Frictionless Sales (continued)
BeyondVC
DECEMBER 7, 2005
As you know, I am enamored by frictionless sales. Frictionless sales means reducing the pain for customers to adopt and use a service/product and consequently reducing the cost of sales and marketing to get a customer and generate revenue. As I mention in an earlier post, " The less friction you have in your sales and delivery model, the easier it is to scale.
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