Up and Running

SEPTEMBER 17, 2020

Review your financial statements and forecasts to determine where a new website fits into your budget. Since you’re not an eCommerce platform or retailer, you probably don’t need specific product pages or categories. This is where modern eCommerce directly affects your online presence. Test and refine your SEO.

Technical Review 95

Technical Review Software Review Social Media eCommerce 95

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. Over the last years I’ve led different marketing and growth (SEO) teams that were focused on driving as much (relevant) traffic as possible from search.

SEO 134

SEO Metrics Analytics Search 134

ConversionXL

AUGUST 1, 2019

So, for example, propensity modeling can help a marketing team predict the likelihood that a lead will convert to a customer. The same way SEO experts need to understand a bit of content marketing, HTML, etc., Despite popular belief, propensity modeling does not diminish the need for business and marketing know-how.

Analytics 118

Analytics Non-Compete HTML Conversion 118

ConversionXL

SEPTEMBER 10, 2018

(As I’m a marketer, these focus on a marketing approach.). They can be everywhere—between departments, such as the marketing and sales department, or within departments. For example, in the marketing department, the content and email teams may be siloed. Growth killer #4: One-off marketing. Okay, let’s get into it.

Metrics 132

Metrics Campaign Channel Advertising 132

Women Entrepreneurs Can

JULY 24, 2019

Your marketing campaign is no different. Continue reading to find out more about why your website is the glue that holds your marketing strategy intact. For your information, eCommerce sales made up 10% of sales alone in the third quarter of last year, with forecasts estimating they’ll reach 20% soon. The Numbers.

Marketing 40

Marketing SEO Forecast Green 40

Up and Running

JULY 26, 2016

I strongly believe that the first few hires of a startup should belong to the growth department, whether they’re marketers, community managers, or salespeople (selling your product is the best way to learn how to improve it). Apr-15: Head of Marketing (growth team). Lean marketing. 1x hacker in charge of product/development.

Revenue 60

Revenue Acquisition Channel Campaign 60

Occam's Razor

OCTOBER 14, 2014

See step four in the process for creating your Digital Marketing and Measurement Model.]. If you want to learn about how to do simple forecasting and trend analysis, please see the official forecast function in Excel post on the Microsoft website, and this handy tutorial on trend lines and forecasting in excel.

Analytics 135

Analytics Vertical Metrics Web 135

ConversionXL

MAY 14, 2014

Even worse, if your company is one with a silo mindset, where designers go over here, marketers are over here & IT belongs in a cave somewhere over there – the thought of even having one cohesive “Conversion Team” might seem laughable, if not altogether impossible. The Story of How Iztok Sold CRO Within An Airline.

Conversion 124

Conversion eCommerce Technical Review Software Review 124

Up and Running

JULY 7, 2020

When starting your eCommerce , product-based business there are many budgetary factors you need to consider. Product manufacturing costs and marketing expenses are what most entrepreneurs plan first, as they comprise a significant portion of the overall startup budget. Marketing costs are not included in this estimate.

eCommerce 99

eCommerce Cost Forecast Operations 99

Up and Running

AUGUST 21, 2014

Tracking metrics and making sure you know what’s going on with your business is crucial; it enables you to determine if your assumptions about your business are correct, if your financial and marketing strategies are working, and ultimately allows you to make the best decisions possible for your business.

Metrics 84

Metrics Startup Churn Rate Forecast 84

The Next Web

AUGUST 19, 2013

This mix is not a good start when it comes to sales and marketing. There were no sales people in the USSR – the government just decided what to produce and in which quantities, – so I pretty much have an anti-­sales­-and­-marketing background. Inbound marketing: Selling one-to-many. Inbound marketing has some downsides.

Belarus 137

Belarus Viral Channel Startup 137

Occam's Razor

NOVEMBER 15, 2010

Starting points for gaps in your online marketing efforts. Go read some customer reviews (if a ecommerce site) or visitor comments (if a blog). Remember those terms apply to ecommerce and non-ecommerce websites. Consider the above as broad guidelines, again based on my online marketing experience.

Web 140

Web Analytics eCommerce Campaign 140

Duct Tape Marketing

MAY 30, 2013

Thursday is guest post day here at Duct Tape Marketing and today’s guest is Andy Crestodina – Enjoy! t’s the dawn of a new day in content marketing and there’s rain in the forecast. More than ever, PR firms, social media marketers, and search optimizers are rushing to push out more web content for clients.

Web 69

Web SEO Chicago Search 69

Hearpreneur

JANUARY 21, 2018

I knew I wanted the word miniatures in the business name–it lets people know exactly what we sell and is good for SEO. I also wanted the name to have a fun, playful vibe and to convey a feeling of intimacy in the sometimes impersonal world of ecommerce. I decided on Little Shop of Miniatures for three main reasons.

Naming 101

Naming Rhode Island Entrepreneur PR 101

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. You can personalize just by understanding the markets. Create a revenue forecast before you even run the experiment. Combine the brand marketing manager and the data analyst.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

FEBRUARY 22, 2010

Similar tools are available from Microsoft: Entity Association, Keyword Group Detection, Keyword Forecast, and Search Funnels (all at Microsoft adCenter Labs ). If you are analyzing data for your SEO or PPC campaigns and you find the search engine providing the data then you should instantly embrace it and immediately propose marriage!

Analytics 124

Analytics Securities and Exchange Commission Search Engineer 124

ConversionXL

APRIL 3, 2019

digital analytics, market research). What to do with AI: Predict churn ; Identify which offers to send to an individual; Accelerate innovation; Personalize content; Account-based marketing ; Algorithmic attribution; Forecast future lift; Predict blame. Product and marketing teams should be involved. Tell Don’t Sell.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114