Up and Running

NOVEMBER 19, 2012

A financial plan with a Sales Forecast, Profit & Loss , Cash Flow Forecast , and Balance Sheet. If you go through the process of creating a forecast, you will be forced to think through things like Cost of Goods (COGS), Gross Margin , AR and AP days, Marketing Costs, etc.

Lean 83

Lean Small Business Forecast Technical Review 83

Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. Getting the first tracks of revenue is one of the toughest processes of building a startup. Apr-15: Head of Marketing (growth team). Lean marketing. 1x hacker in charge of product/development.

Revenue 60

Revenue Acquisition Channel Campaign 60

Both Sides of the Table

AUGUST 28, 2009

Reporters were no longer interested in talking about B2B eCommerce. Our sales forecasts were revised downward – many times. Buzzsaw (owned by Autodesk) raised $90 million and was making weekly noise in the market. I know that we haven’t brought in revenue as quickly as we had hoped. But here is the problem.

PR 331

PR Software Review Ireland Germany 331

ConversionXL

AUGUST 1, 2019

So, for example, propensity modeling can help a marketing team predict the likelihood that a lead will convert to a customer. The same way SEO experts need to understand a bit of content marketing, HTML, etc., Despite popular belief, propensity modeling does not diminish the need for business and marketing know-how.

Analytics 118

Analytics Non-Compete HTML Conversion 118

abovethecrowd.com

JULY 10, 2014

Using a combination of market data, math, and financial analysis, Professor Damodaran concluded that his best estimate of the value of Uber is $5.9 billion, far short of the value recently determined by the market. The first is TAM, and the second is Uber’s market share within that market. Total Available Market Analysis.

San Francisco 111

San Francisco San Jose Marketing Technical Review 111

ConversionXL

SEPTEMBER 10, 2018

(As I’m a marketer, these focus on a marketing approach.). They can be everywhere—between departments, such as the marketing and sales department, or within departments. For example, in the marketing department, the content and email teams may be siloed. Growth killer #4: One-off marketing. Okay, let’s get into it.

Metrics 132

Metrics Campaign Channel Advertising 132

Both Sides of the Table

MAY 19, 2018

When you raise money from investors you produce information that you are told they want and care about: A fund-raising deck that articulates your company strategy, plans, team, market, competitors and so forth. Investors love to be able to see what you told them in forecasts in prior years and then compare with how you actually performed.

Cap Table 336

Cap Table Due Diligence Forecast Churn Rate 336

Steve Blank

APRIL 1, 2020

If you’re a CEO who can’t quickly bias yourself for action and if you wait around for someone to tell you what to do, then your investors, or more likely the market, will make those decisions for you. Your revenue plans are no longer valid. What’s your monthly cash burn at your new low revenue level? Emergence of New Market(s).

South Korea 335

South Korea Salary Business Model China 335

The Equity Kicker

MARCH 7, 2016

For context note that Autodesk is a $13bn market cap company, and are thus likely to make fewer large scale acquisitions than much bigger businesses. But as deals get bigger analysis of forecasts and the financial impact on the acquirer become much more important. large scale acquisitions.

Acquisition 60

Acquisition Intellectual Property Investment Bankers Valuation 60

ConversionXL

FEBRUARY 25, 2016

So, how exactly are marketers personalizing their sites? Bunting worked with At Home In The Country to add personalized product recommendations to their site, which resulted in a… 13% increase in revenue. The onboarding process brought more people to the core value, thus increasing revenue and improving retention.

Web 48

Web Software Review Jordan Technical Review 48

VC Cafe

NOVEMBER 2, 2019

Forecasting is sometimes done by dragging the mouse based on many assumptions, because it’s hard to predict the future. While there isn’t a single magic number or set formula, understanding industry benchmarks can be really helpful to keep a finger on the pulse to measure the health of the company and make more informed forecasts.

