Company Missions are Over – Focus on Values for a Better Business
Mike Michalowicz
JANUARY 6, 2024
When I started my first company, I had a mission: Eradicate entrepreneurial poverty. Sounds good, right? The work my team and I do is dedicated to supporting business owners and entrepreneurs. But is that enough to create the kind of passion that sustains A player employees to produce life-changing, transformative success? No. Ouch, right? Your mission?
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