February, 2018

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7 Strategies For Anticipating Future Customer Trends

Startup Professionals Musings

The market is changing so fast these days, and if you are not planning a solution today for tomorrow’s customers, you may be setting yourself up for failure and don’t even realize it. There are always new competitors who are planning their arrival tomorrow. As an angel investor, I routinely toss business plans that focus too much on today, and don’t talk about tomorrow.

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Getting Small Business Loans Right – The Future Needs To Resemble The Past

YoungUpstarts

by Rob Frohwein, CEO of Kabbage. Let’s be honest, most small businesses’ capital needs aren’t being met by today’s lenders. In fact, the bulk of commercial lenders don’t serve small businesses at all. Not because they don’t want to, but because they aren’t structured do so effectively or efficiently, and the cost-to-margin ratio isn’t favorable for smaller loans.

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5 Critical Factors for Optimizing Luxury Ecommerce Sites

ConversionXL

Selling high-end goods, services or experiences isn’t the same thing as selling the low and mid-tier alternatives. And in the 1990’s, Ford Motor Group learned that the hard way. They bought high-end car brands like Aston Martin, Jaguar and Land Rover thinking they would be able to successfully grow these brands using the same marketing and operational methods that made Ford so successful.

eCommerce 125
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5 Tips for Private Practice Optometrists to Grow Profits This Year

Mike Michalowicz

Profitability is the main key to business success. But maintaining that profitability is becoming more difficult for private practice optometrists. There is increasing competition from big box stores, mall kiosks, and the internet to overcome. Online refractions and other commoditized industry services make it hard for private practices to remain relevant in the marketplace.

San Diego 111
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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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So you say you want to be a Product Manager …?

Austin Startup

(Almost) everything you need to know (but are afraid to ask) before you wistfully ask a product manager to coffee so they will help you find a job. TL;DR Product management is a unique and poorly understood discipline, especially as it applies to software and other tech-related companies. Product management is very much the dream occupation of the jack-of-all-trades, not-necessarily-master-of-any individual who possesses “raw intellectual horsepower.

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How to Build a Boss Brand [Part I]

Up and Running

Building a boss brand is the process of reviewing where you are, and where you want your life and business to go. Since 2006, I’ve been learning how to combine passion, purpose, people, and profits. This has included serving both sole practitioners and multi-million and billion-dollar brands in multiple industries—retail, consulting, energy, and education, to name a few.

More Trending

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4 Reasons Startups Fail And How To Avoid Them

YoungUpstarts

by Steve Owens, Founder and CTO of Finish Line Product Development Services. The reasons for startup failures are well documented in numerous sources. A recent survey by CBINSIGHTS came up with 20: No Market Need – 42% of those surveyed. Ran out of Cash – 29%. Not the Right Team – 23%. Get Outcompeted – 19%. Pricing/Cost Issues – 18%.

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Technology Makes Running Small and Medium-Sized Businesses Easier

The Startup Magazine

Large corporations heavily rely on technology to improve performance, increase efficiency, grow profitability and manage expenses. Due to the size and complexity of such organizations, maximizing technology use is a necessity. Yet, small and medium-sized businesses (SMBs) can benefit from technology just as much if not more. Source: Pixabay. A growing number of SMBs are coming to this realization.

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3 Unorthodox Methods To Enhance Matured Optimization Programs

ConversionXL

The endgame of optimization begins when the local maximum has been found for the most relevant pages on your website. At this point, uncovering more gains can become a greater challenge. How can you deal with such a scenario? The first thing to realize is that this is not a typical situation to be in. Most businesses are still learning their way around the fundamentals.

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20 Entrepreneurs Explain The Hardest Thing About Running Business

Hearpreneur

Running a business is a no walk in the park. It’s coupled with challenging endeavors that can push us to the verge of giving up. Despite these challenges, it still remains a worthy venture in the long run. The results you get make us forget the hardships we’ve been through. We asked entrepreneurs and business owners about the hardest thing they’ve experienced in running a business. #1- Learning to say no.

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6 Reasons Your Small Business Should Use a Professional Employer Organization

Up and Running

Has your startup or small business ever considered using a professional employer organization—a PEO? PEOs specialize in providing benefits and human resources help for many different clients. Because they serve multiple companies, they can leverage their clients’ numbers for better healthcare and retirement savings options. If you’re a small business owner or a new entrepreneur, your finances may be precarious.

