ReadWriteStart
SEPTEMBER 3, 2019
Can business run only on cold emails? Who reads emails these days? I know these questions must be popping up in your head. But let me tell you, cold emails can still help you in generating new leads for your business if done in the right way. Use the six steps to grow your small business with cold emails. Many businesses still are using cold emails to drive sales.
The Startup Magazine
SEPTEMBER 10, 2019
Hiring a reputation management agency is a major step in growing your business. First of all, it means that you actually have the funds to outsource your reputation management tasks. Secondly, it means that you are developing some semblance of an online reputation for your brand. Hopefully, consumers are saying only positive things about your company, but one can only dream. .
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Our Own Start-up
SEPTEMBER 5, 2019
Financial planning is a key cog in a company.
YoungUpstarts
SEPTEMBER 12, 2019
by Nicole Lapin, author of “ Becoming Super Woman: A Simple 12-Step Plan to Go from Burnout to Balance “ I thought I was Superwoman. I’d wrapped up shooting for the second season of my TV show and had just finished touring the country promoting my second book. I was a badass New York Times bestselling author who preached badassery to other women.
Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic
Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in
View from Seed
SEPTEMBER 5, 2019
*This post is part of our “pitch deck” series where we dissect the seed stage pitch deck and discuss the ideal flow for a pitch. You can read the rest of the posts in the series by clicking here *. Of all of the slides in a pitch deck for VCs, the team slide should be the most straightforward. However, we’ve found that it’s frequently the most over-engineered, and often filled with extraneous information.
Duct Tape Marketing
SEPTEMBER 3, 2019
How to Do Keyword Research for Content that Generates Leads written by John Jantsch read more at Duct Tape Marketing. I’ve written about the importance of keyword research before. It’s the critical first step in developing your SEO strategy , and making sure that your business ranks well in organic results on the major search engines. But the way that you undertake keyword research for your homepage will be different from how you settle on the right search terms for your content like
Start Up Roar brings together the best content for start up professionals from the widest variety of industry thought leaders.
Steve Blank
SEPTEMBER 17, 2019
This article previously appeared in the Harvard Business Review. AgileFall is an ironic term for program management where you try to be agile and lean, but you keep using waterfall development techniques. It often produces a result that’s like combining a floor wax and dessert topping. I just sat through my a project management meeting where I saw AgileFall happen first-hand.
ConversionXL
SEPTEMBER 10, 2019
I love running growth teams. It’s everything I could want from a job. It directly impacts the company, is fairly autonomous, works great with a few high-caliber folks, and involves a ton of A/B tests. I’ve spent years running these teams—but I don’t know if I’ll ever build one again. I doubt that I’ll even have a growth team at any company I’m managing in the future.
YoungUpstarts
SEPTEMBER 24, 2019
by Chen Amit, co-founder and CEO of Tipalti. The accounts payable process is often the biggest thorn in a small business’s side. And accounts payable processing is poised to become even more significant and complex over the next three years, according to the Institute of Finance & Managemen’s research. To start, the use of electronic invoices is set to explode, completely eliminating paper invoicing.
View from Seed
SEPTEMBER 18, 2019
*This post is part of our “pitch deck” series where we dissect the seed stage pitch deck and discuss the ideal flow for a pitch. You can read the rest of the posts in the series by clicking here *. So you’ve covered the “who”, “what”, “why”, & “when”. Now it’s time to discuss the “where”. As a seed-stage company, it is understandable to have a nascent (or non-existent) product and a barebone team relative to the great ambition of the company.
The Startup Magazine
SEPTEMBER 25, 2019
Starting your own business is not nearly as intimidating as some people may believe it to be. After all, about 97 percent of Australian startups have less than 19 employees (some have as few as 3 or 4). These teams aren’t hard to run efficiently and the organization itself isn’t hard to manage. However, even with this on your side, there are so many enterprises that fail every single year.
Startup Professionals Musings
SEPTEMBER 14, 2019
In my years of mentoring entrepreneurs, a problem I have seen too often is low self-esteem, and over-compensating through arrogance and ego. These entrepreneurs find it hard to respect customers or team members, and their ventures usually fail. As a team member, low self-esteem leads to low confidence, poor productivity, and no job satisfaction. Fortunately, both can be fixed.
