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10 Tips To Promote Your eCommerce Website On Social Media That Increase Traffic And Revenue To Your Store

YoungUpstarts

There are dozens of channels on which you can promote your eCommerce website, but few compare to the performance of social media. Social media is one of the most important aspects of your eCommerce store’s digital marketing initiatives. Customer reviews play an important role in eCommerce purchases. Publish Product Videos.

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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. The post Why Keyword Themes +Modified Broad Match = Winning PPC Strategy appeared first on ConversionXL. Blog Lead Generation Adwords Ppc' So let’s talk about how to do that for real, shall we.

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PPC Basics Explained — PPC Management for Small Businesses

Up and Running

Because pay-per-click advertising (PPC) needs to be an option you consider in order to reach your customers and stay competitive online. In this article, we will cover what exactly PPC marketing entails, why PPC marketing is a beneficial tool for small businesses, and some PPC basics and best practices to get you started.

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How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

ConversionXL

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means. Table of contents What is ecommerce customer acquisition cost? Landing pages.

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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . Ad Age estimates that $1 out of every $3 spent on PPC is subject to click fraud. PPC Protect uses AI to help clients hide ads from botnets and other vicious online robots.

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10 Rules for Winning (and Making More Money) in 2014

ConversionXL

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Still not convinced?

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5 Things That Make Your Ecommerce Business More Valuable

YoungUpstarts

The value of your ecommerce business matters most when you intend to sell your business. Whether you’ve gotten an official valuation or not, here’s how you can increase the value of your ecommerce business. Connect with a marketing specialist who will set you up with a PPC campaign, some landing pages, and optimized web forms.

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