Steve Blank
OCTOBER 9, 2018
Often the opposite of disruption is the status quo. If you’re a startup trying to disrupt an existing business you need to read The Fixer by Bradley Tusk and Regulatory Hacking by Evan Burfield. These two books, one by a practitioner, the other by an investor, are must-reads. The Fixer is 1/3 rd autobiography, 1/3 rd case studies, and 1/3 rd a “how-to” manual.
Startup Professionals Musings
OCTOBER 14, 2018
The days of leadership without engagement are gone. With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Soon you won’t be able to name a business as one of your favorites if you can’t personally visualize and relate to company leadership.
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Up and Running
OCTOBER 8, 2018
Crowdfunding can be an effective way for startups and entrepreneurs to raise funds and to test the market for new ideas, but there are a few secrets to organizing a successful crowdfunding campaign that every business should know. Whichever crowdfunding platform you choose , creating a video for it is one of the best things you can do. Kickstarter hosts thousands of startup crowdfunding campaigns every month, and it has helped over 117,000 startups get funding, facilitating contributions from ov
YoungUpstarts
OCTOBER 15, 2018
by Rachel Strella, founder of Strella Social Media. With social media a marketing staple for businesses in all industries and across all parts of the globe, it has become more competitively critical than ever for brands to get their acts together. You’ll find no shortage of online articles that offer social media tips, but many of them don’t cover the foundational necessities that are at the core of a successful social media brand presence.
Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic
Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in
ConversionXL
OCTOBER 18, 2018
When I last checked, there were 987,119 “thought leaders” on LinkedIn. Soon, there’ll be more than a million. How many of those do you trust? “False expertise” is misidentified competence: We perceive expertise where there is none or evaluate expertise based on irrelevant factors. False experts include legions of self-appointed “gurus” and “visionaries” who saturate social media with bad advice.
The Startup Magazine
OCTOBER 29, 2018
If you want to take your business to the next level, you should consider app development. Are you are a startup that needs to market your products and services ? Or, are you an established business that wants to secure your future? Either way, custom software development is an effective way to build brand awareness and give your business a competitive edge.
Start Up Roar brings together the best content for start up professionals from the widest variety of industry thought leaders.
Startup Professionals Musings
OCTOBER 6, 2018
Entrepreneurs who experience success with their first startup are often amazed to realize that the risks and fears of doing it right the second time go up, rather than down. Encores are tough, especially in the high-risk world of startups, yet every entrepreneur I know can’t wait to start over and do it again. Sometimes their haste or ego causes them to ignore basics, and they fall hard.
crowdSPRING Blog
OCTOBER 10, 2018
This is a comprehensive guide to Facebook Messenger Marketing using chatbots. We know that the idea of using a chatbot can be a little intimidating, especially for startups and small businesses. But the truth is that chatbots can improve marketing and make marketers’ lives easier. To create this guide, we partnered with Larry Kim, the CEO of MobileMonkey , a popular Facebook Messenger Marketing platform used by millions of users worldwide.
YoungUpstarts
OCTOBER 9, 2018
by Collins Brown, CEO & co-founder of MARKET Protocol. A lot of people think of their cryptocurrency wallet as merely a digitized version of a real wallet that is used for storing funds. However, it doesn’t actually store cryptocurrencies. Rather, it saves a pair of public and private keys that grant access to one’s digital belongings. In a nutshell, a public key is a string of alphanumeric characters that serves as an address that others can use to send you cryptocurrencies.
ConversionXL
OCTOBER 2, 2018
Neuromarketing assesses how our brain reacts to stimuli, not simply what we self-report in qualitative surveys. These are truths that our impulses write onto MRIs. Sometimes, as several studies below illustrate, those two systems—the conscious and subconscious—offer conflicting interpretations. Importantly, scientific knowledge is almost always built incrementally.
The Startup Magazine
OCTOBER 23, 2018
Startups often have a hard time finding their footing in the global marketplace. With so many established brands and enterprises all around us, covering a vast network of niche industries, how can a small startup compete? Studies have also illustrated a high failure rate of startups, with 90% of them failing to find a footing in the industry. A combination of risky ideas and a competitive marketplace often proves to be too much for small teams to endure, especially against the tech giants.
YFS Magazine
OCTOBER 23, 2018
Mobile is taking over but does that mean it will eliminate the need for web development? Certainly not! Here's why mobile apps will always be dependent.