B2C 141

B2C Technical Review Startup Retention 141

Up and Running

JULY 31, 2014

Don’t set a sales goal or a sales forecast with a hundred line items in there. You’ve got a three year forecast with your goals, monthly for the first 12 months, and then yearly for the next two years. Think about big categories: salary, marketing, sales, rent, utilities. How much am I going to sell? What’s realistic?

Software Review 74

Software Review Sales Acquisition Small Business 74

Up and Running

MAY 23, 2016

In fact, SaaS industry revenue is projected to grow from $49 billion in 2015 to $67 billion in 2018, a compound annual growth rate of approximately eight percent. A description of your target market or the different market segments you’re targeting. At this stage, simply list your primary revenue streams and your key expenses.

Software Review 74

Software Review Software Delaware Forecast 74

VC Cafe

JANUARY 28, 2011

IgnitAd operates a self-service ad optimization solution for display advertising buyers, and has now publicly launched its Bid Optimization Management™, a predictive bidding technology that helps publishers increase their ad revenue by identifying the ad sources which will pay the most for each available ad unit.

Algorithm 74

Algorithm Forecast Cofounder Advertising 74

VC Cafe

JANUARY 28, 2011

What differentiates ignitAd’s ad optimization solution from others in the online advertising market is its Bid Optimization Management technology, which is based on a proprietary predictive analysis and advanced bidding algorithms. VC Cafe had a chance to ask ignitAd ‘s CEO and co-founder Assaf Roth a few questions.

Algorithm 79

Algorithm Forecast Cofounder Advertising 79

ConversionXL

MAY 14, 2014

Even worse, if your company is one with a silo mindset, where designers go over here, marketers are over here & IT belongs in a cave somewhere over there – the thought of even having one cohesive “Conversion Team” might seem laughable, if not altogether impossible. The Story of How Iztok Sold CRO Within An Airline.

Conversion 124

Conversion eCommerce Technical Review Software Review 124

Occam's Razor

JANUARY 12, 2015

[Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. For eCommerce site X, Conversion Rate might be a KPI because their current objectives are tied to reversing key business trends. A very special type of metric is designated to be a Key Performance Indicator (KPI). Good stuff, great outcomes.

Analytics 60

Analytics Metrics Web Leadership 60

Up and Running

AUGUST 21, 2014

Tracking metrics and making sure you know what’s going on with your business is crucial; it enables you to determine if your assumptions about your business are correct, if your financial and marketing strategies are working, and ultimately allows you to make the best decisions possible for your business.

Metrics 84

Metrics Startup Churn Rate Forecast 84

ConversionXL

JANUARY 8, 2018

You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). Over the last years I’ve led different marketing and growth (SEO) teams that were focused on driving as much (relevant) traffic as possible from search. It all start with Acquisition. But it’s true.

SEO 134

SEO Metrics Analytics Search 134

YoungUpstarts

FEBRUARY 14, 2017

Your revenues are declining or you don’t have any revenue at all! Revenues don’t appear overnight; even the greatest success stories had to work hard to start getting traction and growth. Yet if revenues start to decline, or after a few months customers are still leaving you for other solutions, then you may have an issue.

Technical Review 157

Technical Review Architecture Revenue Channel 157

Up and Running

NOVEMBER 12, 2018

The subscription box industry is growing rapidly thanks to a steady revenue model and tapping into people’s love for surprises. Target market (intended customers). Marketing and sales plan. Target market : What groups of people will want your box? Financial summary : Project your revenue for the first few years.

Business Plan 63

Business Plan Curation Balance Sheet Intellectual Property 63

VC Cafe

MAY 28, 2020

According to Forbes magazine, the real estate industry, for example, is using VR to save the housing market from the looming crisis: “Chinese startup Beike ( Ke.com ) has developed VR to let potential buyers and renters take virtual 3D tours of homes and apartments on the market. In 2019 we had $6 million in revenue.

