September, 2016

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5 Steps To Maximizing Your Startup Cash Flow Runway

Startup Professionals Musings

Cash flow is a basic survival metric for every startup. Investors check your burn rate to assess your efficiency, and project your remaining runway before you run out of money and into a brick wall. Don’t wait until you are almost out of cash before managing every dollar spent, or looking for the next refueling from investors. Desperate entrepreneurs lose their leverage and die young.

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Thinking About Starting A Creative Agency? Here’s What You Need To Know.

YoungUpstarts

by Claudia Elliott, head of content creation at internet marketing consulting agency Deep End. The life of a creative freelancer is challenging. You have no choice but to do everything yourself. And unfortunately, this can often have a negative impact on your business. When you are a one-man show, you are responsible for doing administrative work, sales, design, development and so much more.

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Introducing the Hitchhiker’s Guide to New York City Tech

View from Seed

New York City is a dream but can also be a navigational nightmare, equal parts crammed circus and rat race mixed at warp speed. This holds for the city’s tech sector. NYC Tech is bursting at the seams with nightly networking events at floors and floors of co-working spaces. We do not suffer a lack of tech activities. At the same time, the perception of our ecosystem as an insider’s game can often be self-fulfilling and self-perpetuating – creating a walled garden that can’t be breached.

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5 Terrible Social Media Fails in 2016 That You Must Avoid

Brandanew

Brands are closer to their audience with the help of social media. They experiment and try various creative styles to win hearts. But quite often ideas may end up in a paradox when the implementation goes awry. Social media fails can prove to be costly and brands may have to balance a tricky situation to regain their position. It takes many campaigns, much brainstorming and creative effort to nurture and build a brand cult, but it takes just one misstep to offend people.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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Online Business Ideas You Can Start With No Money

Up and Running

The great thing about starting an online business is that it’s one of the more affordable business options, and for the most part, can be started from home. Beyond making sure you’re registered as a business entity, all you really need to get going is a home office (and even that isn’t a strict requirement), a good internet connection, and some great entrepreneurial follow through.

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Announcing the 2016 Lean Startup Week Program

Startup Lessons Learned

Guest post by Jennifer Maerz, contributing editor of Lean Startup Co. The Lean Startup team has been hard at work finalizing the details of this year’s Lean Startup Week. Each year, we bring you new case studies from Silicon Valley startups (and beyond), government agencies, and global enterprise companies, along with expert advice from seasoned entrepreneurs and newcomers alike.

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E-Commerce Essentials: 5 Tips For Your New Website

YoungUpstarts

by Sam Wheeler, Digital Business Consultant with Inseev Interactive. With more e-commerce websites popping up on the Internet than ever before, you might be thinking it’s time for your own company to strengthen its digital presence. While there’s never been a better time to start creating the website of your dreams, it’d be wise to get informed on some industry-leading tips and recommendations your new online marketplace should employ.

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Don’t Mess Up Your Website Redesign: An Evidence-Based Strategy

ConversionXL

Everyone has heard a horror story about a website redesign. But there are still times when they are necessary or beneficial. Deciding when is the right time is one important aspect of doing a redesign well. The other aspect lies in the process itself. We can dramatically improve the performance of website redesign projects when we used a structured approach and we start testing all our assumptions.

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In Hardware, You're Only as Good as Your Next Product: See goTenna

This is going to be BIG.

When hardware maker Quirky went out of business, Ben Einstein at Bolt had this to say : "A good company builds one product, learns from its customers, and iterates to make that product exceptional. Each step in the process is designed to refine a product and find the often elusive “product/market fit” that is the basis for all successful startups. Imagine if Apple built the first app-free iPhone and then moved on to the Apple Watch, or GoPro only sold one version of its camera and then decided t

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An Absolutely 100% Non-Boring Article About Business Insurance

Up and Running

I work in business insurance, which means that as soon as I tell people what I do, they’re yawning. And yet, almost every business has some form of insurance to protect it from fires, lawsuits, and vandalism—things that are 100 percent not boring. In fact, the first business insurance policies came from Lloyd’s of London, which used to be a coffee shop where sailors and merchants gathered.

