The Startup Magazine

JUNE 20, 2024

When it comes to B2B startups, effective marketing can make or break a company’s early growth trajectory. With limited resources and high stakes, startups must be strategic about every decision, particularly when it comes to marketing. One increasingly popular strategy is to hire a fractional chief marketing officer (CMO). [link] Now, according to Forbes , a startup has to spend around 15 to 50 percent of its budget on paying its employees.

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B2B Hiring Salary Early Stage 143

This is going to be BIG.

JUNE 20, 2024

When I wrote this post about trying to measure the fundability of your startup, I kicked it off with, “You can’t” and proceeded to share all the ways that getting your company funded feels a bit like a craps shoot, while still trying find a method somewhere within the madness. On the other hand, I feel things are a lot more predictable on the fund side—and that getting limited partners for your fund or syndicate is a lot more grounded in something that resembles logic.

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Deal Flow Syndicate Syndication Cap Table 125

The Startup Magazine

JUNE 20, 2024

In today’s fast-paced digital age, businesses are constantly seeking new and innovative ways to reach their target audience. And when it comes to advertising, two approaches have gained prominence: geofencing advertising and traditional advertising. While both methods aim to drive customer engagement and boost sales, they differ significantly in terms of strategy, effectiveness, and overall reach.

Advertising 118

Advertising Technical Review Audience Mobile 118

Lightspeed Venture Partners

JUNE 20, 2024

Lightspeed Venture Partners is a multi-stage venture capital firm focused on accelerating disruptive innovations and trends.

Venture Capital 148

Venture Capital Partner 148

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

Startup

The Startup Magazine

JUNE 20, 2024

In the ever-changing manufacturing industry, downtime may be an expensive and disruptive event. Whatever the cause, unannounced production halts can result in large financial losses and damage client confidence. This post provides a number of practical strategies for reducing manufacturing downtime and guaranteeing seamless operations in your manufacturing company.

Analytics 114

Analytics Artificial Inteligence Colorado Michigan 114

Lightspeed Venture Partners

JUNE 20, 2024

Lightspeed Venture Partners is a multi-stage venture capital firm focused on accelerating disruptive innovations and trends.

Venture Capital 148

Venture Capital Partner 148

Lightspeed Venture Partners

JUNE 20, 2024

The post Substrate: Building Compound AI Systems appeared first on Lightspeed Venture Partners.

Partner 88

Partner 88

The Startup Magazine

JUNE 20, 2024

No-shows are a reality that many businesses and organizations need to face. When you deal with reservations, there are times when people won’t turn up when they’re supposed to. Sometimes this is because life gets in the way, or they forget about their appointment or reservation. On other occasions, they might have changed their mind but aren’t willing to make the effort to inform you.

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SMS Programming Social Media Customer 113

Lightspeed Venture Partners

JUNE 20, 2024

The post Substrate appeared first on Lightspeed Venture Partners.

Partner 78

Partner 78

Women Entrepreneurs Can

JUNE 20, 2024

First impressions matter, especially in business. The look of your commercial space can attract customers or turn them away. A clean, well-painted office or store speaks volumes about your professionalism. But it’s not just about aesthetics; the right colors can reflect your brand and create a welcoming atmosphere. Customers feel more comfortable and confident doing business with you when your space looks inviting.

Green 52

Green Employee Hiring Security 52

Berkonomics

JUNE 20, 2024

Ever get bad advice? Sure. We all have in our past. Ever take that advice without question because the person giving it was an investor, a superior in rank, the chairperson of your board? I’ll bet you have at least one story of bad advice taken and being bitten as a result. Reaching back for an important lesson As one illustration among many I can recall, let me tell you the story of the first investment made by a newly organized formal group of angel investors.

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Angel Investor Bootstrapping Finance Naming 62

Women Entrepreneurs Can

JUNE 20, 2024

In business operations, legal challenges are some of the toughest obstacles. In Canada, where regulations are complex and strictly enforced, business litigation can result in heavy financial costs and divert resources from core activities. It’s important to understand Canadian law and take proactive steps to comply with these laws to operate successfully and sustainably.

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Canada Framework Operations Cloud 52

Women Entrepreneurs Can

JUNE 20, 2024

If you run a business, then you need to make sure that you keep it as safe and as secure as possible. If you don’t then you may run into several issues later down the line, but in reality, all of this can be avoided. If you don’t know where to start or if you want to put an end to the threats you’re facing then take a look below. Ransomware One of the top risks that your company may face is ransomware. 80% of companies all around the world face some kind of attack like this at one point.

Security 40

Security Email Engineer Software 40

Women Entrepreneurs Can

JUNE 20, 2024

Imagine buying your dream home, only to discover later that someone else has a legal claim to it. Shocking, right? It might sound like something out of a movie, but it’s a real risk. In fact, in a single year, over 11,727 individuals in the US fell victim to home title fraud, resulting in a staggering $350 million in losses. That’s where title insurance steps in as your superhero.

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Security .Net Finance Reputation 52