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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

It outlines four major growth strategies: market penetration , market development , product development , and diversification. Product development. Product development allows you to expand your existing market share by developing a new product for that audience. New channels.

Marketing 115
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16 Entrepreneurs Reveal Their Side Hustles

Hearpreneur

I blog about home and gardening topics and make money from product recommendations to my audience, mostly through Amazon associates program. I run an early stage-startup called Smarthome NX that helps consumers discover Smart home technologies through content, collaborative partnerships and commerce. 4- Home technologies.

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How to listen to customers, and not just the loud people

Startup Lessons Learned

The people who are the lifeblood of an early-stage startup are earlyvangelists. These are people who understand the vision of your company even before the product lives up to it, and, most importantly, will buy your product on that basis. Thoughts on scientific product development Lo, my 5 subscribers, who are you?

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How to Build Robust User Personas in Under a Month

ConversionXL

I recently created robust user personas for CXL Institute (on inspiration from a course in our CRO certification program taught by Stefania Mereu and Eric Taylor ), and it went well. You use them to make better marketing, product, and business decisions and to keep your customer top-of-mind when doing so.

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Lessons Learned: Don't launch

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, March 13, 2009 Dont launch Heres a common question I get from startups, especially in the early stages: when should we launch? This is the usual reason given for a marketing launch, but for most early stage startups, its a failure. Instead, do your product launch first.

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How to Build Robust User Personas in Under a Month

ConversionXL

I recently created robust user personas for CXL Institute (on inspiration from a course in our CRO certification program taught by Stefania Mereu and Eric Taylor ), and it went well. You use them to make better marketing, product, and business decisions and to keep your customer top-of-mind when doing so.