October, 2018

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What Startups Need to Know About Regulated Markets

Steve Blank

Often the opposite of disruption is the status quo. If you’re a startup trying to disrupt an existing business you need to read The Fixer by Bradley Tusk and Regulatory Hacking by Evan Burfield. These two books, one by a practitioner, the other by an investor, are must-reads. The Fixer is 1/3 rd autobiography, 1/3 rd case studies, and 1/3 rd a “how-to” manual.

Marketing 326
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Businesses Need Employee Engagement More Than Process

Startup Professionals Musings

The days of leadership without engagement are gone. With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Soon you won’t be able to name a business as one of your favorites if you can’t personally visualize and relate to company leadership.

Employee 241
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How to Create a Successful Crowdfunding Video for Your Startup

Up and Running

Crowdfunding can be an effective way for startups and entrepreneurs to raise funds and to test the market for new ideas, but there are a few secrets to organizing a successful crowdfunding campaign that every business should know. Whichever crowdfunding platform you choose , creating a video for it is one of the best things you can do. Kickstarter hosts thousands of startup crowdfunding campaigns every month, and it has helped over 117,000 startups get funding, facilitating contributions from ov

Video 201
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Framework Benchmarks Round 17

TechEmpower

We're happy to announce that Round 17 of the TechEmpower Framework Benchmarks project is now available. Since the adoption of Continuous Benchmarking , the creation of an official Round is a fairly simple process: Try to reduce errors in framework implementations. We want an official Round to have a solid showing by as many frameworks as feasible given limited personnel bandwidth.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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9 No-Nonsense Social Media Tips Your Business Can’t Ignore

YoungUpstarts

by Rachel Strella, founder of Strella Social Media. With social media a marketing staple for businesses in all industries and across all parts of the globe, it has become more competitively critical than ever for brands to get their acts together. You’ll find no shortage of online articles that offer social media tips, but many of them don’t cover the foundational necessities that are at the core of a successful social media brand presence.

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Meet Our Newest Investment: Properly

View from Seed

A home is arguably the most important asset both financially and emotionally for a family. As a result, the unnecessarily complex and manual process one experiences today with traditional real estate brokers and agents can cause selling that home to be an emotional and stressful experience. Today, it takes an average of 72 days to sell a home and costs the average seller $15,000.

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10 Keys To Reducing The Risk The Second Time Around

Startup Professionals Musings

Entrepreneurs who experience success with their first startup are often amazed to realize that the risks and fears of doing it right the second time go up, rather than down. Encores are tough, especially in the high-risk world of startups, yet every entrepreneur I know can’t wait to start over and do it again. Sometimes their haste or ego causes them to ignore basics, and they fall hard.

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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

When I last checked, there were 987,119 “thought leaders” on LinkedIn. Soon, there’ll be more than a million. How many of those do you trust? “False expertise” is misidentified competence: We perceive expertise where there is none or evaluate expertise based on irrelevant factors. False experts include legions of self-appointed “gurus” and “visionaries” who saturate social media with bad advice.

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How Your Startup Can Compete With the Tech Giants

The Startup Magazine

Startups often have a hard time finding their footing in the global marketplace. With so many established brands and enterprises all around us, covering a vast network of niche industries, how can a small startup compete? Studies have also illustrated a high failure rate of startups, with 90% of them failing to find a footing in the industry. A combination of risky ideas and a competitive marketplace often proves to be too much for small teams to endure, especially against the tech giants.

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All You Need To Know About Cryptocurrency Wallets

YoungUpstarts

by Collins Brown, CEO & co-founder of MARKET Protocol. A lot of people think of their cryptocurrency wallet as merely a digitized version of a real wallet that is used for storing funds. However, it doesn’t actually store cryptocurrencies. Rather, it saves a pair of public and private keys that grant access to one’s digital belongings. In a nutshell, a public key is a string of alphanumeric characters that serves as an address that others can use to send you cryptocurrencies.

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How to Keep Up with B2B Media

Rembrandt Communications

Are you ready for your next interview? (As seen on B2B News Network ). The world of B2B media moves fast. As soon as a new tech announcement, hiring/firing spree, big event, or other development occurs, you’ll see the news online. In fact, a media member may be preparing to call you right now for your insights on the latest buzz. Are you ready? When you are mentioned in a media venue, it provides third-party credibility you simply cannot obtain in any other way.

B2B 100
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The Future of Web Development In a Mobile World

YFS Magazine

Mobile is taking over but does that mean it will eliminate the need for web development? Certainly not! Here's why mobile apps will always be dependent.

