Why Hire a Fractional CMO in the Early Days of Your B2B Startup
The Startup Magazine
JUNE 20, 2024
When it comes to B2B startups, effective marketing can make or break a company’s early growth trajectory. With limited resources and high stakes, startups must be strategic about every decision, particularly when it comes to marketing. One increasingly popular strategy is to hire a fractional chief marketing officer (CMO). [link] Now, according to Forbes , a startup has to spend around 15 to 50 percent of its budget on paying its employees.
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