Technical Review 164

Technical Review Cloud Forecast 164

Up and Running

APRIL 23, 2018

Taking classes in marketing, design, textiles, or business is always a benefit in the clothing industry. A lot of new brands attracted the larger companies to buy the name from the owner and encourage a quick turn around in revenue rather than playing the long game, it varies on your passion and investment in your brand.

eCommerce 90

eCommerce Design Social Media Cost 90

Occam's Razor

NOVEMBER 15, 2010

Starting points for gaps in your online marketing efforts. Go read some customer reviews (if a ecommerce site) or visitor comments (if a blog). Remember those terms apply to ecommerce and non-ecommerce websites. Consider the above as broad guidelines, again based on my online marketing experience.

Web 140

Web Analytics eCommerce Campaign 140

ConversionXL

JULY 17, 2015

I would just use a simple A/B, but then leveraging the segmentation, too, as I think you both talked about, look at them before, look at the new versus repeat marketing channel, different segments of customers and how they behave. Peep: All right, so on the eCommerce side, lots of different types of pages. Peep: Perfect. Yuan: Yeah.

Video 48

Video Mobile Conversion Audience 48

ConversionXL

APRIL 13, 2015

Talk of the “death of email marketing” has ceased. Despite the rise of all things social, marketers know that email isn’t going anywhere anytime soon. To segment means to divide your audience — your market — into distinct and definable parts which are both accessible and actionable. Dynamic Images and Pricing.

Sales 48

Sales Software Review Seattle Email 48

Occam's Razor

FEBRUARY 7, 2011

There are many, many paid tools in the market (like HitWise and Compete and Netsuus). The best option is to hire a statistician with experience in data modeling and forecasting. Brian Krick: Best way to measure and communicate "available demand" from available channels (social, search, display) for forecast modeling.

Analytics 94

Analytics Web Non-Compete Metrics 94

Hearpreneur

JANUARY 21, 2018

I also wanted the name to have a fun, playful vibe and to convey a feeling of intimacy in the sometimes impersonal world of ecommerce. We knew that we wanted our new consulting firm to focused on improving customers top line revenue growth. That’s it, let’s call our company Revenue Storm! Photo Credit: LaVon Koerner.

Naming 103

Naming Rhode Island Entrepreneur PR 103

Cracking the Code

OCTOBER 13, 2020

There are now eight software companies north of a $100 billion market cap, representing $2.7 trillion of market value. If we zoom out and look at the overall cloud market, we can see momentum building. 2020 Cloud Market: Is The Sky the Limit? The momentum of Cloud companies is also seen in the public markets.

Europe 71

Europe Cloud Silicon Valley 71

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. No, the first 2% is more valuable in terms of revenue. You can personalize just by understanding the markets. Create a revenue forecast before you even run the experiment.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Steve Blank

MAY 17, 2022

An AI can provide recommendations based on user behaviors used in ecommerce to provide accurate suggestions of products to users for future purchases based on their shopping history. As more AI moves to the edge, the Edge AI accelerator market is segmenting into high-end chips for camera-based systems and low-power chips for simple sensors.

Artificial Inteligence 425

Artificial Inteligence Software Review Algorithm Technical Review 425

Up and Running

DECEMBER 9, 2014

It started in college when I started my own music marketing and production company. What I did is I learned the art of a pro forma and the value of a pro forma which basically is a forecast. Two, revenue. If you don’t know what your cash flow forecast is, you don’t really understand your capital needs.

Small Business 95

Small Business Finance Forecast Metrics 95

ConversionXL

OCTOBER 4, 2018

Which questions can marketers answer with predictive analytics? In digital marketing, Phillips outlined myriad use cases for predictive analytics, including the capability to predict: which advertising will be most effective—however you define effective. the number of purchases or revenue that will occur in the future.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

ConversionXL

APRIL 3, 2019

digital analytics, market research). What to do with AI: Predict churn ; Identify which offers to send to an individual; Accelerate innovation; Personalize content; Account-based marketing ; Algorithmic attribution; Forecast future lift; Predict blame. Product and marketing teams should be involved. Tell Don’t Sell.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114