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10 Strategies To Isolate Smart Risks In A New Venture

Startup Professionals Musings

There is an old saying that good lawyers run away from risk, while good businessmen run towards risk. Entrepreneurs see “no risk” as meaning “no reward.” In reality, all risks are not the same. Many risks can be managed or calculated to improve growth or provide a competitive edge, while others, like skipping quality checks to save money, are recipes for failure.

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Tips For Business Owners To Reply To Their Reviews

YoungUpstarts

It is a very difficult task to start a small business. There are many other companies that you will need to compete with. You also must be good at putting together a budget and managing your finances. However, one of the things that few small business owners are prepared for involves replying to online reviews they receive. The Internet has created a place where consumers are instantly able to give their opinion on just about anything.

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Why is node JS the best framework to launch a Multivendor Ecommerce marketplace Store?

The Startup Magazine

Node.js, a wonderfully passionate framework implemented to create a node JS shopping cart, is broadly utilized by developers around the planet. It is a server used to execute the Javascript programming language. In addition, such a tool is used inside different circles, including content administration and online endeavors. Source: Flickr. Node JS is also capable in taking care of dynamic and acute database triggered Mobile and Web Applications.

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7 Ways to do Drip Marketing for SaaS

ConversionXL

It’s no secret that email is the most effective acquisition channels for any marketer. In fact, according to Campaign Monitor , for every $1 spent, email marketing generates $38 in ROI. But with all the noise today, it’s getting harder to get noticed. Today, it’s not enough to send the right emails; you need to send the right emails at the right time.

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16 Entrepreneurs Reveal Their Side Hustles

Hearpreneur

Side hustles serve to support our main income streams. Some of them also end up becoming the main income stream if it turns profitable. They mainly sprout out of a simple idea or hobbies. It’s advisable to have multiple income streams and side hustles are a perfect way to diversify your income streams. We asked entrepreneurs and business owners what their side hustles are and here are the responses. #1- Bling Everything in Sight.

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The Real Reason You Should Audition for Shark Tank

Up and Running

Many people dream of owning their own business. There’s nothing quite like being your own boss and running an operation the way you want to. However, this dream comes with a big cost. So, unless you’ve inherited a large sum of money or won the lottery, you’ll probably need to look into funding options for your small business. There are many ways to seek funding, but one that seems to attract a lot of buzz is pitching to the investors on the TV show “ Shark Tank.” The premise?

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8 Strategies For Regularly Reinventing Your Business

Startup Professionals Musings

Sometimes entrepreneurs are so focused on making change happen for customers that they forget that continually changing themselves and their company is equally important. Some get stuck in a rut and get run over by competitors with new technology, like Eastman Kodak, and others get pushed into a crisis, like Apple did, before they reinvent themselves into a new market.

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[Interview] Bill Michelon On Why He Became A Serial Entrepreneur

YoungUpstarts

Bill Michelon is well known in business circles as a savvy media buyer with a keen interest in blockchain technology and cryptocurrencies. He has helped a wide variety of organizations achieve their digital marketing objectives without breaking the bank. The entrepreneur oversees successful marketing campaigns and helps formulate effective strategies that deliver impressive results.

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5 Essential Things To Consider Before Hiring Translation Services

The Startup Magazine

Are you looking for translation services? Below are five things worth considering before hiring a translation company to entrust your brand. Can They Meet Your Needs? Make sure that your provider fully understands what you want to achieve. For instance, translation of contract and financial records for M&A due diligence is something entirely different from website localization from English to Chinese.

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Innovation at Speed – when you have 2 million employees

Steve Blank

Success no longer goes to the country that develops a new fighting technology first, but rather to the one that better integrates it and adapts its way of fighting… Our response will be to prioritize speed of delivery, continuous adaptation, and frequent modular upgrades. We must not accept cumbersome approval chains, wasteful applications of resources in uncompetitive space, or overly risk-averse thinking that impedes change.

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Three Bitcoin Billionaires Share Their Story of How They Moved Early into the Asset Class

Both Sides of the Table

At the recent Upfront Summit my partner Stuart Lander had the opportunity to show some California Love and interview three of the wealthiest Bitcoin owners, each of whom were some of the earliest owners in the asset class and who haven’t sold any of their holdings. It’s an extraordinary story ranging from Jaime who studies cryptography in college to Bryan who was early in selling products on Silk Road to Steven owns 179,000 Bitcoin worth more than $2 billion.

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Employee Management: 3 Essential Interactions for Success

Transformify

Employees are the most valuable asset of any business. Without engaged and motivated employees, businesses would not thrive. Management involves maximizing the potential and use of assets. Therefore, employee management is simply maximizing the potential and use of a company's employees. It seems cold, so to do it effectively a "people approach" must be utilized.

