Both Sides of the Table
APRIL 18, 2019
The Truth About the Scooter Economy?—?An Insider’s Perspective “Bird Zero” that are custom designed by the company There is a story arc of the electric scooter market that took the world by storm in 2018, was second-guessed late in the year and has quietly re-emerged as a powerful force of growth where few really appreciate the speed and scale of what has happened.
YoungUpstarts
APRIL 1, 2019
by Scott Schulte , vice president and senior benefits consultant at Sonus Benefits. Gone are the days of absentee leadership or CEOs who operate out of sight or behind the scenes. No, today’s executives are highly connected and visible to their employees, due in large part to the ever accelerating pace of business. Leaders must make a growing number of decisions about the direction of their companies, and these decisions deeply affect their employees’ daily lives.
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Startup Professionals Musings
APRIL 12, 2019
Image via Flickr by Phil Gyford Starting a new venture still costs real money, even though the entry price has come down dramatically in last few decades. For example, I come from a software background, and back in the early PC days, it could easily cost half a million dollars for a team of professionals to produce a commercial product. Now, with powerful high-level tools and open source software, winning smartphone apps can be built by a good hacker for a few thousand dollars.
Steve Blank
APRIL 10, 2019
A version of this article first appeared in the Harvard Business Review. VC’s have just changed the ~50-year old social contract with startup employees. In doing so they may have removed one of the key incentives that made startups different from working in a large company. For most startup employee’s startup stock options are now a bad deal. Here’s why.
Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic
Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in
ConversionXL
APRIL 1, 2019
Marketers are intimately familiar with their industry and product. But that familiarity isn’t always an advantage. Often, they unknowingly overwhelm or confuse the same visitors they seek to persuade (with long, jargon-filled product pages, for example). Your knowledge, in other words, can become a curse—a barrier that keeps you from communicating what customers care about in language they understand.
Hearpreneur
APRIL 19, 2019
The idea of exactly what your business is going to usually come first. Secondly, most often, is giving a title to your idea. What exactly is going to be the name of your business? Some people turn to their childhood for inspiration or a beloved family pet. It could be a made up word you dream of one night and feel it has the right ring to it. Even still there are some people who study foreign words for the perfect meaning behind their chosen business.
Start Up Roar brings together the best content for start up professionals from the widest variety of industry thought leaders.
YoungUpstarts
APRIL 22, 2019
by Vadim Katcherovski , CEO of Easy Projects. Much like a GPS plans the best route to guide you to your destination, KPIs help project managers stay on track for successful completion. It’s no secret that projects are made up of many moving parts, and these parts need to be monitored in order to establish the health of the project at any stage. Successful, in-budget project completion is still a mammoth task for many organizations.
Startup Professionals Musings
APRIL 27, 2019
Image via Picpedia Everyone in the business world has heard of the old bestseller by Geoffrey A. Moore titled “ Crossing the Chasm ,” but most entrepreneurs have no idea how it relates to them. In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Most investors and startup professionals expand this concept of focus to apply to key issues of every aspect of strategic and tactical planning in a star
The Startup Magazine
APRIL 11, 2019
It’s a regular question googled in relation to the adaption of scrum methodology, and still people are confused whether to implement it in their projects. All of us know in software companies that scrum is the most significant agile methodology for handling software projects. In spite of its well-known advantages (flexibility, quick feedbacks, adaptability and better communication), we might be uncertain whether to use this framework or follow a traditional way for the development.
ConversionXL
APRIL 30, 2019
People make snap judgments. It takes only 1/10th of a second to form a first impression about a person. Websites are no different. It takes about 50 milliseconds (ms) (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they’ll stay or leave. This number comes from specific studies. In the first study, participants twice rated the visual appeal of web homepages presented for 500 ms each.
Up and Running
APRIL 29, 2019
When your marketing plan aligns with your branding goals, your company becomes memorable to the masses. Nearly every business owner has goals , but how you define and carry them out often makes the difference between success and failure. Around 84.5 percent of American companies use some type of digital content marketing. Marketing and branding are two different elements of your business’s image, but they also work together toward building an overall picture of who you are as a company.
ReadWriteStart
APRIL 18, 2019
There’s always a tinge of “TBD” that accompanies the role of an early stage startup CTO. There’s a reason the position comes with that “up in the air” feeling. Early stage companies can’t immediately hire someone with the tech and executive know-how needed to handle the job. Most startups appoint a lead developer or some other tech go-to […].
