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I was having coffee with the CEO of a new startup, listening to her puzzle through how to communicate to potential customers. She was an academic on leave from Stanford now selling SAAS software to large companies, but was being inundated with marketing communications advice. “My engineers say our website is old school, and we need to be on Facebook, Twitter and Instagram, my VP of Sales says we’re wasting our marketing dollars not targeting the right people and my board keeps giving me their op
Just over a year ago I wrote about how MakeSpace had raised $17.5 million in capital to build out its operations in 4 cities: New York City , Los Angeles , Chicago and Washington D.C. I pointed out that the storage market in the US alone is ~$30 billion / year and there is no dominant provider — the largest player has < 10% market share. If you have a storage need in one of these cities please consider checking out MakeSpace.
by Ross Kimbarovsky, founder of crowdSPRING. Many people confuse leadership and management. They are not the same. As you build and lead your teams, how can you ensure that you don’t suck as a leader? During my career, I’ve worked with a few remarkable leaders and managers. I’ve also worked with many who were average or even worse, mostly ineffective.
Everyone in the business world has heard of the old bestseller by Geoffrey A. Moore titled “ Crossing the Chasm ,” but most entrepreneurs have no idea how it relates to them. In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Most investors and startup professionals expand this concept of focus to apply to key issues of every aspect of strategic and tactical planning in a startup.
Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic
Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in
Share Each business has a story. No matter if the business is a Goliath like Wal-Mart, or a local business owned by a couple or family, the business has roots in an idea. For each business owner, the story of their journey can range from monetary needs or the passion for a unique project. Each story is different though the reasons may be the same. No matter the tale, the background behind each and every business is what fuels each and brand.
Starting out, it was just you, four walls, and maybe a cash register. Strategic goals were the least of your concerns. On opening day , you were already in the hole a few thousand, maybe a lot more. Money needed to pour in, quickly, or you would be belly up in a matter of a few months. But that didn’t happen. Somehow, you made it through and started seeing a return on your investment.
When you run a startup you’re always on borrowed time. You have cash in the bank, a monthly burn rate and a “cash out” date that few in the company truly comprehend. I’ve never met a founder who wasn’t acutely aware of his or her ticking time bomb and the sense that failure and humiliation is a real possibility. It’s why so few can really start a business from scratch.
The idea of starting your own business can be tempting. As soon as the idea pops into your head, you’re likely to fantasize about the freedom. It’s easy to imagine: You’ll be able to make your own decisions. You’ll only do work that you want. And you’ll only work with people who are easy to get along with. However, here are 5 challenges you may never have thought you might have to face: 1.
Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision.
Technology has become so disruptive in the business world that sometimes its exact purpose can be forgotten. . From marketing to product development, to new software tools and communications, the list is almost endless as to the digital transformations taking place. While disruption can be scary at first, it is absolutely necessary for any entrepreneurial aspiration. .
My team and I launched crowdSPRING in early 2008. For the following eight years, despite seeing great growth in our business, we made a mistake many entrepreneurs make: we operated the business as though the competitive, technological, and economic landscape was the same as when we started. We were wrong. Markets and businesses always evolve. Xerox, Polaroid, Blockbuster, and other market leaders lost to smaller, more agile competitors because the market leaders assumed that they would dominate
Do your landing pages convert? Many business owners and digital marketers drive potential customers away due to poorly designed websites and landing pages.
How you decide to invest in marketing channels can make or break your business. That sounds like an obvious statement, but not a lot of people think about it critically. Rather, marketers get trapped in the fervent anxiety of needing to be everywhere at once. This is both ineffective and stressful. It doesn’t help that there’s a new blog post out every day about how you’re missing out on [X] and this company is killing it by doing [Y].
A recent report from by the CMI and Oxford Strategic Consulting highlighted how attitudes to online learning have started to shift in the workforce. Many employees now believe that companies choose online learning methods as a way of cutting costs rather than as a smarter alternative to traditional classroom learning. Gil Mulders, the head of learning at InterContinental Hotels Group, was speaking last month at the 2017 HR Tech World Conference in London , where he touched on the difficulty of f
When you are growing a business, it’s hard to find time to focus on anything but the crises of today. Yet if you don’t spend some resources preparing for the changes in the marketplace we already know about, there may be no tomorrow for your business. In my years of mentoring and advising business leaders, I find that real planning for the future always gets the short shrift.
The 2017 applications for the Colorado Global EIR are now open through April 15, 2017. The Colorado Global EIR program is a way for experienced international entrepreneurs to receive an H-1B visa, allowing them to work in Boulder. They must commit to working 20 hours per week at CU Boulder (supporting cross-campus entrepreneurial activities), and of course, will be paid for doing so.
If you’ve never recruited for a remote team, you’re probably wondering if the recruitment process looks different than the traditional hiring process. The answer? Yes, it does. However, this shouldn’t worry you. All you have to know is where to look, how to leverage LinkedIn for your recruitment process , and how to communicate with remote workers. This guide will give you three quick tips to get you started on the right track.
Creating greater job satisfaction is so important and can really help your workers to be the best they can be. Here are some good tips to do so. Create An Environment Of Trust At All Levels Of Your Organization. Senior management has to establish trust with all other employees. People have to trust their leaders. Employees in authority positions should earn this trust by demonstrating credibility, honesty and integrity in all their actions.
