Excellent Analytics Tip #13: Measure Macro AND Micro Conversions.
Occam's Razor
MARCH 26, 2008
We love our conversion rates. :) Really really. Part of me is glad because my book and the Trinity strategy and the Web Analytics 2.0 mindset all stress the importance of measuring Outcomes. No Outcomes = No Happiness. But I have come to realize that we are not being the best we can be by focusing on just the overall website conversion rate. We are leaving money on the table.
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