Remove Download Remove SEM Remove Social Network
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Internet Business Lingo Quiz for Entrepreneurs

Startup Professionals Musings

Social networks. They became popular for socializing, but now are prime sources of business networking, customer service, and client leads. Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Blogs composed of video clips are called “vlogs.” Streaming video.

Internet 224
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? In the mobile world many apps are downloaded but never used or perhaps only used for one day.

Metrics 346
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Transitioning To a Mobile Centric World

abovethecrowd.com

On the browser, SEO and SEM are paramount, but the equivalent tools on mobile are either non-existent or at best immature. If that were not enough, you now have to support the “mobile web” platform also to capture any users that have not downloaded your application. The distribution techniques are completely new.

Mobile 96
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Pick the Perfect Name for Your Startup

mashable.com

3) Check the social network username site www.knowem.com to see who else is using something similar. I have a couple of points and resources to add. And Good luck! John Humphrey (DomainNoob) Certainly no one would argue that Diapers.com isn't the perfect name for what they do. Keep it up i look forward to reading more.

Naming 94
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Lessons Learned: Lo, my 5 subscribers, who are you?

Startup Lessons Learned

Pick a similar product that they do use, and ask them "who was the first person you know who started using [social networking, mobile phones, plasma TV, instant messaging.]? For example, we used to be baffled at IMVU by the significant minority of people who would download the software but never chat with anyone.

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How to get distribution advantage on the iPhone

Startup Lessons Learned

If you sell an online service that solves a defined problem, you can compete in SEO or SEM. I downloaded and tried all four of them (because I had time to kill) - and Im still not sure which one was the best. This can even vary by category, as people apply different criteria to games vs. utilities vs. social networking apps.

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Use of a free trial, where the customer can easily download, or use a SaaS version of the full product to see if it works for them.