Spinning your wheels – the new reality in enterpise sales
BeyondVC
NOVEMBER 10, 2005
I was in a board meeting yesterday reviewing the sales pipeline for a portfolio company walking through the wins and losses. As I wrote in an earlier post , it is extremely important (to the extent you can), to get good data on your losses. Many times you learn more from your losses than from your wins. We like to know who we lost to and why. We keep a running tab of these losses so we can figure out some key trends, how our competitors are selling against us, and determine what sales tactics we
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