May, 2022

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7 Ethical Fictions Lead Many New Entrepreneurs Astray

Startup Professionals Musings

New entrepreneurs tend to focus only on getting the product right, and assume that the right culture and ethics will come later simply by hiring good people. In fact, they need an early focus on developing their moral compass, as well as setting the right ethical tone. Building an ethical business is more than just compliance and meeting legal requirements, and it has big paybacks.

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The True Potential Of No-Code

YoungUpstarts

No-code tools are platforms that allow users to build applications and workflow solutions without having to write code. Brett Li looks at their potential. The post The True Potential Of No-Code appeared first on Young Upstarts.

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Where Does Your Software Company Go From Here?

ReadWriteStart

The creation of a hit software is an impressive feat — especially because 21.5% of startups across industries fail within their first year of business, while 30% don’t make it past their second. Creating a well-designed product that’s a hit with users takes a lot of hard work, not to mention a little strategy and luck. But perhaps even more difficult than getting that initial hit is figuring out what to do next.

Software 171
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A step-by-step guide to HR outsourcing

The Startup Magazine

The human resources department is critical to your company’s performance, and there are two ways to manage the HR function in your firm. You can either recruit in-house HR personnel or outsource the job to a third party. Source: Pexels. While most business owners prefer the former, human resource outsourcing can provide a competitive advantage in specific circumstances.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. Then they increased their revenue from $2M to $6M in six months. Cognism saw this growth by ditching the linear funnel and delivering value upfront, replacing a traditional strategy that brought them low- or no-intent leads. This value-based model bringing all the right customers to their yard is called demand generation.

Demand 124
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Friday take 5: what I read this week

VC Cafe

One of the things I missed about the time I started blogging is the naiveness and casualness of it. Writing a post was more like writing a tweet. With time, perhaps due my own inhibitions, doing a post was more like writing a memo. I felt like it needed to be robust and well researched to be ‘good enough’ to publish. Well, today I’m taking a step back towards casual, in the hopes that I means I can start writing more often again.

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Why Call Tracking Metrics Matter To Your Marketing Efforts

Duct Tape Marketing

Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Todd and Laure Fisher. In this episode of the Duct Tape Marketing Podcast , I interview Todd and Laure Fisher. Husband and wife co-founders, Todd and Laure Fisher founded CallTrackingMetrics in 2011 in their basement and together have grown it into an Inc. 500-rated, top-ranked conversation analytics software serving over 30,000 businesses around the world.

Metrics 94
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Your Startup Probably Doesn’t Need Funding – and Here’s Why

ReadWriteStart

Ever wished your teachers had taught you money skills? As the proud father of a two-year-old boy, I hope one day to teach him how to manage money so he needn’t worry as much about it as I did when I first started earning. . Your parents may have been very smart with their money — but years ago — parents didn’t talk about money. Parents used to believe that the school system covered the information about financial endeavors.

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9 Shipping Tips for Small Businesses

The Startup Magazine

It’s likely that you already know how expensive shipping can be for small businesses. In the early stages of your new e-commerce venture, the expense of various small business shipping choices can add up quickly. Gaining and retaining consumers depends on providing rapid and free shipping. This, on the other hand, can severely cut into your revenue.

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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

Done right, demand generation can supercharge growth. It’s how ConvertKit grew from $98K to $625K MRR and Morning Brew reached two million subscribers in just five years. Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. Without awareness and leads, you’re missing out on opportunities to close sales and grow your business.

Demand 115
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25 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

The idea of exactly what your business is going to do usually comes first. Secondly, most often, is giving a title to your idea. What exactly is going to be the name of your business? Some people turn to their childhood for inspiration or a beloved family pet. It could be a made-up word you dream of one night and feel has the right ring to it. Even still there are some people who study foreign words for the perfect meaning behind their chosen business.

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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. They skimp on the design of their website, procrastinate on the rollout to make sure the product is perfect, and get so excited about technology features that they forget about creating value f

Marketing 353
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Understanding The Role Of The Chief Behind The Chief

Duct Tape Marketing

Understanding The Role Of The Chief Behind The Chief written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Cameron Herold. In this episode of the Duct Tape Marketing Podcast , I interview Cameron Herold. Cameron is t he founder of the COO Alliance, the World’s Leading Network for Seconds in Command. He’s the host of the Second in Command: The Chief Behind the Chief podcast, where he interviews COOs and other seconds to share their insights with his listeners.

