January, 2022

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6 Hiring Principles To Grow The Best New Venture Team

Startup Professionals Musings

Startup investors tell me they invest in a new venture with a higher caliber of people, rather than the product or service, and I agree. In my role as a business advisor, I see successful businesses most often emerging from great teams rather than great products. Yet I find the people building teams are usually product experts, often with no experience in team building.

Hiring 337
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30 Entrepreneur Explain How They Came Up With Their Business Name

Hearpreneur

The idea of exactly what your business is going to do usually comes first. Secondly, most often, is giving a title to your idea. What exactly is going to be the name of your business? Some people turn to their childhood for inspiration or a beloved family pet. It could be a made-up word you dream of one night and feel it has the right ring to it. Even still some people study foreign words for the perfect meaning behind their chosen business.

Naming 161
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The Fundamental Reasons behind Corrupted Outlook

The Startup Magazine

Outlook is an email providing service launched by MS as a part of the Microsoft Office. The office suite is built by Microsoft to store and transfer information such as schedules, calendars, contact information, professional emails, important events, birthdays, dates, and many other daily tasks and work at one place. Outlook was launched in 1997 by Microsoft as a significant segment of the 1997 suite.

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A Very Short peak into the Metaverse

VC Cafe

The term Metaverse went from relative anonymity to almost 100% exposure in October last year. While Metaverse rose to fame initially due to Facebook’s name change into ‘Meta’ to express their ambition to become a Metaverse company within 5 years (and perhaps deflect some of the negative PR), there are now many large companies, startups and brands working on their metaverse strategy.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. As it turned out, their AI interview notetaker didn’t address a huge pain point. Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Muun’s more well-known competitors had more features and better pricing.

Marketing 110
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Editorial: We owe a duty of care to founder mental health and it requires a collaborative solution

NZ Entrepreneur

I didn’t know Jake Millar, save for a few emails swapped with our editor when he was just getting started with Unfiltered. As for so many others though, the news of his death by suicide last year still came as a shock and with a deep sense of sadness. Sadness for the loss of a bright young New Zealander who had so much going for him, for the terrible loss for Jake’s mother and his whanau and friends, and for the loss of an up and coming innovator and entrepreneur to our business comm

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26 Entrepreneurs Reveal The Word That Could Represent Them and Their Business in 2021

Hearpreneur

2021 has been simply an incredible year that has seen new businesses start and some existing businesses shutdown. We asked entrepreneurs and business owners of a word that could represent their business in 2021. Here's what they had to say: #1-Evolution. Photo Credit: Brian Donovan. Evolution, defined as the gradual development of something, especially from a simple to a more complex form is the word that describes my business in 2021.

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Understanding the Regulatory Process throughout your next Hardware Product Design

The Startup Magazine

Designing new hardware products that have a positive impact on customers is no small feat. There are several elements that go into hardware product design that taps an unaddressed customer need, has the customer WOW factor, and succeeds long term in the market. Complicating the development of a useful product is the stringent safety and compliance approval testing that varies based on country and industry.

Design 133
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2021 was a record breaking year for Israeli startups. What now?

VC Cafe

2021 was a banner year for Israeli startups, breaking new records in fundraising, new unicorns, and exits. But if we take out the rosy glasses, what are the risks ahead? What comes next? In this posts I review the potential risks for the Israeli tech ecosystem and the mitigating factors that counter some of them. Where are we now? Israeli startups are on fire.

Israel 159
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Brand Strategy vs. Marketing Strategy (And How they Work Together)

ConversionXL

Humans love shortcuts to decision-making. Brands do that. More than three-quarters of consumers (76%) say they would buy from a brand they feel connected to over a competitor. Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers.

Marketing 128
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My Favorite Podcast Conversations From 2021

Duct Tape Marketing

My Favorite Podcast Conversations From 2021 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. I chatted with some incredible guests in 2021. In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show on the top podcast episodes from this past year. Key Takeaway: As we’ve tried to return to some sense of normalcy in 2021, the implications of the pandemic have bled into this year — impacting and shaping the future of business and s

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8 Key Principles To Prepare For Invading A New Market

Startup Professionals Musings

Many of you don’t like to think of it this way, but penetrating a target market with your startup is a lot like a military invasion. I’ve learned over the years that you need to start with specific goals, a focused strategy , and a motivated and prepared team in order to penetrate competitive defenses. Too many entrepreneurs I know charge into battle with only their passion, and hope for the best.

