Up and Running

OCTOBER 31, 2018

Thankfully, there are a number of great tools for tracking your web metrics (both free and paid) that can help you get a better understanding of what your users are doing on your site and even how your competitors are faring in their own online efforts. The best tools for SEO and competitive research: 4. MOZ [$99/month and up].

Metrics 89

Metrics Web Analytics Advertising 89

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

JULY 29, 2020

If you’re porting over your SEO “best practices” from on-site product pages to Amazon product pages, you’ll struggle. Anyone who’s been in SEO for a while will tell you that understanding the core goal of a search engine is critical to a sustainable SEO strategy. The fundamental difference between Amazon and Google search.

SEO 113

SEO PPC Algorithm Software Review 113

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means. Table of contents What is ecommerce customer acquisition cost? Landing pages.

Acquisition 22

Acquisition eCommerce Cost Customer 22

ConversionXL

NOVEMBER 8, 2018

More specifically, you asked the hard questions, like: How can ecommerce companies compete with Alexa? In search results, earning the answer for a voice query depends largely on the implementation of SEO best practices. Other learnings offer greater specificity or diverge slightly from SEO best practices: Keep answers under 30 words.

B2B 100

B2B eCommerce Search Non-Compete 100

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 156

Analytics Marketing Social Media Technical Review 156

Up and Running

AUGUST 21, 2014

In this webinar, we take time to discuss the different metrics that startups—and established businesses—should be tracking. In terms of pre-purchase, traffic and content metrics. In terms of driving traffic in the pre-purchase funnel, you will want to separate your funnel between paid traffic and SEO traffic.

Metrics 84

Metrics Startup Churn Rate Forecast 84

YoungUpstarts

JULY 16, 2019

Well-thought and unique eCommerce business is a bottomless source of profit. Customers enjoy online shopping; their demands create enormous opportunities for eCommerce company’s growth. Customers enjoy online shopping; their demands create enormous opportunities for eCommerce company’s growth. What slogan do you see there?

eCommerce 113

eCommerce Software Development Software Developers Hosting 113

ConversionXL

JULY 8, 2021

Ecommerce purchases from Facebook Ads. Paid media is one of the most lucrative sources of customers for ecommerce. According to data sourced from Statista , 16% of ecommerce companies spent between $20-$150,000/month and 14% spent over $150,000/month in ad spend in 2020. But what about investing more in SEO and organic growth?

Conversion 156

Conversion CPA Metrics Analytics 156

Up and Running

AUGUST 26, 2020

Also, consider highlighting eCommerce capabilities that you have available while offering free shipping. Focus on creating content that your consumers can enjoy while staying home and highlight any eCommerce capabilities you have available. Improve SEO and user experience. According to a recent study, web browsing is up 70%.

Marketing 171

Marketing Audience eCommerce Social Media 171

ConversionXL

MAY 14, 2014

The Marketing department is “in charge” of eCommerce, but eCommerce sales results aren’t doing anything. Marketing tries to do eCommerce their own way, IT doesn’t listen & support, and now there’s a monumental clash between the two departments… Ultimately, nothing gets done. Great success.

Conversion 124

Conversion eCommerce Technical Review Software Review 124

Up and Running

DECEMBER 17, 2020

Leverage SEO to support inbound marketing. That’s where search engine optimization (SEO) comes in. SEO is a suite of tactics businesses employ to make sure their websites rank prominently in search results. Successful SEO strategies raise your sea rch engine ranking. Do-it-yourself SEO tactics. Outbound links.

Marketing 142

Marketing Technical Review SEO Hosting 142

Occam's Razor

JANUARY 2, 2013

This report shows all the goals converting, in addition to the ecommerce order now conversions. Bonus: Ecommerce is sexy, so don't forget to look at that. Go to Conversions > Ecommerce > Product Performance. For this to work the ecommerce tag has to be implemented right. So look at the standard goals report.

Analytics 160

Analytics Search Campaign eCommerce 160

Duct Tape Marketing

MAY 11, 2017

4 Onsite SEO Tips You Can’t Put Off in 2017 written by Guest Post read more at Duct Tape Marketing. Chances are you have more SEO opportunities than time in 2017. 1 – Optimizing Mobile SEO & User Experience. 1 – Optimizing Mobile SEO & User Experience. 2 – Improving Page Speed.

SEO 67

SEO eCommerce Denver Mobile 67

ConversionXL

JUNE 16, 2022

FedEx’s “E-commerce Playbook,” for example, is a useful resource for building a successful ecommerce brand aimed at ecommerce business owners. It should include primary and secondary KPIs and metrics related to marketing goals , as well as the platforms (e.g., These can be tied to metrics (e.g., Measurement.

Campaign 149

Campaign CTO Marketing Social Media 149

Occam's Razor

FEBRUARY 20, 2012

Bonus: Identifying Macro and Micro Conversions also gives you a list of Ecommerce Tracking to set up on the site, and Goals to set up in the Admin interface. While at Compete I can also dig into a whole bunch of metrics like Visits, PageViews, udience segmentation, and so much more. Check the Google Analytics metrics.

Web 139

Web Analytics Technical Review Affiliate 139

Occam's Razor

DECEMBER 9, 2013

A good example, for e-commerce and non-ecommerce sites, is [link]. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. If you open your copy of Google/Adobe Analytics or CoreMetrics or Webtrekk you'll notice that every single report has a gigantic number of metrics in it. Look at the colors. Look at the icons.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. I must forewarn you that my hidden agenda is also to expose to you metrics you might not be using, views of data that you might be ignoring, best practices that are of value and teach you how to fish. Faith rules.

