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How to Map Out an Ecommerce Business Plan in 1 Hour

Up and Running

Every successful ecommerce business needs to begin with a plan. But this can seem a little daunting, particularly if this is your first foray into the world of ecommerce. In ecommerce, the best ideas are either focused on solving a common problem or creating a whole new awareness of need. Figure out your niche and need.

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How to Create an Irresistible Website for Your Restaurant

Up and Running

Build your own or hire a developer. Review your financial statements and forecasts to determine where a new website fits into your budget. This combination can help you decide if you want to hire a developer or build your own site. This is where modern eCommerce directly affects your online presence. Outline your pages.

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The Role of SEO in Growth

ConversionXL

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. Over the last years I’ve led different marketing and growth (SEO) teams that were focused on driving as much (relevant) traffic as possible from search. How SEO can contribute to Growth?

SEO 134
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Twitter Link Roundup #162 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Don’t Hire the Perfect Candidate | Lance Haun-Harvard Business Review – [link]. SEO For Facebook Graph Search? Creative Forecast: How Marketing Will Change In 2013 | Co.Create – [link]. 10 brilliant examples of responsive design in ecommerce | Econsultancy - [link].

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9 Common Things that Stunt Business Growth (and What to Do about Them)

ConversionXL

The second thing that holds companies back: departments and vendors trying to grow a huge array of different goals and metrics: The SEO team may want to improve rankings and search engine traffic; The email agency may be looking to increase subscribers; and. Ecommerce stores should still run sales. And they stick to them.)

Metrics 132
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How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

I strongly believe that the first few hires of a startup should belong to the growth department, whether they’re marketers, community managers, or salespeople (selling your product is the best way to learn how to improve it). See Also: A Complete Guide to Forecasting Sales for Your Monthly Subscription (SaaS) Business. Lean marketing.

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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

If you want to learn about how to do simple forecasting and trend analysis, please see the official forecast function in Excel post on the Microsoft website, and this handy tutorial on trend lines and forecasting in excel. Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags.

Analytics 135