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29 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

Each business has a story. No matter if the business is a Goliath like Wal-Mart, or a local business owned by a couple or family, the business has roots in an idea. For each business owner, the story of their journey can range from monetary needs or the passion for a unique project. Each story is different though the reasons may be the same. No matter the tale, the background behind each and every business is what fuels each and brand. #1- Implement ideas.

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All in the Cloud: Useful Types of SaaS for Your Small Business

The Startup Magazine

In our modern world, technology is here to make our lives easy. Nowadays, businesses use technology most of the time. Businesses use SaaS or Software as a Service. This service allows companies to buy tools or software they need. Then, they only pay for the software, nothing less and nothing more. Software as a Service allows companies of all sizes to access transformative technology.

Cloud 148
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2022 predictions for AR/VR, Metaverse tech and gaming

VC Cafe

We all know intuitively that forward-looking predictions can be wrong, or self serving, but we love them any way. It’s enough to look at the predictions from 2019 (that didn’t see Covid coming…) to understand how big trends can missed due to an unpredictable sequence of events. But if anything, predictions offer us a forward looking view into existing trends, by extending the line from today to a near future.

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What is Brand Equity in Marketing? (How to Become Memorable)

ConversionXL

There are two cans of soda on a table. One is a Coca-Cola can, and the other is a cheaper, white label cola brand. Which do you choose? You’ll probably choose Coke because it’s more familiar. It’s the safer bet. Coca-Cola has brand equity that makes people gravitate towards it. With the right framework, any startup can achieve this in their industry.

Equity 94
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Meta’s CTO Andrew Bosworth Says Video Games Were What Hooked Him On Tech

Hunter Walker

Multiplayer games “really gave me the feeling of being socially connected when I was otherwise on my own at home”. My sense is that many people in our industry are fundamentally shaped by what tech meant for them as kids. Projecting from my own personal history? Sure. But it does lead me to ask peers about how they first encountered, and committed to, software.

Video 107
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6 Cases When Quick-To-Market Should Be Your Priority

Startup Professionals Musings

I know entrepreneurs who have suffered from premature execution often associated with the ready-fire-aim quick-to-market approach. Yet I believe that many more have benefited from this approach, especially in early startup stages. If your product is highly innovative, and speed to market is critical, you won’t get it right the first time anyway, no matter how cautiously you plan.

Marketing 302
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30 Entrepreneurs Explain Their Major Accomplishments In 2021

Hearpreneur

The end of every year is the opportunity reflect on a 365-day journey. 2021 may have been a bad year for some people especially due to COVID-19 pandemic while, to others, it was a great year. Many businesses were launched and others were closed. Pivots were made and goals were shattered. In the last few days of 2021, we took some time to ask a few entrepreneurs and businesses what their biggest business accomplishments were. #1- Launched company's website and blog.

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10 Features to Look for in Business Check Printing Software

The Startup Magazine

While checks might seem like an outdated way of payment processing, they still have many applications for businesses. A printed check allows business owners to send and receive money directly connected to the business’s bank account without worrying about incurring additional fees or potential exposure to security risks. Check printing software makes creating and mailing checks easy, and ensures the payee receives the document as quickly as possible.

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2022 will be MASSIVELY different!

deal architect

Welcome back. Hope you had a relaxing break and are ready for a hectic, very different 2022. Actually, “very different year” has been our annual guiding principle and reflects Deal Architect’s business model. Every year our revenue stream varies and.

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How to Build and Measure Brand Awareness

ConversionXL

Studies show only 5% of B2B buyers are ready to buy right now. You can’t force the other 95% into a buying position by spamming them with nurture sequences. When people are finally ready to make a purchase, your goal should be one of two things: Customers recall your brand, or at least; They recognize you in a lineup of other brands. If you haven’t invested in brand awareness marketing then the opposite will happen.

Audience 122
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The Pain Of Two-Minute Tasks

Duct Tape Marketing

The Pain Of Two-Minute Tasks written by Sara Nay read more at Duct Tape Marketing. About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here !

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5 Keys To Being Seen As A Valued Contributor At Work

Startup Professionals Musings

As I talk to business owners and entrepreneurs, I’m surprised at how many complain about team members who feel taken for granted , or have contributions not appreciated. As an advisor and mentor, I’m always looking for more ways to improve communication, get people more engaged , and get more done. Great communication inside the organization and outside is the key to value.

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14 Entrepreneurs Reveal The Business They are Starting this Year

Hearpreneur

As we wrap up 2020, there are those business ideas you’ve been longing to start and 2020 is the year to implement them. This could be a home-based business, franchise option or whatever option looks attractive to you. One thing is certain, your business can succeed if you can put in the right energy and bring in the right people to kick-start it. We asked entrepreneurs and business owners the businesses they’re starting in 2020 and here are the responses. #1- Design print-on-demand fabrics.

