eCommerce Product Name Sales 
Both Sides of the Table
OCTOBER 29, 2014
Our goal from the outset was to build a great eCommerce experience that could compete with Michels on one side (for DIY / crafting) and Party City on the other (throwing events / parties / celebrations). And we didn’t want brand confusion so we will harmonize the brands under the well-respected Seedling brand name.
ConversionXL
FEBRUARY 24, 2014
Example: An Ecommerce site that I analyzed recently had a payment page where 84.71% of the traffic proceeded to buy. Control: it’s easy to make changes (update quantity, remove products). Asos has a good take on the cart page: What they get right: Product photos. Product name & price.
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ConversionXL
APRIL 23, 2019
Your ecommerce checkout flow is where the money is at. An ecommerce site that I analyzed recently had a payment page in which 84.7% A framework for thinking about ecommerce checkouts: The Fogg Behavior Model. Control: It’s easy to make changes, like updating the quantity or removing products. Think about it.
ConversionXL
JUNE 14, 2021
While these are trickier to reach, finding out why past customers moved on can uncover problems you can fix with a USP or product strategy. For example, two days after they cancelled their subscription to your SaaS product. Let them know it’s not a thinly-veiled sales call. Thanks, [YOUR NAME]. Segment your customers.
ConversionXL
AUGUST 5, 2014
Yet, in a site search benchmark study evaluating 50 top eCommerce sites by Baymard Institute – including NewEgg, Gap, Target & more – it was found that half of the sites evaluated did not have a search functionality that was easy to find. Another survey by SLI which interviewed 160 eCommerce found that 62.5%
ConversionXL
JULY 29, 2020
From those fundamental differences flow all tactical differences—the ones that require tweaks to titles or affect how you promote your ecommerce products on other sites. That’s why keyword research is paramount—not just for the obvious product name but for high-value descriptors. Product descriptions.
ConversionXL
APRIL 18, 2019
Queries closer to a sale tend to be longer and less ambiguous, too. A Moz article offers an example of informational modifiers for products: [product name] what is [product name] how does [product name] work how do I use [product name]. JohnMu) March 18, 2019.
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