The potential of Mini Apps to disrupt App Distribution as we know it
VC Cafe
DECEMBER 21, 2024
App distribution is broken in todays landscape. User acquisition (UA) and ad targeting have become increasingly difficult, due to rising costs, stricter privacy regulations, and increasingly fragmented audiences. Developers are struggling to find new, more cost-effective ways to reach and engage users. App stores also take a 30% cut of all in-app purchases.
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