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5 Essential Purchases for A New Graphic Design Business

The Startup Magazine

Starting and running a new graphic design business is exciting. Currently, graphic design is a fundamental part of modern sales and marketing, which is why many companies and individuals seek graphic design experts. In fact, the employment of graphic designers is projected to grow by 3 percent between 2020 and 2030. Although this is a slow growth, it shows that it is a stable industry that is going to be around for decades to come.

Design 138
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The Semiconductor Ecosystem – Explained

Steve Blank

The last year has seen a ton written about the semiconductor industry: chip shortages, the CHIPS Act , our dependence on Taiwan and TSMC , China, etc. But despite all this talk about chips and semiconductors, few understand how the industry is structured. I’ve found the best way to understand something complicated is to diagram it out, step by step.

Taiwan 436
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How to Radically Stand Out with Brand Marketing

ConversionXL

Jeff Bezos’s private space technology company Blue Origin was founded back in 2000. You’d think that no one could recreate a product so sophisticated and advanced as space rockets, right? In 2002, Elon Musk created Space X. He was swiftly followed by Richard Branson and Virgin Galactic in 2004. With enough resources, products can always be copied. It’s tough to compete on product alone and you’re likely to see diminishing returns.

Marketing 109
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How To Document Processes Your Team Will Actually Use

Duct Tape Marketing

How To Document Processes Your Team Will Actually Use written by Sara Nay read more at Duct Tape Marketing. About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.

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7 Keys To A Long-Term Career View As An Entrepreneur

Startup Professionals Musings

Is it possible to be successful in business and not fulfilled? The answer is a resounding yes today, and I’m convinced that it will be even more true tomorrow, as young idealistic entrepreneurs try to adapt to the long-standing business culture if success is only measured in the money you make for yourself and your business. That isn’t very fulfilling to the growing number of entrepreneurs whose vision and satisfaction comes from making the world a better place, and enjoying a leisurely lifestyl

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30 Entrepreneurs Reveal the Pivots They See Businesses Making in 2022

Hearpreneur

Every new year brings with it a new form of excitement and anticipation. The reason is that every new year brings about a “newness” for lack of a better term when we are able to start fresh and change those things that we did bad or things we have been thinking about doing. For us at CEO Blog Nation, we get it. So, that’s why we are excited about 2022 because there will be more and more entrepreneurs and businesses.

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How ??to Make Your eCommerce Website a Huge Success

The Startup Magazine

The eCommerce industry has been steadily increasing over the last decade. However, over the last two years, with the impacts of COVID-19, eCommerce has seen monumental growth and accelerated evolution that no one was ready for. . Not only did this take the experts by surprise but millions of businesses globally also were not prepared for the sheer demand that lockdowns, restrictions, and stay-at-home policies created.

eCommerce 150
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What’s Plan B? – The Small, the Agile, and the Many

Steve Blank

This post previously appeared in the Proceedings of the Naval Institute. One of the most audacious and bold manifestos for the future of Naval innovation has just been posted by the Rear Admiral who heads up the Office of Naval Research. It may be the hedge we need to deter China in the South China Sea. While You Were Out. In the two decades since 9/11, while the U.S. was fighting Al-Qaeda and ISIS, China built new weapons and developed new operational concepts to negate U.S. military strengths.

Agile 406
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Analyst Cam: Salesforce – Industry Solutions  

deal architect

As we have moved to virtual briefings, I have increasingly been excerpting short video segments (with permission ) as part of my Analyst Cam series. This time it is Jujhar Singh, EVP and GM, Salesforce Industries. He presents an update.

Video 338
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The Content Strategy That Works

Duct Tape Marketing

The Content Strategy That Works written by Kyndall Ramirez read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show where I’m going to introduce one of my favorite strategy topics around content. Strategy is the most important element when it comes to building a long-term, sustainable marketing system – and content is the voice of your marketing strategy.

Denver 100
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5 Tips For Startups Looking For A Great Solution Idea

Startup Professionals Musings

Potential startup founders are always looking for ideas to implement, when they should be looking for problems to solve. Customers pay for solutions, but there is no market for ideas. I’m often approached by people with a “million dollar idea,” but I haven’t seen anyone pay that for one yet. Equally often, I see startups who are on the road to implementing an idea, but haven’t figured out what problem it solves – the business plan waxes on eloquently for 20 pages about how great this product and

Startup 363