YoungUpstarts
APRIL 11, 2019
Nanodegrees are the new face of education and career training. While a four-year-degree can never hurt, businesses are more interested in your on the job skills than whether or not you finished all your gen ed classes. Online learning sources that provide technical education taught by industry experts in very specific areas have gained popularity as a proven career path to high paying positions in business, web development and design and information technology.
Startup Professionals Musings
APRIL 26, 2019
Image via Flickr by Shawn Wolfe I know entrepreneurs who have suffered from premature execution often associated with the ready-fire-aim quick-to-market approach. Yet I believe that many more have benefited from this approach, especially in early startup stages. If your product is highly innovative, and speed to market is critical, you won’t get it right the first time anyway, no matter how cautiously you plan.
The Startup Magazine
APRIL 27, 2019
If you own a retail business, customer experience needs to be one of your primary concerns. With more and more consumers turning to the Internet for many of their shopping needs, creating a positive experience is one of the most important things you can do to keep customers coming to your location instead of shopping online. While often thought of as solutions for accepting payments, POS systems are powerful tools that can help with nearly every aspect of your business – including improving cust
ConversionXL
APRIL 27, 2019
What if there were a method—even a process—that you could apply to increase website sales? Wouldn’t that be swell? Well, there is. I’ve turned it into a checklist. This method works across all categories; it doesn’t matter what business you’re in. Take your website, assess it for any item on the list, make improvements, and your online sales will increase.
Up and Running
APRIL 9, 2019
Why add a SWOT analysis into your business plan and the strategic planning process? I believe in it because the SWOT phase was vital to my planning process as I grew Palo Alto Software from zero to over $5 million in annual sales. If you’re not familiar with the SWOT matrix, it stands for strengths, weaknesses, opportunities, and threats. Read more about what it is and how to do your analysis , and download our free SWOT analysis template to help you get started.
Start Up Blog
APRIL 11, 2019
Ten years is not a very long time, but in a world of exponential technology, a lot can happen. So I thought I’d provide some predictions for the world by 2030. Thirty of them, to be precise. Let’s call it 30 for 2030. Sure, some of the ideas below might seem like science fiction or fantasy, but so was much of the technology we take for granted today.
YoungUpstarts
APRIL 3, 2019
Digital Marketers can’t get enough of email marketing, and for good reason too. Reports valued the ROI of email marketing at 44:1 in 2016 – $44 dollars of value for every $1 spent. While the ROI has slightly decreased in 2018 to 38:1, it is still arguably the leading digital marketing strategy and an important focus of every successful business.
crowdSPRING Blog
APRIL 30, 2019
Most startups and small businesses have limited budgets for marketing. But, we all know that it’s essential to spread the word, build relationships, and make sales. So what’s a startup or small business to do when their need for marketing is big, but their budget is small? National television campaigns are definitely out. But, there’s plenty that you can do… if you embrace lean marketing principles.
K9 Ventures
APRIL 20, 2019
In 1998–1999, when I was running my first company, one of my investors, the late Don Jones , came by to visit us at the office. Don was totally a people person and just an all around great person to talk to. In fact, I can hear the intonation of his voice in my head as I type this. Our company was at a stage where we were recruiting, building product, and trying to find product market fit.
ConversionXL
APRIL 23, 2019
Your ecommerce checkout flow is where the money is at. Think about it. Random visitors leave the site before ever entering the checkout funnel. Motivated buyers come here to finish their order. Any small design improvement in your checkout UX usually has a direct impact on how much money your site makes. An ecommerce site that I analyzed recently had a payment page in which 84.7% of the traffic proceeded to buy.
The Startup Magazine
APRIL 15, 2019
By now, it is very likely that nearly all investors have heard about blockchain at some point. After all, it has been over two years since the unexpected spike in cryptocurrency values took the world by storm. And although the current prices are nowhere near the previous levels of success, the market of decentralized assets is as strong as ever. For the vast majority of people, including the ones who do not have any investments in this industry, the developments in the field of cryptocurrency ar
Duct Tape Marketing
APRIL 2, 2019
What’s Included in a Perfectly Optimized Homepage? written by John Jantsch read more at Duct Tape Marketing. When you’re trying to get your business noticed online, you need to create a website that stands out. While your site must have a great user experience and make it clear to visitors what your business does, you must also be sure it’s optimized to keep search engines happy.
