Remove eCommerce Remove SEM Remove SEO
article thumbnail

eCommerce: A VC Story [guest post]

VC Cafe

While some VCs that I met seemed to be rightfully bullish about everything that had to do with eCommerce, some seemed to be missing the point. To put it bluntly, on more than one occasion I encountered a VC saying that the eCommerce model doesn’t have a “VC feel” to it. The ripples of eCommerce are tangible. Here’s why ….

article thumbnail

5 Basic Tips To Master Marketing Messages In 2019

YoungUpstarts

SEO-oriented content for wider visibility on search pages. In this case, your marketing message should clearly state the problems your customers are facing and how your content marketing agency could chip in with some help: SEO and SEM Experts to help execute plans. Low engagement of customers on Social Media.

Marketing 127
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Awesome, Downloadable, Custom Web Analytics Reports

Occam's Razor

My goal was to create one single report for you that would serve as a valuable starting point for page analysis for any type of website, especially a content rich non-ecommerce website. I like reporting by Page Title (hopefully you are good at SEO and have taken care of this). Faith rules. Here it is. We fix that above.

Analytics 126
article thumbnail

What is A/B Testing? The Complete Guide: From Beginner to Pro

ConversionXL

Maybe you’re at a startup whose acquisition engine is fueled by SEO. Add a category like, “doesn’t interfere with SEO,” which might alter some headline or copy tests. Here’s an example from an ecommerce site: First couple of days: Blue (variation #3) is winning big—like $16 per visitor vs. $12.50 Add it as a variable.

Analytics 127
article thumbnail

Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. So let’s talk about how to do that for real, shall we. After the research phase, you probably have a ton of keyword ideas, which is great!

PPC 114
article thumbnail

PPC Basics Explained — PPC Management for Small Businesses

Up and Running

It is often used interchangeably with SEM, or “Search Engine Marketing.” PPC vs SEO — What’s the difference? The most notable difference between PPC advertising and organic digital advertising efforts such as SEO (search engine optimization) or organic social media marketing is how the cost is determined. PPC or SEO?

PPC 81
article thumbnail

The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads).

SEM 150