Download SEM Viral 
Both Sides of the Table
JANUARY 12, 2014
SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. I was talking with a colleague once about how videos go viral. Rebelling is simply a form of snobbery. Look at Viddy & SocialCast. Underbelly.
Startup Professionals Musings
NOVEMBER 27, 2011
Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Viral marketing. Viral marketing costs real money, but is often worth it. Most videos are now in-stream (no download first), and new ones can be interactive, with clickable hot spots. Streaming video. Podcasting.
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Startup Professionals Musings
OCTOBER 30, 2010
Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Most videos are now in-stream (no download first), and new ones can be interactive, with clickable hot spots. Viral marketing. Viral marketing costs real money, but is often worth it. Streaming video. Internet radio.
Both Sides of the Table
APRIL 4, 2011
How many through SEM? Measuring viral adoption is obviously important. per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. In the mobile world many apps are downloaded but never used or perhaps only used for one day. How many adds came through organic SEO?
www.forentrepreneurs.com
FEBRUARY 2, 2010
As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.
Startup Lessons Learned
SEPTEMBER 18, 2008
On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. There are other models, in other distribution channels.
Startup Lessons Learned
SEPTEMBER 15, 2008
I usually use a "funnel report" that looks like this: Control Hypothesis A Hypothesis B Registered 1000 (100%) 1000 (100%) 500 (100%) Downloaded 650 (65%) 750 (75%) 200 (40%) Chatted 350 (35%) 350 (35%) 100 (20%) Purchased 100 (10%) 100 (10%) 25 (5%) In this case, you could run the report for any time period.
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