CTO 90
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“My career was on the rise, I had the beginnings of a financial safety net …Yet I started to suffer from debilitating panic attacks”

Hunter Walker

Andy Johns Was In-Demand As a Startup Growth Guru But Couldn’t Continue The Work Until He Helped Himself First. Andy Johns was one of the original notable ‘growth’ experts, working at a variety of startups and larger tech companies to help drive product strategies that resulted in organic and sustainable user acquisition. We were fortunate to include him as an advisor to our portfolio during early Homebrew investments, and he eventually crossed over to venture himself, before stepping back to

.Net 94
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How To Boost Workplace Morale In Hybrid Teams

The Startup Magazine

As a manager or an employer, low morale is one thing to avoid in your team. When your workplace morale is low, and the team seems to have lost its focus, it’s essential to take immediate action to revive the team’s morale back to normal. Failure to understand their mood contributions may lead to employee retention, motivation, productivity, work performance, communication, collaboration, and team member engagement at risk.

Retention 143
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Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

70% of buyers have done their research before they talk to sales, and 60% of buyers prefer not to talk to sales teams at all. Most buyers aren’t open to outbound selling. So, how do you get their attention? With demand generation. In this article, you’ll learn how to use demand to fuel your sales funnel, build relationships, and grow your business. What is demand generation?

Demand 91
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Tips for Recruiting During the Great Resignation

Board Effect

The employee turnover rate has skyrocketed as workers reevaluate their employers and career choices. With millions looking for jobs, the job climate is ripe for nonprofits to hire top talent. . Does your nonprofit board know why workers left their jobs or what they’re looking for in a new position? The answer to these questions could be the key to latching onto talent that’s a great fit for your nonprofit.

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7 Barriers To Communication In Business Relationships

Startup Professionals Musings

Most business mentors tell me that the single biggest problem they have to deal with in small companies is the lack of open, honest, and effective communication, both from the top down and from the bottom up. Some entrepreneurs forget that talking is not communicating. Fortunately these skills can be learned, and the barriers to communication can be overcome one by one.

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Transforming Marketing With Artificial Intelligence

Duct Tape Marketing

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Paul Roetzer. In this episode of the Duct Tape Marketing Podcast , I interview Paul Roetzer. Paul is the founder and CEO of Marketing AI Institute, and the founder of PR 20/20, HubSpot’s first partner agency. He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Co

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How To Launch Your First Startup

YoungUpstarts

Owning and running a startup can also be one of the most difficult responsibilities to manage if you don’t know what you’re doing. The post How To Launch Your First Startup appeared first on Young Upstarts.

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Next Stage of Business Growth – What Are the Key Considerations?

The Startup Magazine

Our goal for this blog post is to help you scale your startup business. We believe you can learn to scale your business with enough time and effort. However, it is also important to know what scaling a startup business means and why it is a good thing! [link]. First of all, what is scaling? Scaling is the process of growing your company from an initial start-up state into a fully-fledged enterprise.

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Sapphire Preview: Next-Gen SAP

deal architect

It’s been a wild decade so far - COVID, accelerated climate change focus, now a Russian-triggered energy crisis. Throw in supply chain issues, mass resignations, diversity and other crises, and Churchill’s famous quote “never let a good crisis go to.

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Make the Market Work for You: Pick an Industry, Not a Job

Reid Hoffman

Make Market Realities Work for You. No matter how much heart and hard work you throw into something, no matter how good your intentions, no matter how strong your convictions—if real customers don’t want what you’re offering, you’ll go out of business. In the immortal words of Alec Baldwin’s character in Glengarry Glen Ross, “Third prize is you’re fired.

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6 Due Diligence Goals When Vetting Business Partners

Startup Professionals Musings

Business partners can be co-founders in a startup, multiple owners of an existing business, or a joint venture. In every case, a partner can be an asset, bringing new skills and perspectives to the business; or a burden, making every decision more difficult, and taxing your lifestyle satisfaction. You need to do the due diligence to make that decision before you sign away your equity.

