Remove eCommerce Remove Forecast Remove Marketing Remove Retention
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10 Entrepreneurs Reveal The Economic Outlook of Their Industry

Hearpreneur

1- Corporate gifting Photo Credit: Shaunak Amin According to new data, the corporate gifting market continues to grow at an accelerated 8.1% So a recession will have more companies focused on retention to optimize their budgets. Even in hard economic times, marketing is a worthwhile investment, and brands know this.

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How to Leverage eCommerce Fulfillment as a Customer Service Tool

Up and Running

Did you, as an eCommerce store owner, know that for online retailers, the average cost to fulfill an order is about 70% of the average order value ? But what is eCommerce fulfillment and how can it help in customer service and retention? What Is eCommerce fulfillment? What models of eCommerce fulfillment are available?

eCommerce 110
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9 Common Things that Stunt Business Growth (and What to Do about Them)

ConversionXL

(As I’m a marketer, these focus on a marketing approach.). They can be everywhere—between departments, such as the marketing and sales department, or within departments. For example, in the marketing department, the content and email teams may be siloed. Growth killer #4: One-off marketing. Okay, let’s get into it.

Metrics 132
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Propensity Modeling: Using Data (and Expertise) to Predict Behavior

ConversionXL

So, for example, propensity modeling can help a marketing team predict the likelihood that a lead will convert to a customer. The same way SEO experts need to understand a bit of content marketing, HTML, etc., Despite popular belief, propensity modeling does not diminish the need for business and marketing know-how.

Analytics 118
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Startup Benchmarks

VC Cafe

Forecasting is sometimes done by dragging the mouse based on many assumptions, because it’s hard to predict the future. While there isn’t a single magic number or set formula, understanding industry benchmarks can be really helpful to keep a finger on the pulse to measure the health of the company and make more informed forecasts.

B2C 141
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How To Keep Your Company Alive – Observe, Orient, Decide and Act

Steve Blank

If you’re a CEO who can’t quickly bias yourself for action and if you wait around for someone to tell you what to do, then your investors, or more likely the market, will make those decisions for you. Health of Your Current Target Market(s). Emergence of New Market(s). Forecasted recovery date. Sales pipeline/forecast.

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Why Content Personalization Is Not Web Personalization (and What to Do About It)

ConversionXL

So, how exactly are marketers personalizing their sites? The onboarding process brought more people to the core value, thus increasing revenue and improving retention. There are two major mistakes marketers make when it comes to personalization: not truly personalizing the experience and segmenting audiences ineffectively.

Web 48