As technology continues to make data-driven marketing easier to implement and control, one thing remains constant: it’s all about the effectiveness of your team. As Paul Rouke says, we need to prioritize human intelligence in the face of increasingly sophisticated artificial intelligence, and building a high performing team is the most impactful thing you can do when it comes to growth.
by David Midgley, Head of Operations at Total Processing. With more and more businesses embracing the efficiency and accessibility of on-the-go technology and online transactions now being processed quicker than ever, it’s no surprise that these new technologies are also attracting potential security threats. These security threats can often be blown out of proportion though, whether it’s via word of mouth, social media or marketing stunts, and which can add unnecessary concern for both business
I know entrepreneurs who have suffered from premature execution often associated with the ready-fire-aim quick-to-market approach. Yet I believe that many more have benefited from this approach, especially in early startup stages. If your product is highly innovative, and speed to market is critical, you won’t get it right the first time anyway, no matter how cautiously you plan.
Why Small Businesses Have the Social Media Marketing Advantage written by Guest Post read more at Duct Tape Marketing. As a small business owner, you’re constantly looking for new ways to get your company’s brand on the radar of potential customers. If you don’t already, using social media in business is a great way to engage with current customers as well as attract new ones.
What many small business owners don’t know about using Twitter is how they can take the conversations already happening on the social media platform to get more customers in the door. With more and more users signing up on Twitter each day, including an increasing number of users who are 50 years old and up , Twitter is a powerful platform for getting your business in front of a large audience with varied age ranges and interests.
We’ve all laughed at detailed renderings of constellations overlaying a paltry set of stars that are in fact quasi-random. Like Fornax, which is just three stars: But which humans have no trouble rendering as an intricate sequence of machinery: It would be funny, if this natural compulsion didn’t also cause us to make bad decisions, all the time.
The initial phase of establishing an optimization practice at any organization is an exciting time. Big wins often accompany putting companies and careers on an upward trajectory. But it can also be a real challenge knowing where to start and how to lay a solid foundation with the potential to transform the business. How you structure your team might be the most important part of this.
by Payman Taei, founder of Visme. They say that you can only ever make one first impression, so you’d better work hard to make it a good one. That, in essence, is what the startup pitch deck is all about. It’s less an informational document and more a mission statement – an interactive presentation that you use to show investors what you want to do, why you want to do it, what the results are going to be and, most importantly, why they should care in the first place.
The modern world is filled with constant distractions. Only those with maniacal focus on results and a willingness not to engage in every activity achieve extraordinary results. As executives we’re all seemingly accessible at any moment to anybody via email, Twitter, Facebook, LinkedIn or Text. We are over-intro’d and at the same time under-resourced in terms of staff to handle the barrage of in-bound requests.
As a mentor for aspiring and early-stage entrepreneurs, I talk to a fair number who may have a great vision and a strong engineering background, but have a negative interest in the role of public speaking in business. In fact, they often claim to be part of the survey group that fears public speaking more than death, but I’m not sure how anyone could validate that survey.
When you own a business, you are in charge of hiring employees. Top-notch employees can help you streamline business processes, add innovative ideas, and grow your business. Before you start worrying about a candidate sourcing strategy or hiring your first employee, you need to have a little understanding of payroll. Most business owners are experts in their industry, not payroll.
Asked Josh Greenbaum, speaking for a group of analysts Microsoft briefed during CRM Evolution on Monday about updates to its Dynamics 365. What used to be a HR recruiters playground in LinkedIn a few years ago is becoming a salesperson’s.
Run an agency? Offer conversion optimization services? Then you know it can be hard. I’ve been running an optimization agency for 6 years now. Here are my top lessons I’ve learned along the way. 1. Build a name, build an audience. It’s so much easier to run an agency business if you have a personal brand name and an audience. Think about it: you’re in the business of expertise.
Logistics is the business of transporting goods from one area to another. It’s become particularly popular for business owners to outsource their logistics needs to other companies and there’s a clear reason for this. Logistics can be expensive. It can cost thousands to move heavy equipment from one area to another. Sometimes it’s cheaper for companies to hire a company to complete the service, cutting the cost as well as the responsibility.
TL;DR: We’re launching a newsletter highlighting the best content from the NYC tech community. Fill out the form below to get Gotham Voices in your inbox each week, and read on to learn why we’re excited to launch this today. Subscribe to Gotham Voices. * indicates required. First Name. Last Name. Email Address *. As a seed-focused venture firm with offices in New York and Boston, we believe there’s a responsibility for us to not just be participants in the local entrepreneurial comm
Every business needs repeatable processes to grow and thrive, but modern business processes need the right people to make them efficient and productive. In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences. The right people make productive processes, not the other way around.
Starting a business from scratch isn’t easy under any circumstances. But for members of the millennial generation, many of whom still sit atop a mountain of student loan debt, it can seem virtually impossible. Student debt has risen dramatically in recent years to become the largest single debt source among those under 40. In fact, the average class of 2016 graduate will be saddled with $37,172 in student loan debt —enough to crush the entrepreneurial spirit of any would-be business owner.
In his annual letter to shareholders, Amazon CEO Jeff Bezos writes “I’ve been reminding people that it’s Day 1 for a couple of decades.” “Day 2 is stasis. Followed by irrelevance. Followed by excruciating, painful decline. Followed by death….To be.
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