March, 2019

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Tech That Can Make The Freelance Economy Sustainable

YoungUpstarts

by Peter Johnston , founder and CEO of Kalo. Full-time employment affords individual staff members access to healthcare benefits, paid sick leave and several other notable amenities. But what about freelancers? The freelance economy doesn’t require businesses to provide such benefits, and many freelancers don’t even attempt to seek them out — potentially leading to long-term harm.

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8 All Too Painful Entrepreneur Negotiation Mistakes

Startup Professionals Musings

Image via Pixabay One of the things I have learned the hard way over my years in business, and in advising others, is that it takes more than passion, creativity, and hard work to start and grow a business. A key skill that many of you don’t appreciate is the ability to effectively manage the negotiations that come with every business. The results are lost opportunity, poor contracts, or a failed business.

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How To Make Your Home Office 5 Times More Productive

YoungUpstarts

by Rory Whelan, marketing manager for eReceptionist. Over four million Brits work from home, lured by the promise of a flexible and balanced lifestyle. Benefits like removing the stressful commute, avoiding countless distractions from your co-workers and working on your terms make remote work a no brainer. This type of work should be easy, right? But sometimes it’s not that simple.

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28 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

Each business has a story. No matter if the business is a Goliath like Wal-Mart, or a local business owned by a couple or family, the business has roots in an idea. For each business owner, the story of their journey can range from monetary needs or the passion for a unique project. Each story is different though the reasons may be the same. No matter the tale, the background behind each and every business is what fuels each and brand.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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How to Write Better B2B Case Studies: 2 Lessons from Psychology

ConversionXL

Third-party endorsement is powerful. As marketers, we know that customers are our best salespeople. Their reviews and testimonials build credibility and trust. Congrats if you’re among the 73% of marketers who publish customer case studies to win hearts, minds, and pockets. In a world of fake news and fake reviews—only 37% of B2B buyers trust vendors—genuine customer success stories are precious assets.

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8 Signs you can finally start your own business

The Startup Magazine

Most of us find it hard to keep up with workplace rules and regulations. We want to work our way, that is working flexibly and with complete control. The 2016 Deloitte Millennial Survey found that 63 percent of millennials want to move away from traditional employment and start their own business. Source: Unsplash. When you are young, it is easy to dream of being your own boss and going it alone.

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6 Changes To Your Hiring Process To Attract The Best

Startup Professionals Musings

Image via Max Pixel Startup investors tell me they invest in a new venture with a higher caliber of people, rather than the product or service, and I agree. In my role as a business advisor, I see successful businesses most often emerging from great teams rather than great products. Yet I find the people building teams are usually product experts, often with no experience in team building.

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Preventing Stupid: 3 Questions Every Business Owner Must Ask

YoungUpstarts

by Matthew Neill Davis, Esq., author of “ The Art of Preventing Stupid: How to Build a Stronger Business Strategy through Better Risk Management “ A recent Internet search for “problems in business” on Google produced 1.76 billion entries, often a list of the top 20 or 10. Rightly so, business leaders are obsessed with solving problems.

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26 Entrepreneurs Explain Their Favorite Songs to Get Them Motivated

Hearpreneur

Music can change your spirit. If you’re having a bad day and listen to your favorite song, it can change your entire mood. Music can also help you to get through difficult moments in life. One of the hardest things anyone can ever do is start and run a business. We knew that entrepreneurs have the best playlists and we decided to ask them their favourite tracks. #1-Break on Through to the Other Side.

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Improving Survey Analysis: 3 Steps to Get More from Customer Feedback

ConversionXL

Even if you collect customer feedback, it won’t have much value if your survey analysis falls short. From not preparing data correctly to jumping to conclusions based on statistically insignificant data, a lot can go wrong. Thankfully, there are some easy wins. This post shows you how to improve survey analysis in three steps: Choose the right questions to get useful data; Prepare your data for analysis; Conduct a driver analysis on your data.

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Startup Accelerator/Funding Opportunity: AEP’s IlluminationLAB

The Startup Magazine

In an effort to support startups looking for capital and mentorship, The Startup Magazine is supporting American Electric Power in the launch of its IlluminationLAB global innovation program for technology entrepreneurs. We encourage all startups to consider applying to this rewarding startup accelerator. Corporate accelerators are one of the best ways for startups to access capital, advice, and markets.