Analytics 126

Analytics Web Customer SEM 126

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). If I'm doing SEO for keyword cluster xyz, what am I really solving for? Oh, and what is that small SEO effort at the very top?

Framework 164

Framework Marketing Metrics Audience 164

ConversionXL

SEPTEMBER 9, 2020

Even a one-second delay can cost an ecommerce site $25,000–$125,000 per year …or more! How does server response time impact SEO? More recently, Google Search Console rolled out a Core Web Vitals section, which tracks a set of website performance metrics that focus on user experience.

Caching 102

Caching Development Team Review Hosting Software Review 102

ConversionXL

JULY 29, 2014

Settings for Ecommerce data collection, Site Search data, Goals, Filters, Segments, Annotations, Channel Groupings, Custom Reports, Content Grouping, and even Users can all be set at the View level. Once you’ve done that, you’ll want to activate Ecommerce and/or Site Search, authorize any Google products you have linked and that’s it.

Analytics 132

Analytics Software Review eCommerce Search 132

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. The thing is that SEO is going to get increasingly harder. If you’re still doing SEO by optimizing for keywords, you should know: it’s not 2008 anymore. Also, vanity metrics are not insightful.

PPC 123

PPC Analytics Conversion SEO 123

YoungUpstarts

OCTOBER 3, 2019

The SEO Features Are Lacking. A total of over 200 metrics are used, which is why on-site and off-site SEO should be under control at all times. . A total of over 200 metrics are used, which is why on-site and off-site SEO should be under control at all times. . Inadequate eCommerce Facilities.

Sales 113

Sales Software Review Social Media eCommerce 113

Hearpreneur

JANUARY 19, 2022

6- Stepped up eCommerce. Although our in-person services were put on hold, our eCommerce products, including virtual services tripled in revenue. 11- Paying attention to metrics. Metrics do not lie, and metrics over a longer time period are much more useful to study. Thanks to Tim Connon, Paramount Quote ! #6-

Entrepreneur 121

Entrepreneur Metrics Technical Review North America 121

crowdSPRING Blog

JANUARY 18, 2013

The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet] | Hubspot Blog - [link]. SEO For Facebook Graph Search? The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet] | Hubspot Blog - [link]. 10 brilliant examples of responsive design in ecommerce | Econsultancy - [link].

Social Media 94

Social Media Small Business Design Media 94

ConversionXL

SEPTEMBER 10, 2018

Growth killer #2: Different goals and metrics. The second thing that holds companies back: departments and vendors trying to grow a huge array of different goals and metrics: The SEO team may want to improve rankings and search engine traffic; The email agency may be looking to increase subscribers; and.

Metrics 132

Metrics Campaign Channel Advertising 132

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Implement SEO best practices. Check out the video below for an easy-to-understand definition of SEO.

SEO 80

SEO eCommerce Software Review Analytics 80

Occam's Razor

JULY 12, 2010

Please click on the above image for a higher resolution version , including all the other metrics.]. You'll note that Tynt's selling point is connected to SEO. The idea that your copied text creates links back to you which in turn creates visits back to you, and per Tynt, better SEO goodness. Say it ain't so! :).

Analytics 97

Analytics Viral Web Mobile 97

The Next Web

DECEMBER 12, 2013

In the era of mobile, social, and the sharing economy, we’re seeing the emergence of next-gen mobile-enabled marketplaces in every ecommerce category, from fashion ( Poshmark ), to health ( Brighter and HealthTap ), lodging ( Airbnb and HotelTonight ), transportation ( Uber and Lyft ), and real estate ( Zillow ).

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

ConversionXL

FEBRUARY 19, 2016

You’d think conversion optimization and SEO should play together nicely, right? There are issues that I’ve heard marketers bring up where there can be a conflict between CRO and SEO. In addition, in silo’d teams or with limited budgets, there can be tradeoffs and decisions to be made between investing in CRO or SEO.

SEO 48

SEO Technical Review Algorithm Software Review 48

Occam's Razor

SEPTEMBER 20, 2010

That little bit of extra intent, when compared to other visitor segments, is the reason that conversion numbers (on ecommerce or non-ecommerce sites) for clean direct traffic usually look like these. Excellent Analytics Tip: The Adorable Site Abandonment Rate Metric. The Problem: Unfortunately.

Analytics 123

Analytics Software Review Campaign Flash 123

Brandanew

OCTOBER 13, 2015

Some of the quantitative metrics that companies use to measure their Content Marketing success include: a) Traffic. f) SEO ranking. Think beyond generic SEO. SEO has changed. The way to think about SEO is: a) Establishing organic links (please do NOT buy them). Many eCommerce sites and businesses (e.g.

Social Media 100

Social Media Marketing SEO B2B 100

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Do you have any metrics to measure the effectiveness of offline campaigns (Print/TV/Radio)??

Analytics 132

Analytics Marketing Campaign Metrics 132

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. SEO & PPC, Because You Should! Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

SEPTEMBER 24, 2020

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. 7 Ways that Predictive Analytics Is Transforming Ecommerce. category page for website reviews); Related to ecommerce or design (3. high converting ecommerce site; 4. Image source ).

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106

Analytics Metrics Channel Campaign 106