July, 2008

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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). It is perhaps one of the last few complex nuts left to crack. Why? Because it is hard. Not impossible. Just hard. And for now it is equal parts quantitative, qualitative and faith. This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. 2 ] Outline why online to offline tracking is a difficult exercise, atleast for now. 3 ] Provide you

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NY Tech Meetup 070108

Eric Friedman

I went to the July 1st NY Tech Meetup last week and got a chance to see some interesting new companies present. They are each linked below with a brief description: Transclick.net. Translate instant messages instantly. Translate jargon and acronyms too. Iyear.us. Independence year – 21st century town hall meetings. Pluribo.com. Opinion summary engine – currently working on Amazon.

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What do I see in venture through 2010???

BeyondVC

The Jordan Edmiston Group recently asked me and a few other VCs a few pointed questions about the future for circulation in their July Client Briefing. As an aside, I worked with JEGI two years ago and they did a fantastic job helping us sell Moreover Technologies to Verisign. They understand the media and online world, are well connected, and work diligently to get the job done.

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Technology Impact - Performance Spread

SoCal CTO

Fascinating article by Andrew McAfee - Technology Beats a Full House - discusses how variation in performance spread decreases over time as systems become optimized. He shows that the spreads in IT heavy industries has greater variation over the past decade. winners were increasingly separated from losers.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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ProfessorVC: Where did Summer Go?

Professor VC

ProfessorVC. The last blogger in Silicon Valley. Thursday, July 31, 2008. Where did Summer Go? Its been a while since my last blog post.It happens every year, but the speed at which summer travels relative to the rest of the year catches me by surprise. I enjoy the 90 day respite from teaching that runs from late May through late August. It still feels early in the summer, but I realized that my first class of the semester is only a few weeks away and my department deadline for the syllabus is t

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“Fat, Dumb, and Happy”– Intel CEO Craig Barrett Comments on American Competitiveness at Risk at Aspen Ideas Festival

Pascal's View

KPCB’s John Doerr interviewed Intel’s Craig Barrett at the Aspen Ideas Festival on the impact of technology on our society and dives into the topic of the sustainability of American competitiveness in innovation. This topic is front and center for the American venture capital industry, as the National Venture Capital Association (NVCA) declared yesterday that a U.S. capital markets crisis exists for the start-up community.

More Trending

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A Primer On Web Analytics Visitor Tracking Cookies

Occam's Razor

If you are using a modern web analytics tool (tag based or log based) it is quite likely that it is using cookies for tracking purposes. In my conversations it is embarrassingly common to find a lot of FUD and confusion and lack of understanding (or appreciation of!) cookies and the role that they play in any analytics done on the web. Hence my attempt at this simple easy to understand primer.

Analytics 111
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Tribes: We Need You to Lead Us – Tribe Community

Eric Friedman

Seth Godin is inviting potential readers of his new book Tribes: We Need You to Lead Us to join a private invite only social network. If you pre-buy the book and send in a copy of your receipt to an address listed at his original post about the Triiibes community you will might gain entry. From Seth’s post: Members get a password and the privilege of meeting each other, posting thoughts, connecting to big ideas or projects and more.

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Data wars heating up – Microsoft buys DATAllegro

BeyondVC

As I have written in previous posts, what you do with data will be one of the next battlegrounds on the web. Knowing that they had some limitations with SQL Server, Microsoft announced its acquisition of DATAllegro (full disclosure: my fund is an investor in competitor Greenplum ) to enter the data warehousing market. Enterprise volumes across the board are ramping up quickly and this clearly gives Microsoft an opportunity to capture that market.

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The Lessons of Experience - Startups and angels: Along the way to.

Tim Keane

'Startups and angels: Along the way to success. By Tim Keane, Angel Investor, Golden Angels Investors, LLC. Home. Archives. Profile. Subscribe. « Raising More Than You Need | Main. | The Whitehorse Daily Star - good advice for entrepreneurs » July 16, 2008. The Lessons of Experience. Here are nine simple thoughts about entrepreneurial ventures that apply to most startups.

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BAILOUT what?

abovethecrowd.com

I wish someone could help me understand why Fannie Mae and Freddie Mac stock prices are not hovering near zero. Is our governement really going to bail out equity investors in a failed business enterpriose? I totally get keeeping America afloat, but it is critical that failed businesses FAIL. They must FAIL. You can’t provide [.