Hearpreneur
SEPTEMBER 13, 2019
The idea of exactly what your business is going to usually come first. Secondly, most often, is giving a title to your idea. What exactly is going to be the name of your business? Some people turn to their childhood for inspiration or a beloved family pet. It could be a made up word you dream of one night and feel it has the right ring to it. Even still there are some people who study foreign words for the perfect meaning behind their chosen business.
ConversionXL
SEPTEMBER 4, 2019
Often, marketing creativity encounters technical limitations. A web page can load only so fast. UX is constrained by browsers. Cutting-edge solutions are accessible only to those with large budgets. Native applications resolve some of these issues but bring their own baggage—development costs, platform irregularities, download requirements, update needs, and issues with search indexability.
YoungUpstarts
SEPTEMBER 13, 2019
Rebranding a business is a marketing strategy wherein a new name, design, concept, term, symbol, and combination of these elements are created for a brand. The aim is to develop a differentiated and new identity in the minds of consumers, competitors, investors, and other stakeholders. If the execution of business rebranding is done poorly, you might end up suffering extreme consequences.
View from Seed
SEPTEMBER 9, 2019
*This post is part of our “pitch deck” series where we dissect the seed stage pitch deck and discuss the ideal flow for a pitch. You can read the rest of the posts in the series by clicking here *. After you’ve covered the team and have established some credibility around your company, it’s time to talk about the “what”. What does your company actually do?
The Startup Magazine
SEPTEMBER 20, 2019
No one has ever said it’s easy to start a business. Many people try but even more fail. Startup companies often face numerous obstacles that stand in the way of their desired level of success—from lack of planning to inability to scale up or poor management to neglecting marketing. Among these obstacles exists the idea of product viability and adaptability.
Startup Professionals Musings
SEPTEMBER 8, 2019
Angel investors and venture capitalists don’t make equity investments in nonprofit good causes. The simple reason is that it’s impossible to make money for investors when the goal of the company is to not make money. Yet as an active angel investor, I still get this question on a regular basis, so I’ll try to outline the considerations in common-sense terms.
ReadWriteStart
SEPTEMBER 18, 2019
Forever gone is the era when workers assembled each day at the office. Today, they’re just as likely to be working from home or spread across the globe. Collaboration has always been important among teams. But with team members no longer literally sitting side by side, collaboration tools are vital to preventing ineffective silos. Business leaders are increasingly aware of the value of modern collaboration tools in ensuring teams stay connected.
ConversionXL
SEPTEMBER 5, 2019
Customer personas are often talked about in marketing and product design, but they’re almost never done well. [This post contains video, click to play]. There are certainly companies doing them well, but not a lot of detail goes into instruction, and the blog posts out there on how to build personas are generally pretty bad. I recently created robust user personas for CXL Institute (on inspiration from a course in our CRO certification program taught by Stefania Mereu and Eric Taylor ), an
YoungUpstarts
SEPTEMBER 6, 2019
by Kelly Bosetti , CEO and founder of CEA Marketing . Small businesses offer the sort of personalized care and customer service that corporate giants can never match. While they have stayed alive for centuries by catering to the needs of their clientele, those businesses are struggling to remain relevant to modern buyers. When you’re running a legacy business — or any company, for that matter — it’s incredibly important to keep pace with consumer trends.
Mike Michalowicz
SEPTEMBER 18, 2019
Bold titles are compelling. Maybe you have a business podcast or you’re writing a business blog, book or a keynote speech. One of the first steps in building a profitable business is to attract your audience. To do that, you need to create bold, eye catching titles. A bold title that speaks to people is one of the most powerful keys to attract and increase customers.
The Startup Magazine
SEPTEMBER 12, 2019
Imagine this – you are cruising down the Interstate-5. You see another car pull up by your side. The car looks strange, with a claw-like fixture on top. As it passes by your car, you see it has no driver! The passengers are looking down at something and the car moves ahead. Congrats, you just saw your first self-driving car, a truly autonomous vehicle!
Startup Professionals Musings
SEPTEMBER 11, 2019
In my experience as an advisor to entrepreneurs, business startup founders most often point to a shortage of funds as the primary cause of their startup failure. Yet I often see evidence that points right back at the founder or business owner, attempting to maintain excessive power and influence over of the effort, leading to a wide range of problems and a dysfunctional team.