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Using Personalization Data To Reshape Your Customer Experience

Duct Tape Marketing

Using Personalization Data To Reshape Your Customer Experience written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Brennan Dunn. In this episode of the Duct Tape Marketing Podcast , I interview Brennan Dunn. Brennan is the Co-founder of RightMessage, writes weekly at Create & Sell, and wrapping up a new book on personalized marketing.

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Today’s Cryptocurrency Prices By Market Cap

YoungUpstarts

Even though cryptocurrencies remain highly volatile compared to fiat money, they remain popular. Here's a list of cryptocurrencies to look at. The post Today’s Cryptocurrency Prices By Market Cap appeared first on Young Upstarts.

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How to split startup equity between startup founders when starting a new business

The Startup Magazine

Equity distribution among co-founders may be a complex procedure while starting any business. How you split founder startup equity can be even harder for a tech startup due to different roles and contributions from the founders. Take the time to iron out the specifics so that you can prevent misunderstandings, compensate employees properly, and run your company in a manner that is pleasant for your staff. .

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Should You Take Money from Investors Who Don't Share Your Values?

This is going to be BIG.

For most founders, fundraising is a struggle. Only a small minority of people are born into the kinds of connections and life paths to provide them instant access to capital. The rest have to work super hard to create access for themselves, build trust and win investors over. That may come with the headwinds of bias working against you—conscious or otherwise.

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8 Steps to Write a Useful Internal Business Plan

Up and Running

One of the best uses for a business plan is as an internal management tool to help you run your business. Now, this doesn’t mean that you need to write a full business plan that you’d traditionally use to pursue funding or pitch to investors. . Instead, you can stick with a simple internal business plan model that keeps your document lean and easy to communicate.

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7 Key Practices for Entrepreneurs Tackling Leadership

Startup Professionals Musings

Most of the entrepreneurs and business owners I work with recognize that they must occupy and practice a primary leadership position , but many will admit that they are not thriving in this role. They are not having the impact they expected, and they are not feeling the personal satisfaction they need for next level motivation. This is a tough challenge for every coach and mentor.

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How To Create Powerful, Uncopyable Experiences For Your Target Customer

Duct Tape Marketing

How To Create Powerful, Uncopyable Experiences For Your Target Customer written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Steve Miller. In this episode of the Duct Tape Marketing Podcast , I interview Steve Miller. Meetings & Conventions Magazine calls Steve Miller the Idea Man for his unconventional, edgy, no-spin approach to marketing and branding.

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5 Practical Local SEO Tips Your Business Should Implement

YoungUpstarts

Local SEO can help your business to have more presence in search engines for relevant local queries, insists Dan Brunell. The post 5 Practical Local SEO Tips Your Business Should Implement appeared first on Young Upstarts.

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Progress of Bitcoin in North Carolina

The Startup Magazine

In recent years, North Carolina has become increasingly friendly toward Bitcoin and cryptocurrency. This is evident in the state’s tax policy, which allows Bitcoin and other cryptocurrencies to be treated as property, and not as currency. This makes it possible for crypto-related businesses to operate in the state without having to pay expensive taxes on their transactions.

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How to Keep Employees Snacking Healthily in the Hybrid Workplace

ReadWriteStart

As droves of workers settle into the new normal of hybrid work — partly remote, partly in-person — more companies are looking for solutions to keep employees’ snack cravings at bay, whether at home or in the office. Why do office snacks matter? . Studies show that not only do free snacks at work boost employee morale and productivity , they also have a low impact on bottom-line expenses compared to health insurance or 401(k) matches.

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9 Reasons Why You Need a Business Plan and Why It’s Worth It

Up and Running

There’s no question that starting and running a business is hard work. But it’s also incredibly rewarding. One of the most important things you can do to increase your chances of success is to have a business plan. A foundational document that is essential for any company, no matter the size or age. From attracting potential investors to keeping your business on track—a business plan helps you to achieve important milestones and grow in the right direction.

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10 Steps To Second Stage Success For Your New Venture

Startup Professionals Musings

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. After celebrating success at that level, they often find themselves ill-prepared to move to the next stage, for scaling their business into a high-performing enterprise. That’s where I see too much entrepreneur burnout, growth plateaus, and founders being replaced, to their chagrin.

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