ConversionXL

JULY 29, 2020

From those fundamental differences flow all tactical differences—the ones that require tweaks to titles or affect how you promote your ecommerce products on other sites. This may also be an opportunity to port Amazon learnings back to your ecommerce site. Internal PPC traffic is less influential than it once was.

SEO 113

SEO PPC Algorithm Software Review 113

ConversionXL

JULY 29, 2014

Settings for Ecommerce data collection, Site Search data, Goals, Filters, Segments, Annotations, Channel Groupings, Custom Reports, Content Grouping, and even Users can all be set at the View level. Once you’ve done that, you’ll want to activate Ecommerce and/or Site Search, authorize any Google products you have linked and that’s it.

Analytics 132

Analytics Software Review eCommerce Search 132

Occam's Razor

FEBRUARY 20, 2012

Bonus: Identifying Macro and Micro Conversions also gives you a list of Ecommerce Tracking to set up on the site, and Goals to set up in the Admin interface. Competition (who comes up first consistently, ppc and organic). Here I particularly like to look at a metric I call "share of search." I make a note of: 1.

Web 139

Web Analytics Technical Review Affiliate 139

ConversionXL

SEPTEMBER 24, 2020

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. 7 Ways that Predictive Analytics Is Transforming Ecommerce. high converting ecommerce site; 4.

Acquisition 111

Acquisition Software Review PPC Analytics 111

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. I must forewarn you that my hidden agenda is also to expose to you metrics you might not be using, views of data that you might be ignoring, best practices that are of value and teach you how to fish. Faith rules.

Analytics 126

Analytics Web Customer SEM 126

Occam's Razor

SEPTEMBER 20, 2010

That little bit of extra intent, when compared to other visitor segments, is the reason that conversion numbers (on ecommerce or non-ecommerce sites) for clean direct traffic usually look like these. If they are like every other company that obsesses with PPC and Yahoo! The Problem: Unfortunately.

Analytics 123

Analytics Software Review Campaign Flash 123

ConversionXL

MAY 22, 2014

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. Related to eCommerce or Design (3.

Software Review 116

Software Review PPC Analytics Search 116

Occam's Razor

JULY 1, 2008

But the rest probably got what they were there for and your website was helping them by doing all those "jobs" as well, along with pure ecommerce. Your ecommerce website is helping people who will only do research online and then buy stuff in a store. Ok ok some of them puked and bounced. Nice ain't it?

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

FEBRUARY 25, 2013

and specialized PPC tools and email or other software. Let's say the analytics team does analysis of current email marketing metrics and identifies improvements to how your company structures the emails that go out. You have an external agency helping you with implementation and online support. You can start with something simple.

Analytics 143

Analytics DC Web Revenue 143

Occam's Razor

JANUARY 6, 2010

They did have PPC ads, which I click on the ad for specific product they land me on generic nonsense pages. No longer can tools or "analysts" just puke 15 metrics on a report and hope to survive. It is that important (especially if you are a non-ecommerce b2b government peaceful protest photo sharing website).

Analytics 99

Analytics Web Campaign PPC 99

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. SEO & PPC, Because You Should! Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Do you have any metrics to measure the effectiveness of offline campaigns (Print/TV/Radio)??

Analytics 132

Analytics Marketing Campaign Metrics 132

Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? You can do attribution modeling uniquely and optimize your marketing efforts just for an ecommerce transaction. It is not possible to force people down that path!

Channel 162

Channel Analytics Campaign Conversion 162

ConversionXL

DECEMBER 13, 2022

Define your target metrics. Here’s an example from an ecommerce site: First couple of days: Blue (variation #3) is winning big—like $16 per visitor vs. $12.50 We’ll measure this using (data metric). We expect to see (data metric[s] change) over a period of (X business cycles). Define your website goals. for Control.

Analytics 127

Analytics Technical Review Software Review Framework 127

Occam's Razor

NOVEMBER 13, 2009

Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. Non-Ecommerce. No metrics, data pukes, guidance on creating every more reports.

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Why PPC is an effective short term strategy, but SEO is the long game. 1) Take an iterative approach.

PPC 146

PPC SEO Campaign Analytics 146

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). We mis-align metrics and dimensions across Users, Session, Hits. Key Metrics: Map Overlay Visualization. Explore here: Dimensions & Metrics Explorer. Business Outcomes Analysis.

Analytics 60

Analytics Customer Metrics eCommerce 60

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

MAY 19, 2016

Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. You’re likely familiar with Facebook’s 7 friends in 10 days metric, right? And obviously the whole point of this is to formulate a hypothesis in your head about what drives the success metric. via Quora).

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

MARCH 3, 2016

Once you’re sure your analytics are healthy, you can begin trying to understand the five key elements of custom reports: users, sessions, hits, metrics and dimensions. Dimensions: Every report is made up of dimensions and metrics. Metrics: Every report is made up of dimensions and metrics.

