ConversionXL

JULY 29, 2020

From those fundamental differences flow all tactical differences—the ones that require tweaks to titles or affect how you promote your ecommerce products on other sites. That’s why keyword research is paramount—not just for the obvious product name but for high-value descriptors. What doesn’t change.

SEO 113

SEO PPC Algorithm Software Review 113

Occam's Razor

JULY 22, 2013

Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6 PPC works for Think and See stages. Again, important.

Framework 164

Framework Marketing Metrics Audience 164

ConversionXL

NOVEMBER 17, 2015

Thanks largely to Christmas and Boxing Day, late December is also a peak time for eCommerce sales. In fact, December is the month where eCommerce revenue accounts for the largest percentage of total annual revenue. So, you know eCommerce traffic spikes around the holiday season. Product names / descriptions.

Technical Review 48

Technical Review eCommerce Conversion Mobile 48

ConversionXL

AUGUST 14, 2019

Your join key could be a page URL, product name, user ID, or many other things. In this instance, you’d combine data from your ecommerce platform with Google Analytics data. As their PPC agency, we had to justify this dip. Combining Google Analytics with CRM and ecommerce platform data.

Analytics 123

Analytics Metrics eCommerce Search 123