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Has the tide turned for YouTube/Google? (ComScore says so but doesn’t scream it) The next phase of online video

Genuine VC

Over the past year, I’ve kept my eye on ComScore’s monthly press releases of the Video Metrix service which outlines the market share of online videos. It’s been amazing to see Google (98% of its video traffic comprised of YouTube) steadily increase its market share for six months straight (see chart below where I aggregated the info from a few months of ComScore press releases).

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10 useful Facebook apps

Hacking Startups

'Most Facebook apps are giggly. But serious apps exist even today when they cannot spread. A comment on my earlier post 75% of Facebook users are giggly and poke; 25% are serious and import bookmarks asks if there are, indeed, any serious Facebook apps. Here are some of the serious apps that I have installed: Analytic Polls — opinion comparison/sharing.

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Interview: Randy Peterson – SES 2008 San Jose Q&A

Eric Friedman

I had the chance to interview Randy Peterson of P&G for his upcoming participation in Search Engine Strategies 2008: San Jose where he will be speaking on the Keynote Roundtable: “Why Does Search Get the Credit for Everything?” panel. What is your background and what do you do for P&G? I have worked for the last 8 years on various Interactive Marketing Roles at P&G, not only in the US but also in Japan and other Asian locations.

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Remembering Keith Benjamin

Pascal's View

Keith Benjamin, who has been one of my business partners for more than six years and a friend since we first worked together on an IPO in 1993, died on July 29th. He was a kind and loving person who adored his family, loved his work and was passionate about everything he did. We will miss him very much. I grieve for Keith’s family and mourn his passing.

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Under the Hood- Apple iPhone 3G Chipsets

Jason Ball

If chipsets are your thing, then feast your eyes on the latest iPhone teardown: It’s interesting that Apple have chosen to go with so many components – making the iPhone larger than it could have been if they had used integrated, monolithic die. It’s interesting to see Infineon seem to be taking over the board though… “…Infineon won big.

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Leave your ego at the door

VC Adventure

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More Things I Like Lately

aweissman.com

skip to main | skip to sidebar. aweissman.com. Maximizing the serendipity around you. Jul 20, 2008. More Things I Like Lately. 14 tracks - great design and concept - online music sales grouped around concepts of 14 TiltViewer Twitter search for " WTF is up with " (via mediaeater ) Twitter acquiring Summize Poketo Zemanta Trendrr conversational search.

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10 useful Facebook apps

Hacking Startups

Most Facebook apps are giggly. But serious apps exist even today when they cannot spread. A comment on my earlier post 75% of Facebook users are giggly and poke; 25% are serious and import bookmarks asks if there are, indeed, any serious Facebook apps. Here are some of the serious apps that I have installed: Analytic Polls — opinion comparison/sharing.

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Links Roundup 07/19/08

Eric Friedman

I have not done a marketing and technology links roundup in awhile and I have a number of items to post and no time to write about all of them. So here are a few things that came across my radar this week that I thought I would share: TwelveBooks Twelve books per year. One per month. What long tail? Be Kanye West campaign I saw an ad for this in the back of New York Magazine, but I have to agree with Mike, Absolut follows up one of the most iconic campaigns of all time – with this?

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Wind Power and Natural Gas– Some Thoughts on the Pickens Energy Plan

Pascal's View

Boone Pickens made his fortune on oil and has been a bull on natural gas since before I invested in the Mesa takeover attempt of Texaco in 1988. Now he is a bull on wind power and believes that the combination of wind farms and transitioning the nation’s autos from oil to natural gas powered vehicles will deliver the knockout blow to the oil monopoly.

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All things mobile @ Mobile 2.0 Europe

Jason Ball

Who knew, my old alma mater, ESADE, has gotten hip and is hosting this year’s Mobile 2.0 Europe conference. If you haven’t looked at who’s attending, here’s a comprehensive list.

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Leave your ego at the door | Seth Levine

VC Adventure

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Things I Like Lately

aweissman.com

skip to main | skip to sidebar. aweissman.com. Maximizing the serendipity around you. Jul 8, 2008. Things I Like Lately. Tipjoy AdNectar Seedcamp Bit. ly Tinydb (and Quickerly built on top of it) Structuring unstructured data. Tags: things. at 11:38 AM. Things I Like Lately. Tipjoy AdNectar Seedcamp Bit. ly Tinydb (and Quickerly built on top of it) Structuring unstructured data. blog comments powered by Disqus.