Startup Professionals Musings
OCTOBER 26, 2018
New technology markets and paradigm shifts have traditionally been bad bets when seeking investors, since these were known to take decades to develop, and cost lots of money. For example, consider how many years it took for the market to move from radio to television, or fully accept personal computers on every desktop. The leading edge was too often the bleeding edge.
Hearpreneur
OCTOBER 10, 2018
The idea of exactly what your business is going to usually come first. Secondly, most often, is giving a title to your idea. What exactly is going to be the name of your business? Some people turn to their childhood for inspiration or a beloved family pet. It could be a made up word you dream of one night and feel it has the right ring to it. Even still there are some people who study foreign words for the perfect meaning behind their chosen business.
YoungUpstarts
OCTOBER 27, 2018
$9.15 Billion dollars. That’s how much money online shoppers are estimated to spend between Thanksgiving and Black Friday 2018. If you own an online business, Black Friday and Cyber Monday could shape up to be the most wonderful time of the year – cue the Andy Williams tune – if your ecommerce shop is prepared. As you have probably noticed, “If you build it, they will come,” simply isn’t true in business.
ConversionXL
OCTOBER 25, 2018
There’s a building. In a back room, a guy peels potatoes. Out front, two people sit at a table. By the door, a person answers a phone. Does that make the building a restaurant? No? Would it become one if the guy peeled potatoes and oranges? It’s an absurd standard. It’s also the same one we apply to demand generation. You have a website. You blog. Visitors request demos.
The Startup Magazine
OCTOBER 29, 2018
Sometimes you have the entrepreneurial spirit and skill, but you just don’t have a revolutionary business idea worth pursuing. If you are ready to launch a startup but lack direction or inspiration, you might consider one of the following concepts, which many accelerators, incubators and venture capitalists are eagerly awaiting. They have great growth potential.
crowdSPRING Blog
OCTOBER 25, 2018
Many business owners believe that a company’s brand identity is nothing more than that company’s name and logo. A brand is much more than the name and logo of a business. Your company’s brand is the sum total of the experience your customers and prospects have with your company. A good brand communicates what your company does and how it does it.
Startup Professionals Musings
OCTOBER 13, 2018
One of the things I’ve learned in working with aspiring entrepreneurs is that managing and leading a team is a scary venture into the unknown for many people, even if they have worked as a business professional for years. Having worked in my own career on both sides of the fence at various times, I recommend that everyone practice thinking like the boss in every role to prepare.
Startup Lessons Learned
OCTOBER 11, 2018
As we put the final touches on Lean Startup Conference 2018 , I wanted to take a moment to share more about some of the panels, workshops, and events. For the whole program, please take a look here. We’re looking forward to channeling the energy and excitement attendees bring with them, and to providing opportunities to learn about not just things that have been successful, but missteps and major obstacles that have been overcome--all part of the Lean Startup process.
YoungUpstarts
OCTOBER 5, 2018
The olden times have changed, and so it is essential for any businesses to adapt to the latest technological developments quickly. Android apps and iPhone apps are taking the world by storm, and many smart thinking entrepreneurs utilize these mobile apps to improve their business further. While you only expect big fish like YouTube and dominos to have a dedicated mobile app, it is becoming increasingly crucial for businesses of all sizes to own an app for their own.
ConversionXL
OCTOBER 22, 2018
Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. Some might stare blankly and ask what you mean. As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. We can prove that social media and SEO drive traffic and top-line conversions, but we still struggle to show the bottom-line impact of marketing.
The Startup Magazine
OCTOBER 29, 2018
Startup marketers are worried. They have no time for ‘the fun part’. Marketing planning organisation consumes more time than marketing planning itself. They lose time in Excel, causing them to lose control of all marketing management tasks. Source: Pexels. Create an overview. Although better alternatives exist, marketing professionals are often reluctant to abandon Excel.
Transformify
OCTOBER 2, 2018
Blockchain has received wide media coverage due to its astronomical growth in recent years. Other than being applied to cryptocurrency, blockchain technology can be applied in virtually every other kind of industry and business, and especially to startups. We’re going to delve into 5 blockchain resources that you’ll most likely need for your startup: Knowledge.