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How to Start a Real Estate Business: The Complete 11 Step Guide (2019)

crowdSPRING Blog

If you’re interested in starting a real estate business to help buyers and sellers navigate the stressful and complicated process of working through one of the biggest transactions of their lives, you’ll need to make sure your business is well prepared. People looking to start a real estate business often ask: How much does it cost to open a real estate business?

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Artificial Intelligence Can Help Or Hurt Any Business

Startup Professionals Musings

Image via Pixabay Everyone has heard about the big potential for using artificial intelligence (AI) to expand your business, but many of the small businesses I mentor are still wary of embracing it, because they don’t understand how it works, and fear losing control and unintended consequences. My advice is that AI is here, so it behooves all of us to learn how to use it properly and move forward.

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Entrepreneurial Essentials – The Foundations Of A Successful Startup

YoungUpstarts

So you have a great business idea, you’ve done your research and due diligence, you know your market and you are good at what you do. What could go wrong? Many small business owners and entrepreneurs begin their first foray into self employment neglecting some of the most crucial aspects of running a business. By the time they are up and running they are so busy with the day to day aspects of keeping their business ticking over that they can become overwhelmed at the time demands of invoicing, t

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Transcript of Erasing Limits to Find Your Purpose

Duct Tape Marketing

Transcript of Erasing Limits to Find Your Purpose written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order. John Jantsch: This episode of the Duct Tape Marketing podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused e-commerce brands drive more sales was super targeted, highly relevant email, Facebook, and Instagram marketing.

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Cold Emails: Can They Work, Or Are They Just Spam?

ConversionXL

Cold emails are unsolicited emails sent to previously uncontacted recipients. The term has a bad reputation. To many, cold emails are synonymous with spam and a nuisance—one reason why U.S. workers spend 3.2 hours checking their work email each day. Why would anyone want to use cold email? Because, when done well, it can work. Cold email is not a replacement for inbound methods but a supplement—a way to drive near-term growth while inbound campaigns gain traction.

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7 Technologies Changing the Construction Industry

The Startup Magazine

Technology has influenced every aspect of modern life and the construction industry is no exception. Breakthrough technology is being developed to provide new techniques and materials for construction. While we can’t fully predict what the future looks like, a few trends in construction technologies are emerging that give us a glimpse of what the future may hold.

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How to Start a Brewery Business: The Complete 9 Step Guide (2019)

crowdSPRING Blog

Craft beer is a growing field. Between 2012 and 2017, the number of craft breweries in the US jumped from 2,420 to 6,266 – that’s an increase of 159%! That growth doesn’t include microbreweries that produce fewer than 15,000 barrels of beer per year. And, the number is still growing. It’s no wonder craft beer is so popular.

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5 Keys To Boosting The Performance Of A Business Team

Startup Professionals Musings

It takes an effective team to attract and serve a community in business these days. With real-time online reviews and feedback via the Internet, and instant relationships via social media, a voice from the top that is inconsistent with what is heard from the firing line defines a dysfunctional and noncompetitive company for today’s customer. Thus team makeup is the critical success factor.

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The Bare Minimum You Need To Know About Accounting

YoungUpstarts

by Vinnie Fisher, co-founder and chief visionary of Total CEO and author of “ The Best Investment: A Better You “ As the end of the fiscal year approaches, many new business owners are finding themselves panicking to get their books in order. Though personal income taxes will usually not be due until the middle of April, organizing your finances at the end of each year is an absolute necessity.

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SXSW Startups: ENSO

Austin Startup

The Forrest Four-Cast: March 1, 2019 Fifty diverse startups will aim to impress a panel of judges and a live audience with their skills, creativity and innovation at SXSW Pitch Presented by Cyndx. Winners in 10 categories will be announced at the Pitch Award Ceremony at 6:30 pm Sunday, March 10, at the Hilton Austin. A finalist in Transportation and Delivery , which will pitch at 9:30 am Saturday, March 9, ENSO innovates in the tire industry by developing sustainable tires for electric vehicles.

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an intern. On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. LinkedIn has the potential to resolve both shortcomings: You know much more about who’s on the other end of an ad. You have a pretty good idea of why they’re on LinkedIn—to improve their career or company.

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Protecting Yourself from Counterfeit Products

The Startup Magazine

Ordering a product made in the UK, only to note that the starting point is China, it is likely you are dealing with fake merchandise. That typically happens when dealing with online shopping stores with a variety of vendors. No one is exempted from the difficulty of knowing when something is real or not. As it stands, counterfeit products, mainly in fashion and accessories, bring an annual amount of$500 billion globally.

