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Internet Business Lingo Quiz for Entrepreneurs

Startup Professionals Musings

Social networks. They became popular for socializing, but now are prime sources of business networking, customer service, and client leads. Search engine marketing (SEM). Techniques include search engine optimization (SEO) and paid result placement. Blogs composed of video clips are called “vlogs.”

Internet 224
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

How many adds came through organic SEO? How many through SEM? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”. How many through affiliate deals? Do you have a customer referral program?

Metrics 346
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Pick the Perfect Name for Your Startup

mashable.com

A name can be a prison,” says Michael Martine, the blogging and SEO expert behind Remarkablogger. Plus, since spammers rely heavily on popular keywords, names generated solely with SEO in mind can seem spammy. Just don’t forsake that natural ability because you’re so focused on domain names, SEO and empty vessels. Is It Sticky?

Naming 94
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How to get distribution advantage on the iPhone

Startup Lessons Learned

If you sell an online service that solves a defined problem, you can compete in SEO or SEM. I downloaded and tried all four of them (because I had time to kill) - and Im still not sure which one was the best. This can even vary by category, as people apply different criteria to games vs. utilities vs. social networking apps.

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Use of a free trial, where the customer can easily download, or use a SaaS version of the full product to see if it works for them. David Jason Cohen Love this article!

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Transitioning To a Mobile Centric World

abovethecrowd.com

On the browser, SEO and SEM are paramount, but the equivalent tools on mobile are either non-existent or at best immature. If that were not enough, you now have to support the “mobile web” platform also to capture any users that have not downloaded your application. SEO non-presence is hugely consequential.

Mobile 96
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25 Marketers Share Awesome Social Analytics Tools For 2016

Brandanew

On the social analytics side, I have been using Buffer for more that an year now, and it’s downright fantastic. I have been receiving a social media analytics report from Buffer every week – it is pretty much all the data one needs. My favorite analytics tool for social media is Moz Pro. image credit. You work smart.

Analytics 100