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7 Strategies To Create Your Own Market And Win Bigger

Startup Professionals Musings

New technology markets and paradigm shifts have traditionally been bad bets when seeking investors, since these were known to take decades to develop, and cost lots of money. For example, consider how many years it took for the market to move from radio to television, or fully accept personal computers on every desktop. The leading edge was too often the bleeding edge.

Marketing 231
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10 Recent Neuromarketing Research Studies (and Their Real-World Takeaways)

ConversionXL

Neuromarketing assesses how our brain reacts to stimuli, not simply what we self-report in qualitative surveys. These are truths that our impulses write onto MRIs. Sometimes, as several studies below illustrate, those two systems—the conscious and subconscious—offer conflicting interpretations. Importantly, scientific knowledge is almost always built incrementally.

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7 Types of Startups with Massive Growth Potential

The Startup Magazine

Sometimes you have the entrepreneurial spirit and skill, but you just don’t have a revolutionary business idea worth pursuing. If you are ready to launch a startup but lack direction or inspiration, you might consider one of the following concepts, which many accelerators, incubators and venture capitalists are eagerly awaiting. They have great growth potential.

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How To Prepare Your eCommerce Store For Black Friday 2018

YoungUpstarts

$9.15 Billion dollars. That’s how much money online shoppers are estimated to spend between Thanksgiving and Black Friday 2018. If you own an online business, Black Friday and Cyber Monday could shape up to be the most wonderful time of the year – cue the Andy Williams tune – if your ecommerce shop is prepared. As you have probably noticed, “If you build it, they will come,” simply isn’t true in business.

eCommerce 157
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27 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

The idea of exactly what your business is going to usually come first. Secondly, most often, is giving a title to your idea. What exactly is going to be the name of your business? Some people turn to their childhood for inspiration or a beloved family pet. It could be a made up word you dream of one night and feel it has the right ring to it. Even still there are some people who study foreign words for the perfect meaning behind their chosen business.

Naming 108
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A closer look at Lean Startup Conference 2018

Startup Lessons Learned

As we put the final touches on Lean Startup Conference 2018 , I wanted to take a moment to share more about some of the panels, workshops, and events. For the whole program, please take a look here. We’re looking forward to channeling the energy and excitement attendees bring with them, and to providing opportunities to learn about not just things that have been successful, but missteps and major obstacles that have been overcome--all part of the Lean Startup process.

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6 Story Attributes Will Highlight Your Business Pitch

Startup Professionals Musings

The biggest challenge for every entrepreneur and every startup today is to get noticed and remembered in today’s information overload. The number of entrepreneurs worldwide is huge, starting an estimated 50 million new businesses per year, or 137,000 per day. Every one of these probably has a unique story, but in my years as a startup advisor I only remember hearing a few who capitalized on their story.

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Demand Generation: Turning Tactics into Strategy

ConversionXL

There’s a building. In a back room, a guy peels potatoes. Out front, two people sit at a table. By the door, a person answers a phone. Does that make the building a restaurant? No? Would it become one if the guy peeled potatoes and oranges? It’s an absurd standard. It’s also the same one we apply to demand generation. You have a website. You blog. Visitors request demos.

Demand 132
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Help! My marketing planning is a mess

The Startup Magazine

Startup marketers are worried. They have no time for ‘the fun part’. Marketing planning organisation consumes more time than marketing planning itself. They lose time in Excel, causing them to lose control of all marketing management tasks. Source: Pexels. Create an overview. Although better alternatives exist, marketing professionals are often reluctant to abandon Excel.

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6 Best Apps For Business Owners In 2018

YoungUpstarts

The olden times have changed, and so it is essential for any businesses to adapt to the latest technological developments quickly. Android apps and iPhone apps are taking the world by storm, and many smart thinking entrepreneurs utilize these mobile apps to improve their business further. While you only expect big fish like YouTube and dominos to have a dedicated mobile app, it is becoming increasingly crucial for businesses of all sizes to own an app for their own.

Mobile 157
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AI in the enterprise: a reality check with John Sumser

deal architect

John Sumser, aka HR Examiner, has been focusing on "intelligent technology" including AI and machine learning as it morphs the HCM function. Trends in that function are a forerunner of what we will see across the enterprise. I recently caught.

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Why Founders Need a Moral Compass

Steve Blank

I’ve been thinking why the ethical boundaries of todays founder/VC interactions feel so different then they did when I was an entrepreneur. I’ve written about the root causes in an HBR article here and an expanded version here. Worth a read. Stanford eCorner captured a few minutes of what I’ve been thinking in the video below. If you can’t see the video click here.

