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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. In a mature company with a mature product, the goal is to pay for lots of people to come to your website.

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Lessons Learned: Just-In-Time Scalability

Startup Lessons Learned

You can also download our presentation, " Just-In-Time Scalability: Agile Methods to Support Massive Growth." Thoughts on scientific product development Lo, my 5 subscribers, who are you? Chris and I had the opportunity to present on our approach this past spring at the MySQL Conference.

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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

I usually use a "funnel report" that looks like this: Control Hypothesis A Hypothesis B Registered 1000 (100%) 1000 (100%) 500 (100%) Downloaded 650 (65%) 750 (75%) 200 (40%) Chatted 350 (35%) 350 (35%) 100 (20%) Purchased 100 (10%) 100 (10%) 25 (5%) In this case, you could run the report for any time period.

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Lessons Learned: Throwing away working code

Startup Lessons Learned

We picked those numbers by counting up the numbers of friends, family, and relatives we thought we could cajole into buying our early product. Ive told the story of how this desperation turned us on to Google AdWords in SEM on five dollars a day. Labels: product development 4comments: Doug said. Thank you Eric.

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Lessons Learned: Lo, my 5 subscribers, who are you?

Startup Lessons Learned

Its enourmously helpful when you need to generate new ideas about what to do, or when you face a product problem you dont know how to solve. For example, we used to be baffled at IMVU by the significant minority of people who would download the software but never chat with anyone. More of the same.

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How to get distribution advantage on the iPhone

Startup Lessons Learned

If you sell an online service that solves a defined problem, you can compete in SEO or SEM. I downloaded and tried all four of them (because I had time to kill) - and Im still not sure which one was the best. That kind of placement (analogous to being at eye level on a shelf at the supermarket) makes a big, big impact on downloads.

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Lessons Learned: Greasemonkey compiler

Startup Lessons Learned

I tried your compiler and it generted the XPI file but when I link to it and click the link it actually downloads the binary into my browser window instead of popping up the Firefox plugin window. Thoughts on scientific product development Lo, my 5 subscribers, who are you? 2comments: Matthew Quinlan said. BTW, its FF 3.07