View from Seed
SEPTEMBER 26, 2019
Student loan is a generational crisis – there are 45 million borrowers in the U.S. on the hook for $1.6 trillion in student loan debt, tripled in the last 10 years. When we think about money in the context of everyday living for the next generation of consumers, it’s impossible to ignore the weight of the student loan burden. . Unlike many other aspects of personal finance, student loan is incredibly complex.
ConversionXL
SEPTEMBER 18, 2019
Historically, CRO has taken a backseat to SEO, PPC, and other forms of digital marketing. But it’s on the rise— 60.8% of businesses are making CRO a priority. As more companies think about starting or expanding CRO programs, the “agency or in-house?” question is also earning more attention. Hiring an agency can make sense for companies that don’t have the time or resources to build an in-house team.
YoungUpstarts
SEPTEMBER 13, 2019
Why should you be looking for the best cross-browser testing tool? If you own a website, then a cross-browser testing tool is very important for you. Cross-browser testing is a technique used in evaluating the functionality of your web application on different browsers before you add changes in production. For a website where the users belong to a specific group and use the same browser, you can test the changes manually.
Steve Blank
SEPTEMBER 24, 2019
In 2016 Pete Newell, Alexander Osterwalder and I developed the Mission Model Canvas for our Hacking for Defense Class. We’ve now created a series of videos that explain how this variant of the Business Model Canvas works – 11 videos totaling 17 minutes. Thanks to BMNT and the National Security Innovation Network for support of this project. — When Pete Newell, Joe Felter and I built the Hacking for Defense class we modeled the syllabus after my earlier Lean LaunchPad and NSF I
deal architect
SEPTEMBER 18, 2019
I have been watching bits and pieces of OOW from afar. Some observations Larry, can I please have some of the anti-aging stuff you are on? Damn you look good Marc Benioff and Aneel Bhusri, I know you are good.
Startup Professionals Musings
SEPTEMBER 9, 2019
Large corporations and conglomerates, the engines of growth and vitality in the twentieth century, have lost their edge and their image. They have proven themselves unable to innovate, and they have lost more jobs than they create. My friends who “grew up” with lifetime careers in General Motors, Exxon Mobil, or even IBM, are now often too embarrassed to even mention it.
View from Seed
SEPTEMBER 23, 2019
*This post is part of our “pitch deck” series where we dissect the seed stage pitch deck and discuss the ideal flow for a pitch. You can read the rest of the posts in the series by clicking here *. Here we are, at (one of) the final slides. The reason that you’re crafting the pitch deck, after all, is to raise funds. The closing slide of a pitch deck’s main section should be explicit about the ask.
This is going to be BIG.
SEPTEMBER 6, 2019
I got asked by a reporter yesterday what I thought about WeWork’s IPO situation and I’ll summarize what I said here: First off, let’s pull back for a moment and acknowledge that WeWork has built a huge company that generates a ton of value for its members. Real estate was previously a huge headache for small businesses before WeWork made co-working mainstream.
YoungUpstarts
SEPTEMBER 3, 2019
There are dozens of channels on which you can promote your eCommerce website, but few compare to the performance of social media. Statistics show three in four consumers use social media during their purchasing journey. Some consumers search for product reviews on social media before making a purchase, whereas others search for how-to videos on You Tube or other product information.
The Startup Magazine
SEPTEMBER 10, 2019
So you’ve started a business: you’ve made a great product, achieved product-market fit and have an extraordinary road map laid out. But to build a scalable business you need more than just product-market fit. There’s more to your business’s success than how great your product is. How your company works operationally, and the financial concepts that help you measure performance, greatly impact the ultimate success of your business.
deal architect
SEPTEMBER 23, 2019
In my four decades of global travel, I have always hesitated about the correct occupation to list on a landing card or tell a passport officer (apparently I am not the only one who agonizes about that answer).
Startup Professionals Musings
SEPTEMBER 30, 2019
Outside of dreams, there is no real business opportunity without risk. Serious entrepreneurs know that, but too many “wannabes” still fall for that elusive get-rich-quick scheme with no risk. As an active angel investor, I still hear entrepreneurs asserting large opportunities with minimal risk and no competition. My conclusion either way is that they have no market, or haven’t looked.
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