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7 Ways To Be A Great Manager And Leader For Your Team

Startup Professionals Musings

One of the things I’ve learned in working with aspiring entrepreneurs is that managing and leading a team is a scary venture into the unknown for many people, even if they have worked as a business professional for years. Having worked in my own career on both sides of the fence at various times, I recommend that everyone practice thinking like the boss in every role to prepare.

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B2B Marketing Attribution: Models, Tools, and Processes

ConversionXL

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. Some might stare blankly and ask what you mean. As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. We can prove that social media and SEO drive traffic and top-line conversions, but we still struggle to show the bottom-line impact of marketing.

B2B 131
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Founders Interview: Flash Pack

The Startup Magazine

As part of The Startup Magazine founders interviews, we sat down with Lee Thompson and Radha Vyas, the co-founders of Flash Pack , a lifestyle travel company specialising in adventure trips for solo travelers in their 30’s – 40’s. . Flash Pack turned over its first £ 1 million in 2016/17 and grew to £4 million revenue in 2017/18. They are now well on track to make 8 figures before March 2019 – making Flash Pack one of the fastest growing startups in the UK. .

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5 Tips For Finding The Best Deal On A New Smartphone

YoungUpstarts

Smartphone buying is simple enough, right? Wrong! Despite how simple of a choice it may seem, savvy shopper know a few tricks of the trade when it comes to making large tech purchases like smartphones. Here are 5 tips that will help you find the best deals on the market, with payment plans that fit your paycheck. 1. Create a List of Every Smartphone on the Market You Like.

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Tech Marathoners: Rob Enslin

deal architect

This continues a series of interviews with tech executives who have seen the industry evolve over a minimum of two decades. They have helped analyze, envision, develop and take to market some of the most influential technology the world has.

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How to Keep Up with B2B Media

Rembrandt Communications

Are you ready for your next interview? (As seen on B2B News Network) The world of B2B media moves fast. As soon as a new tech announcement, hiring/firing spree, big event, or other development occurs, you’ll see the news online. In fact, a media member may be preparing to call you right now for your […]. The post How to Keep Up with B2B Media appeared first on Small business PR and content strategy that boost sales, awareness and credibility fast!

B2B 164
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7 Strategies To Avoid the Curse of Business-As-Usual

Startup Professionals Musings

As a long-time advisor to entrepreneurs and business owners, I rarely find someone who doesn’t proclaim that the business world is changing rapidly, with new technology, new customer expectations, and new cultures. Yet, I’m still frustrated by the number of business owners that haven’t updated their business-as-usual practices. In my mind, these are killing their businesses.

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The “Foot-in-the-Door Technique,” or When Longer Forms May Work Better

ConversionXL

“How can a person be induced to do something he would rather not do?”. Researchers Jonathan L. Freedman and Scott C. Fraser asked that question more than half a century ago. In their era, it usually meant convincing someone to endure a pitch from a door-to-door salesman. In ours, it often means incentivizing web form fills—gently prodding others to part with personal information that, they fear, could spark a swift, relentless inbox invasion.

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How Your Law Firm Should Market To Millennials

The Startup Magazine

Millennials are now the largest living generation in the history. These savvy consumers that are now in their ages 16 to 36 are determined to define the economy as we all know it. Law firms are quite alarmed about the changes happening and how to catch up and market to this often misunderstood population. Source: Pixabay. There are two things that are certain.

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5 Ways To Make Machine Learning Work For Your Small Online Store

YoungUpstarts

by Manish Dudharejia, President and Founder of E2M Solutions Inc. Being a small-to-medium sized online business is not easy. You often have to compete with national and international e-commerce organizations with better resources and more manpower. As the online retail sector grows, smaller entities must stay at the top of their game if they are going to remain relevant and competitive.

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A different Vegas. A very different Workday.

deal architect

This was my sixth trip to Vegas this year. Coming from humid Florida, I have a routine for that city. Gallons of water and lotion to compensate for the heat and dryness. Gear to protect against the excess of artificial.

Florida 303
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How Minnesota Became the Land of 10,000 Startups

ReadWriteStart

Minnesota is no stranger to big business. It’s home to such names as Target, Best Buy, General Mills, and Ecolab — all of which have made their homes in Minnesota for generations and have become a source of pride. But a new industry — technology — is taking Minnesota by storm, boosting the local economy […]. The post How Minnesota Became the Land of 10,000 Startups appeared first on ReadWrite.

Minnesota 321