Hearpreneur
APRIL 21, 2019
Anyone can be an innovator, but it takes special traits to lead in innovation. It’s about how you implement the lessons you gain along the way and dare situations as they come. It’s about being future-oriented, paying special attention to details and putting yourself in vulnerable situation when you think it’s worth the risk. We asked entrepreneurs and business owners about the traits they admire in innovators and here are the responses; #1- Ability to move forward amidst diffi
crowdSPRING Blog
APRIL 25, 2019
Symbols are one of the earliest forms of written communication. From cave walls to hieroglyphics to the printed word as we know it today, symbols are a powerful way to communicate concepts at a glance. The ability of symbols to convey information, culture, and identity has made them an invaluable part of our shared visual language. This is true not only in popular culture but also when it comes to business.
deal architect
APRIL 14, 2019
Ray Lane, a top-notch tech executive and investor over decades, said this about my new book "Don't be fooled by the title—the book is not just about SAP. It's about drama in enterprise computing." I then used "drama" in the.
ConversionXL
APRIL 23, 2019
The number of people browsing and shopping on mobile devices continues to grow. During the past 10 years , smartphone and tablet browsing has increased to more than 50% of all web traffic. As for ecommerce, projections forecast mobile sales to reach 54% by the year 2021. And, for their part, Google has switched to mobile-first indexing, pulling ranking signals from the mobile version of websites.
The Startup Magazine
APRIL 22, 2019
Good customer service is based on a basic fundamental principle: Meeting customer needs efficiently and effectively. While that underlying concept doesn’t change, customer needs and requirements do, and businesses have to understand those evolving needs in order to meet them. Photo by Victoria Heath on Unsplash. That requires understanding customers’ habits and preferences, which, in today’s digital economy is a critical to good customer care.
Duct Tape Marketing
APRIL 24, 2019
How to Turn Your Product Idea Into a Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jules Pieri. Podcast Transcript. Today’s podcast guest is Jules Pieri. She is the founder and CEO of The Grommet and the author of the book How We Make Stuff Now: Turn Ideas Into Products That Build Successful Businesses.
Board Effect
APRIL 8, 2019
If you’re a Type A person who likes to have a place for everything and have everything in its place, you’re happy to attend a well-organized meeting. If you’re a Type B person who has a place for almost everything and everything is sort of in its place, you probably like well-organized meetings as well. Organized meetings that have well-enforced rules take the confusion out of who gets to speak first and what comes next on the agenda.
View from Seed
APRIL 3, 2019
Original research on gender diversity and fundraising amongst HBS founders. Historically, there has been a general bias against MBA founders — a skepticism around their grit and hustle. The taboo has largely faded, though, as many MBA-founded startups have bubbled to the top, and we at NextView even validated that there is no conflict between attending business school and founding a company with a previous blog post about Harvard MBA founders.
deal architect
APRIL 7, 2019
Tom Bogan is CEO of Adaptive Insights, a company whose business planning cloud automates previously manual planning tasks—for finance, sales, and workforce planning—and supplements those capabilities with enterprise-scale reporting and analytics. Tom joined Adaptive Insights when it was at $40.
ConversionXL
APRIL 10, 2019
You spend plenty of marketing dollars trying to get someone to your form. But how much goes to waste at that stage? According to data from Formisimo, roughly two-thirds of those who start filling out a form never complete it. Why? If you’re not tracking form analytics, you don’t know. The data between a pageview and a form completion (or abandonment) is missing.
The Startup Magazine
APRIL 17, 2019
Content marketing remains one of the top ROI friendly strategies to generate relevant leads for your business. But there are many content types to choose from. The average content marketing conversion rate is around 2.9%. Businesses who don’t use it fall way below with just 0.5% conversions. When it comes to ecommerce stores, content marketing is certainly a game changer that can power up the success of your marketing strategy.
Duct Tape Marketing
APRIL 25, 2019
7 Reasons Why Proposal Software Will Boost Your Sales written by John Jantsch read more at Duct Tape Marketing. You’re probably well aware of how important business proposals are to getting clients and winning new business. If you’ve been writing a lot of them, you may have thought about investing in proposal software to make the process easier. However, is proposal software really all that great compared to writing the proposals yourself?
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