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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. How do people drive SEO growth? Having a high position can make a huge difference to “organic” downloads.

SEM 379
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Test Your Aptitude for Business Internet Jargon

Startup Professionals Musings

Search engine marketing (SEM). Techniques include search engine optimization (SEO) and paid result placement. No SEM plan means you are missing a huge marketing opportunity. Most videos are now in-stream (no download first), and new ones can be interactive, with clickable hot spots. Do you have a business presence there?

Internet 239
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Internet Business Lingo Quiz for Entrepreneurs

Startup Professionals Musings

Search engine marketing (SEM). Techniques include search engine optimization (SEO) and paid result placement. No SEM plan means you are missing a huge marketing opportunity. Most videos are now in-stream (no download first), and new ones can be interactive, with clickable hot spots. Facebook alone has 500 million members.

Internet 224
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

How many adds came through organic SEO? How many through SEM? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”. How many through affiliate deals? Do you have a customer referral program?

Metrics 346
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Best Practices and Tips for Restaurant Web Design

crowdSPRING Blog

Tip: Make your menu available as text, not as a downloadable PDF. Users don’t like downloading files and many will be accessing your site without the ability to view PDS. Don’t forget search engine optimization (SEO) and search engine marketing (SEM). Personality!

Web 127
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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and Other keyword-related tools you can leverage are Spyfu and iSpionage —both allow you to download your competitors’ most profitable keywords. For SEO, I look at my competitors’ keywords and their page rank/authority.

SEO 126
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A Step-by-Step Guide to Conducting Competitive Analysis

ConversionXL

Companies do it for a wide variety of reasons – SEO, branding, GTM strategy , etc. Other keyword-related tools you can leverage are Spyfu and iSpionage – both allow you to download your competitors’ most profitable keywords. For SEO I look at my competitors’ keywords and their page rank/authority.

SEO 131