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"Gap, Victoria’s Secret and J. C. Penney are experiencing double-digit sales growth at their shopping."

Hacking Startups

'“Gap, Victoria’s Secret and J. C. Penney are experiencing double-digit sales growth at their shopping Web sites” - To Save Gas, Shoppers Stay Home and Click - NYTimes.com.

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Thanks for the birthday wishes Facebook!

Eric Friedman

Yesterday was my birthday and I would just like to thank Facebook for reminding all of my friends who IM’d, wrote on my wall , emailed , sent someecards , snail mailed , sent hallmark ecards , tweeted , and sms’d me a happy birthday note. This is of course a little tongue in cheek – but the reality is that web services enable people a frictionless way to wish someone a happy birthday now more than ever.

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Aspen Ideas Festival: Peter Hirshberg Interviews Jim Steyer About How Children Must Learn Responsible Digital Citizenship on the Web

Pascal's View

Technorati’s Chairman, Peter Hirshberg , is on the move at the Aspen Ideas Festival– his video blog provides an excellent forum for impromptu commentary from influential thought leaders in various fields who are attending the conference (link below). Globally, children are developing differently as a result of the pervasive influence of the Internet in their social relations.

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Momofuku Ko – Worth it

Eric Friedman

I was lucky enough to get to go to Momofuku Ko this evening for my birthday invited by Jessica. I have written about Momofuku Ko before and how their unique reservation system and scarce offering has been a huge help to them and demand to go to this restaurant. For those not interested in this subject…some breaking Momofuku Ko news at the bottom of this post.

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Zoomii.com – Ultimate Amazon.com Mashup

Eric Friedman

I just checked out Zoomii.com which is an online bookstore that lets your browse bookshelves filled with books from Amazon.com by section as if you were in a bookstore. I have found that the main benefit to this method is that you can easily see books similar to the one you are browsing for and others nearby. Amazon has this feature in its “recommended” section, but somehow browsing in a natural bookshelf manner seems more appropriate.

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TinyURL now has ability for a custom alias – new TLD?

Eric Friedman

TinyURL is a service that allows you to change a website that contains a long string of characters down into a bite sized link that can be shared via email or Twitter without worrying about character count, or the link being broken by poor formatting in an email client. I read news recently from Louis Gray that TinyURL now has custom aliases for making your shortened domain names.

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Ask.com outsources maps to Microsoft Virtual Earth

Eric Friedman

Ask.com will now have outsourced maps using the Microsoft Virtual Earth Maps. I see this as an interested move for Ask because of how widespread mapping has become as a play for Google, Microsoft, and even Yahoo. Map integration has led to some interesting and innovative business development deals for each company. We will see what happens with Ask.com throughout the rest of 2008.

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"Gap, Victoria’s Secret and J. C. Penney are experiencing double-digit sales growth at their shopping."

Hacking Startups

“Gap, Victoria’s Secret and J. C. Penney are experiencing double-digit sales growth at their shopping Web sites” - To Save Gas, Shoppers Stay Home and Click - NYTimes.com.

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"[Osama bin Laden] said at one point that he wants oil to be $144 a barrel"

Hacking Startups

'“[Osama bin Laden] said at one point that he wants oil to be $144 a barrel” - Fears, Again, of Oil Supplies at Risk - New York Times, October 14, 2001.

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"[Osama bin Laden] said at one point that he wants oil to be $144 a barrel"

Hacking Startups

“[Osama bin Laden] said at one point that he wants oil to be $144 a barrel” - Fears, Again, of Oil Supplies at Risk - New York Times, October 14, 2001.

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Irshad Manji from the Aspen Ideas Festival on Ijtihad and Interfaith Marriage in Islam

Pascal's View

Irshad Manji comments on the positive power of Ijtihad, the ancient tradition of critical thinking in Islam, and the importance of contemporary Muslim imams in justifying Muslim interfaith marriage.

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Re-Defining the Public Interest in the Media Torrent of the Internet

Pascal's View

Media and Our Conflicting Values: Day 3. On our last day of this Socrates Seminar , we jumped squarely into the discussion of the Internet that we all wanted to have since Day 1. First, we acknowledged the disruptive transformation of the media away from its historical one-to-many controlled distribution model, which was largely restricted to professionally produced print, radio, and linear video broadcasting content.