If I can build a partner program using software with a thousand different partners, with a thousand different tactics, I, I have inherently a, a diversified portfolio. Like this show?

Marketing 99

Marketing Affiliate Channel Software Review 99

Entrepreneurs-Journey.com by Yaro Starak

MARCH 11, 2010

If I could “crack the code&# that so many other AdWords experts had supposedly done, I could set up campaign after campaign and spend $1 to make $1.10 Get your bonus copy of my book "How To Start An Internet Business & Make Your First $1,000 Online" Download Here. Transitioning To A Vertical Model. Yaro Starak.

Vertical 80

Vertical Business Model PPC Internet 80

ConversionXL

FEBRUARY 18, 2016

When asked why Google Tag Manager is so useful, our own Leho Kraav had this to say… Leho Kraav , ConversionXL : “Primary usefulness stems from code centralization and container revision control. If problems with any tags arise, debugging and fixing things is likely to take less time compared to file level code changes.

Management 48

Management Analytics Software Review Metrics 48

Duct Tape Marketing

AUGUST 10, 2017

Is there advice that you give to people that say, “Look, okay, put the code step one, but how do you set this thing up so that it’s not just this maze of stuff that they don’t know what it is?” If step one was PPC, you’d want measure Google Search Consoles. Jeff S: -of reducing PPC is impacting organic?

Minneapolis 44

Minneapolis Analytics Software Review PPC 44

ConversionXL

FEBRUARY 19, 2016

Treat Googlebot just like any other user and don’t hard-code our user-agent or IP address.”. Twitter followers, downloads, page views – they mean nothing if people aren’t converting and paying you. Due to Google’s increasingly sophisticated algorithms, intent and match are usually pretty high. Image Source.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

Duct Tape Marketing

MARCH 21, 2024

Click on over and give us a review on iTunes, please! Duct Tape Transcript Email Download New Tab John (00:08): Hello, and welcome to another episode of the Duct Tape Marketing Podcast. I think every long time SEO has, I honestly tried to do it with code where it would inject. 21:47] Where can people connect with you?

SEO 89

SEO Technical Review Viral Video 89

Occam's Razor

AUGUST 11, 2015

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). You can download a bunch more, that are not yet in the bundle above, by following the links at the end of this post. Hostname [Domains with your GA code]. Hostname [Domains with your GA code].

Analytics 60

Analytics Customer Metrics eCommerce 60

ConversionXL

MAY 19, 2016

She might turn to social media, look at more car insurance providers, go into the office, read online reviews, sign up for a newsletter first, etc. Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. Note that tornadoes can extend beyond the purchase.

Analytics 78

Analytics Metrics Channel Software Review 78

Duct Tape Marketing

FEBRUARY 27, 2024

Click on over and give us a review on iTunes, please! Duct Tape Transcript Email Download New Tab John (00:08): Hello and welcome to another episode of the Duct Tape Marketing Podcast. And you think about marketing today, you have to have a website, SEO content, PPC book, reputation management, do a podcast.

Vertical 91

Vertical Marketing Cofounder Campaign 91

Duct Tape Marketing

JANUARY 25, 2016

In fact, I often hear many experienced web designers and SEO specialists that either don’t use schema or have difficulty implementing this newer type of SEO website code – and this is understandable once you start browsing through the thousands of pages at Schema.org. Aggregate Star Review Ratings in search results. Think about it.

SEO 28

SEO Kansas City Software Review HTML 28

Software By Rob

MARCH 26, 2015

I’ve seen many other people focus specifically on generating free downloads from WordPress.org and then up-selling premium plugins, selling physical products like vitamins on Amazon, or generating profitable how-to channels on YouTube. all at once. And Fri Davies from the Dynamite Circle has done this with his Magento add-ons.

Bootstrapping 41

Bootstrapping Technical Review SEO Revenue 41

Software By Rob

MARCH 26, 2015

Specifically, I’m suggesting that you don’t get started by building a stand-alone subscription software (SaaS) product. I’ve seen many other people focus specifically on generating free downloads from WordPress.org and then up-selling premium plugins or ranking for appropriate keywords in the Shopify or Heroku app stores. all at once.

Bootstrapping 36

Bootstrapping Technical Review SEO Revenue 36

Software By Rob

MARCH 26, 2015

I’ve seen many other people focus specifically on generating free downloads from WordPress.org and then up-selling premium plugins, selling physical products like vitamins on Amazon, or generating profitable how-to channels on YouTube. all at once. And Fri Davies from the Dynamite Circle has done this with his Magento add-ons. Startups'

Bootstrapping 27

Bootstrapping Technical Review SEO Revenue 27

sharkseo.com

NOVEMBER 29, 2010

If anyone were to copy your embed code and put it on their site, your score would go up – the higher your score, the more trees they would have planted for you. You’ll have to focus on ranking for those words and probably do PPC, instead of focusing on the words that are drawing in new visitors organically. Pure brilliance.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

ConversionXL

JUNE 16, 2016

For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. This is more like an agile sprint planning or retrospective meeting from agile software development mashed together, but it drives the process and accountability.”. Activation: Optimizing for that first conversion.

Framework 48

Framework Programming Metrics Engineer 48

ConversionXL

FEBRUARY 26, 2014

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .

PPC 111

PPC Widget Campaign Technical Review 111

ConversionXL

JULY 19, 2013

Billion lost in 2009, to $9 Billion in 2011, the amount of money lost due to cart abandonment has been climbing rapidly over the last few years. My instinct says this is likely due to lower priced carts contain higher amounts of commodity goods, so searchers abandon specifically to find a better price elsewhere. The truth is, from $1.2

Software Review 129

Software Review Technical Review Email Architecture 129

ConversionXL

APRIL 12, 2017

Analytic: A measure software can track. E.g. Message match / headline match from PPC ad to landing page. Inject code to create popup offers. Insert line of code. Review – Trust Your Users (Any marginal change you make, you don’t know if it’s good or bad.). “Research turns inferences into observations.”.

San Antonio 86

San Antonio Metrics B2B Analytics 86