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How the Internet of Things is impacting New Zealand businesses

NZ Entrepreneur

Most forward-thinking organisations will understand the importance of big data, and perhaps on a lesser scale – artificial intelligence. But there’s no doubt that the next greatest technological impact is the ability to link these two components through the Internet of Things. By further exploring the fundamental element of ‘what happens next’, it is only then that we are able to grasp what it could truly be capable of achieving for businesses and organisations who integrate this technolog

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How Small Businesses Can Compete in the Online Marketplace

Duct Tape Marketing

How Small Businesses Can Compete in the Online Marketplace written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dan Breeden. Podcast Transcript. Today’s guest on the podcast is Dan Breeden, senior manager of strategic alliances for Yahoo Small Business. Breeden and the team at Yahoo Small Business have been helping entrepreneurs establish their presence and compete in the crowded online marketplace for 20 years.

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Oracle Applications: a new chapter?

deal architect

Steve Miranda, EVP, Applications Product Development at Oracle briefed analysts about this week's co-located Modern Business Experience (MBX) and Modern Customer Experience (MCX) in Las Vegas. He also blogged about it: "we are bringing together marketing, sales, and service with.

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One Simple Way to Eliminate Distractions in a Board Meeting

Both Sides of the Table

Photo by ROBIN WORRALL on Unsplash Several members of your executive taken hours to prepare board materials so that you can inform your board of how things have gone since you last met 3 months ago and you have 3 hours together to make sure they have an accurate picture and to make sure you have their input into how to proceed in the months ahead. Given how seldom you come together you’d imagine you’d have the boards’ full attention during this time.

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Account-Based Marketing Software & Tools

ConversionXL

Choosing the right account-based marketing software can be a messy process. Some ABM software is an add-on to an existing tool. Some companies sell relevant software but not explicitly for ABM. Whether you need certain tools depends on the scale of your program or your target accounts. Ultimately, a successful ABM campaign needs to solve three problems.

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How To Take Your Handyman Career To The Next Level

YoungUpstarts

Being a handy-man offers a lot of mobility and freedom. You develop relationships with all your clients and become known in the neighborhood as someone trustworthy. Plus, you know how to fix everything in your own house. This is a huge benefit if you’re trying to do remodeling. No outside costs or discounted costs from co-workers who know parts of the craft that you don’t.

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10 Key Principles To Drive Customer Decisions Today

Startup Professionals Musings

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process. Every aspect of your business must be about sales.

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Model for Marketing Maturity, Stage Two: Grow

Duct Tape Marketing

Model for Marketing Maturity, Stage Two: Grow written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 2: Grow. This is the second episode in our three-part series on the Model for Marketing Maturity. Want to learn more? Check out Stage 1: Build. The idea behind the marketing maturity model is that every business needs to begin by building the foundation for their marketing.

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Don’t Get Left Behind As Your Company Grows

Steve Blank

If you’re an early employee at a startup, one day you will wake up to find that what you worked on 24/7 for the last year is no longer the most important thing – you’re no longer the most important employee, and process, meetings, paperwork and managers and bosses have shown up. Most painfully, you’ll learn that your role in the company has to change.

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How to Run an Effective Networking Dinner

Both Sides of the Table

Photo by Juliette F on Unsplash Networking is a critical part of relationship building and there is no event more valuable to building relationships than the proverbial “breaking of bread” with people. I personally run many group lunches & dinners and I attend even more so I’ve developed a set of tips I often pass along in how to make these the most effective they can be.

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

Many are familiar with the digital darlings that market directly to consumers—Warby Parker, Away, Allbirds, etc. But the B2B ecommerce market is growing exponentially , estimated to reach $1.2 trillion in transactions by 2021. Ecommerce sales are growing for traditional B2B businesses as well as direct-to-consumer brands, which are opening wholesale sides to get a slice of the growing B2B ecommerce pie.

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Denis Pombriant: Green New Deal is a tipping point

deal architect

Many of you may know Denis Pombriant as a CRM analyst. He is way deeper than that as his bio says "Denis Pombriant lives in the Boston area and writes about the enterprise software market. Denis specializes in disruptive innovation.

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6 Signals That Your Startup Could Be The Next Google

Startup Professionals Musings

Image by Origa via Wikipedia I tell entrepreneurs that Google was an “exception” to all the investment and startup rules, but I’ve always wondered what it takes to be an exception. Since every business is built by unique individuals, I’m totally convinced that exceptional people are the key to an exceptional company. To check out the Google founders, and because I still see so many business plans that are modeled after Google (more search engines, and more billion dollar growth models), I had to

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