Startup Professionals Musings
OCTOBER 8, 2018
As a long-time advisor to entrepreneurs and business owners, I rarely find someone who doesn’t proclaim that the business world is changing rapidly, with new technology, new customer expectations, and new cultures. Yet, I’m still frustrated by the number of business owners that haven’t updated their business-as-usual practices. In my mind, these are killing their businesses.
VC Adventure
OCTOBER 24, 2018
This is the 3rd post in my “ Designing the Ideal Board Meeting ” series. I didn’t mention this in my prior post but thought of it as I started writing this section on how to put together a good board package. Companies often bias to wanting to hold their board meetings a few weeks after the end of each quarter. The rationale is that this allows the board to review quarterly results.
YoungUpstarts
OCTOBER 28, 2018
by Manish Dudharejia, President and Founder of E2M Solutions Inc. Being a small-to-medium sized online business is not easy. You often have to compete with national and international e-commerce organizations with better resources and more manpower. As the online retail sector grows, smaller entities must stay at the top of their game if they are going to remain relevant and competitive.
ConversionXL
OCTOBER 11, 2018
“How can a person be induced to do something he would rather not do?”. Researchers Jonathan L. Freedman and Scott C. Fraser asked that question more than half a century ago. In their era, it usually meant convincing someone to endure a pitch from a door-to-door salesman. In ours, it often means incentivizing web form fills—gently prodding others to part with personal information that, they fear, could spark a swift, relentless inbox invasion.
The Startup Magazine
OCTOBER 5, 2018
As part of The Startup Magazine founders interviews, we sat down with Lee Thompson and Radha Vyas, the co-founders of Flash Pack , a lifestyle travel company specialising in adventure trips for solo travelers in their 30’s – 40’s. . Flash Pack turned over its first £ 1 million in 2016/17 and grew to £4 million revenue in 2017/18. They are now well on track to make 8 figures before March 2019 – making Flash Pack one of the fastest growing startups in the UK. .
This is going to be BIG.
OCTOBER 15, 2018
Being a founder means showing confidence. It’s nearly impossible to fundraise, hire, or lead without it—but at the same time, founders don’t know everything. There are many things they’re going to be doing for the first time that are ridiculous to expect them to know how to do right off the bat. Just because you start a company doesn’t necessarily mean you’re automatically a good manager, a good recruiter, or good at PR.
Startup Professionals Musings
OCTOBER 15, 2018
The biggest challenge for every entrepreneur and every startup today is to get noticed and remembered in today’s information overload. The number of entrepreneurs worldwide is huge, starting an estimated 50 million new businesses per year, or 137,000 per day. Every one of these probably has a unique story, but in my years as a startup advisor I only remember hearing a few who capitalized on their story.
ReadWriteStart
OCTOBER 29, 2018
With multibillion-dollar tech companies and growth startups making headlines left and right, it’s natural to want to get a piece of the action. Ant Financial, for example, recently closed a ridiculous Series C funding round of $14 billion — one of the largest VC funding rounds in history. The China-based fintech company pushed its value to $150 billion with the latest […].
YoungUpstarts
OCTOBER 11, 2018
Consumers love online shopping for the convenience and simplicity. But when you’re an e-commerce entrepreneur, the experience is arduous and confusing. Running a successful e-commerce store means doing a boatload of things well. Depending on your business model and niche, some details may be more important than others. That’s why I’ve broken down seven best practices for any e-commerce store to leverage. . #1 Offer a Convenient Checkout Experience.
ConversionXL
OCTOBER 16, 2018
There’s a reason why people say “the first impression is the last impression.” Some 51% of customers never approach a business again after one bad experience. That puts pressure on every interaction—and every missed opportunity—with potential customers, recent purchasers, and long-time users. Web chat is often the first impression for customer service interactions.
The Startup Magazine
OCTOBER 18, 2018
Millennials are now the largest living generation in the history. These savvy consumers that are now in their ages 16 to 36 are determined to define the economy as we all know it. Law firms are quite alarmed about the changes happening and how to catch up and market to this often misunderstood population. Source: Pixabay. There are two things that are certain.
Duct Tape Marketing
OCTOBER 17, 2018
Focus on Existing Assets to Generate Better Marketing Results written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Louis Gudema. Podcast Transcript. My guest this week on the Duct Tape Marketing Podcast is Louis Gudema. He is the founder and president of Revenue & Associates and the author of the book Bullseye Marketing: How to Grow Your Business Faster.
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