Analytics 48

Analytics Customer PPC Metrics 48

ConversionXL

FEBRUARY 18, 2016

Going forward, let’s assume you run an eCommerce site. If you want to track dynamic values, like revenue, you can use Custom Metrics. Custom Metrics and Custom Dimensions are similar, so the set up process will seem familiar. Your “Metric Value” is the user-defined Data Layer variable you just created.

Management 48

Management Analytics Software Review Metrics 48

ConversionXL

JANUARY 29, 2016

To do so, they reached out to Mercenta (a retargeting software company) to help get more website visitors into their local Mazda dealerships by way of some smart PPC ads. Being the UK’s largest online watch dealer, Watchfinder had the same goals as any other good eCommerce store: To increase sales. Read more about the case study here.

Campaign 48

Campaign PPC Audience eCommerce 48

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. But that alone is too general, so it’s important to get specific by setting clear metric objectives. Providing valuable content or assets is a clever way to build trust and familiarity.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Analytics 60

Analytics Metrics Technical Review Channel 60

ConversionXL

DECEMBER 16, 2020

Here’s what you can test with this approach: Landing pages (especially recommended before you invest in PPC ). For one, you’re optimizing for micro-conversions—user engagement metrics that, you’re assuming, will translate into improvements at the macrolevel (i.e. If they did, keep the new design live. That doesn’t always pan out.

Technical Review 92

Technical Review Software Review B2B Design 92

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift. Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [

Campaign 130

Campaign Analytics Metrics Search 130

Occam's Razor

AUGUST 28, 2006

How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line. My hypothesis is that.

Metrics 98

Metrics Analytics SEM Campaign 98

ConversionXL

FEBRUARY 19, 2016

You know all about vanity metrics , and how you shouldn’t be obsessed with them. That question is to unique to each eCommerce store but if you rely on SEO traffic you are surely not going to remove reviews.”. PPC – Goal is traffic & conversions (Focus on ROI for conversion)”. Traffic Without Conversions is Worthless.

SEO 48

SEO Technical Review Algorithm Software Review 48

ConversionXL

JUNE 16, 2016

Here’s a look at pirate metrics (AARRR) as designed by Dave McClure of 500 Startups … Image Source. For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. Before you start your high velocity testing program, chart your quality based on the metrics above.

Framework 48

Framework Programming Metrics Engineer 48

ConversionXL

OCTOBER 13, 2015

Will this cohort help me improve that metric?”. Meaningfully active – I’ve said before that “Active Users” is a Vanity Metric; you want customers that aren’t just active, but doing things that will allow them to achieve their Desired Outcome. Their metric was revenue: Image Source.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

DECEMBER 2, 2015

Define your target metrics. Here’s an example Peep gave in an older blog post of an eCommerce client: Here’s what we’re looking at: First couple of days, blue (variation #3) is winning big – like $16 per visitor vs $12.5 We’ll measure this using (data metric). PPC/SEM campaign. Define your website goals. for Control.

Technical Review 48

Technical Review Analytics Framework Software Review 48

ConversionXL

MARCH 29, 2017

via Ecommerce Growth Masterclass). Drew talks about this in the sense of ecommerce (number of customers, AOV and retention), but you’ll find that the formula works for a lot of other business models as well. perhaps branding is super important to you right now or the PPC channel) as possible. Creating Your Experiment Doc.

Marketing 48

Marketing Distribution Retention eCommerce 48

Occam's Razor

JULY 31, 2006

Conversion rate is a very important metric, used properly. For non-ecommerce websites it can be number of people who completed a task, so for a support site the number of people who got to a faq or a answer or a knowledge base article (this is a really crude measure of success for a support site but it is something).

Analytics 115

Analytics Conversion PPC Metrics 115

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. I Got No Ecommerce. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. How do I choose well? How to focus?"

Analytics 125

Analytics Metrics SEM Web 125

ConversionXL

AUGUST 14, 2019

In this instance, you’d combine data from your ecommerce platform with Google Analytics data. Select dimensions and metrics you want to compare. As their PPC agency, we had to justify this dip. Combining Google Analytics with CRM and ecommerce platform data. Transaction ID would be the join key. More examples.

Analytics 123

Analytics Metrics eCommerce Search 123

ConversionXL

SEPTEMBER 17, 2019

Google’s machine learning–based metrics, for example, give you access to insights and audience segments you can put to work immediately in your campaigns. From Google’s Session Quality and Conversion Probability reports to related smart retargeting platforms, machine-learning segments users like no PPC manager can.

Artificial Inteligence 131

Artificial Inteligence CPA Campaign Metrics 131

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Cuatro: You want to earn a bonus for yourself so you want the page to make money (e-commerce sites) or add economic value (non-ecommerce websites) for your company/website. Back to our story. Use it to time your campaigns. "When

Analytics 90

Analytics Search SEO Metrics 90