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6 Dream Team Members Will Energize Any Tech Startup

Startup Professionals Musings

In my years of advising startups and occasional investing, I’ve seen many great ideas start and fail, but the right team always seems to make good things happen, even without the ultimate idea. That’s why investors say they invest in people (bet on the jockey, not the horse), rather than the idea. Yet every entrepreneur I meet wants to talk about the idea, and rarely mentions the team.

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EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service

Duct Tape Marketing

EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service written by John Jantsch read more at Duct Tape Marketing. Enjoy today’s guest post from David Mihm. Thanks to John’s generous promotion of my content over the years, many of you probably know I’ve spent most of my career in search engine optimization. Although many of my colleagues in the SEO world were surprised when I transitioned into the adjacent world of email marketing a year ago and launched Tidings , I hope you

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Five Strategies for Slaying the Data Puking Dragon.

Occam's Razor

If you bring sharp focus, you increase chances of attention being diverted to the right places. That in turn will drive smarter questions, which will elicit thoughtful answers from available data. The result will be data-influenced actions that result in a long-term strategic advantage. It all starts with sharp focus. Consider these three scenarios….

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Davos debrief Part 1

deal architect

It has become an annual ritual – I either talk to Malcolm Frank, EVP of Strategy and Marketing at Cognizant before or after the annual WEF event at Davos. This year it was after the event where he missed at.

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How to Out Amazon, Amazon

Both Sides of the Table

There has always been tension between CPG (consumer packaged goods) companies and the retailers who sell their products to consumers. If a consumer will pay a fixed price for a product or service then the battle over who gets the margin in any sale is between the person who merchandises a product and the person who manufactures it. This is an age-old marketplace tension where leverage often determines the value captured.

Curation 296
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CoinOut Gets Coin In

Steve Blank

It’s always fun to see what happens to my students after they leave class. Jeff Witten started CoinOut four years ago in my Columbia University 5-day Lean LaunchPad class. CoinOut eliminates the hassle of getting a pocket full of loose change from merchants by allowing you to put it in a digital wallet. Jeff just appeared on Shark Tank and the Sharks funded him.

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8 Smart Tips To Soliciting Friends And Family Funding

Startup Professionals Musings

It’s great to start with a big dream as you contemplate a new business, but finding the money you need takes more than dreaming. As an advisor to young entrepreneurs, I find that many are a bit naïve about how the investment process really works. For example, I just read an otherwise impressive business plan last week from a first-timer who asked for $10 million to get started.

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How to Tap Into the Subscription Economy

Duct Tape Marketing

How to Tap Into the Subscription Economy written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Anne Janzer. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Anne Janzer. She is an award-winning author and non-fiction writing coach who has written books like The Writers Process and The Workplace Writer’s Process.

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4 Ways To Optimize The Digital Customer Experience In 2018

YoungUpstarts

Customers are exposed to more choices than ever before, and that means the experience your brand presents them with is make or break for your business. The 2017 report Customers 2020: A Progress Report , by Walker customer experience consulting firm, found that 86 percent of buyers will pay more for a better customer experience. By 2020, customer experience will overtake product and price as the key brand differentiator.

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Automation, Superworkers, ERP and CRM

deal architect

I recently did a podcast with Ton Dobbe. I have know Ton for a long time in various roles at Unit4.

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Why Female Founder Office Hours is So Important

Both Sides of the Table

If you haven’t yet heard about Female Founder Office Hours it is an initiative you should be aware of whether you’re male, female or any other gender identify. The idea is simple enough: several female VC partners at top funds will hold 1-hour meetings with 40 promising female entrepreneurs looking to get advice on their business and pitch in a friendly, non-judgmental, safe environment.

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Hacking for Defense at Columbia University

Steve Blank

Over the last year we’ve been rolling out the Hacking for X classes in universities across the U.S. – Hacking for Defense , Hacking for Diplomacy , Hacking for Energy , Hacking for Impact (non-profits), etc. All are designed to allow students to work on some of the toughest problems the country has while connecting them to a parts of the government they aren’t familiar with.

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7 Myths That Kill Many Businesses Before They Start

Startup Professionals Musings

You don’t have to be a new venture advisor like me to hear all the excuses for not starting your own business. I’m sure all of you have friends who are not happy in their employee roles, and are not shy about complaining, but never seem to get around to doing anything about it. They can cite all the myths about being too old to change, not having the money, or no business degree.

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