eCommerce Metrics Programming SEM 
Occam's Razor
AUGUST 22, 2011
" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. I Got No Ecommerce. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. How do I choose well? How to focus?"
Occam's Razor
DECEMBER 6, 2010
In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. I must forewarn you that my hidden agenda is also to expose to you metrics you might not be using, views of data that you might be ignoring, best practices that are of value and teach you how to fish. Faith rules.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ConversionXL
DECEMBER 13, 2022
But if you have enough traffic, you should use both types of tests in your optimization program. Define your target metrics. Customizing the template can account for them and optimize your optimization program. You want to speed up your testing program and run more tests— high-tempo testing. Define your website goals.
Austin Startup
MARCH 26, 2019
How will you take advantage of SEO and SEM? Have you instituted a referral program? Instituting some sort of reward for the top referrers and nada for everyone else is a bit cheesy in my opinion, but can work for more lightweight programs such as email list referrals. Have you instituted a gifting program?
Occam's Razor
JUNE 6, 2007
Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. The book contains a cd with six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. [If Bonus: Interactive CD.
Occam's Razor
FEBRUARY 26, 2008
Use your customers and competitors to help you move the ball forward (buy a new tool, hire another analyst, kill hideous home pages, spend right amounts on SEM and SEO, publish rich media on your site, implement feedburner , or whatever else you want). 1: Implement a Experimentation & Testing Program. # 6: If All Else Fails.
ConversionXL
DECEMBER 2, 2015
But if you have enough traffic, you should use both types of tests to maximize the output of your optimization program. Define your target metrics. You want to speed up your testing program and run more tests. We’ll measure this using (data metric). PPC/SEM campaign. Plan types or loyalty program levels.
Expert insights. Personalized for you.
125 
Let's personalize your content