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Smarter Survey Results and Impact: Abandon the Asker-Puker Model!

Occam's Razor

Today's post comes from a source of deep pain. Analysis Ninjas are valued less than I would prefer for them to be. The post is also sourced from a recent edition of my newsletter, The Marketing – Analytics Intersect. I send it once a week, and it contains my insights and recommendations on those two topics. Like this blog, the newsletter is geared towards being instantly actionable (rather than just theory-smart, which is pretty cool too).

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10 Keys To Great Startup Encores Following An Exit

Startup Professionals Musings

Entrepreneurs who experience success with their first startup are often amazed to realize that the risks and fears of doing it right the second time go up, rather than down. Encores are tough, especially in the high-risk world of startups, yet every entrepreneur I know can’t wait to start over and do it again. Sometimes their haste or ego causes them to ignore basics, and they fall hard.

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5 Steps To Align Your Core Values With Your Daily Practices

YoungUpstarts

by Michael Manning , chief relationship officer at Rocksauce Studios. No matter your age, just about everybody loves the Beatles. But can your company learn from the Fab Four’s success? Of course, John, Paul, George, and Ringo had the swinging outfits and the screaming fans. But up until the very end, they also shared a key element that helped them stay together as a collective.

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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

With Google processing over 40,000 searches every second and Facebook being a hub for 1.13 billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. But is one better than the other? Are the optimization processes for both similar? What about A/B testing? These are the questions optimizers need answers to before they can really reap the benefits of two very powerful advertising platforms.

PPC 101
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Uncertainty: startups’ unfair advantage

The Equity Kicker

I just read a review of a new Wiley book Design a better business which argues that: better businesses are ones that approach problems in a new, systematic way, focusing more on doing rather than on planning and prediction. For them, of course, the point is that design thinking is that ‘new, systematic way’, but this sentence made me think of startups, where the emphasis is very much on doing rather than planning.

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Change Is the Only Thing That’s Constant: Why Small Businesses Should Embrace Disruption

Up and Running

It seems you can’t talk about business anymore without talking about disruption. Singapore’s Prime Minister Lee Hsien Loong recently singled out disruption as his country’s defining economic issue, telling Channel NewsAsia: “Old models are not working, new models are coming thick and fast, and we’re having to adjust and to keep up, because of technology and globalization.

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14 Signs Your Website Is Causing You To Lose Sales

YFS Magazine

Here's a look at 14 tell-tale signs that your website is need of a refresh.

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How To Counter Criticism Of Your Million Dollar Idea

Startup Professionals Musings

In business, and in your personal life, the ability to anticipate and overcome criticism is one of the biggest differentiators between leaders, who make things happen, and followers, who may have great ideas but never seem to get things to go their way. In fact, leaders are not remembered for their dreams, aspirations, or intentions – they are remembered because they achieved results.

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The Importance Of Blogging For Startups

YoungUpstarts

by Nate Vickery, editor-in-chief of Bizzmarkblog.com. If you are starting a new business you must have heard a million times already that building up your reputation is one of the most important keys to success. A great way to tell others about your brand and about what you have to offer is to start blogging. Blogging is your gateway to communicating with the outside world and reaching out to potential customers.

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A Primer on Wireframing for Conversion Optimization

ConversionXL

If you’re part of a conversion optimization team, a big part of that job is communicating treatments to other specialists on your team (analysts, designers). Depending on the scope of the changes, you could use a few different tools and methods. Almost always, though, this includes wireframing – and it helps to be able to do wireframing decently well.

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How Not to Suck as a Leader

crowdSPRING Blog

Image Source: American Salon. You are not alone, although it often feels that you are. According to the Small Business Administration , 78.5 percent of the nearly 28 million small businesses in the U.S. are individually owned and run by the owner, without any employees. Many of you are already leading teams or have employees working for you. Even if you aren’t doing so now, the odds are pretty good that you’ll need to start building your team as your business grows and you find yours

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Small Business Accounting 101: 9 Steps to Get Your New Business on Track

Up and Running

Running your own business is a journey of ten thousand miles, and you’re about to take the first step. But before your business really gets off the ground, you need to make sure you have your accounting administration set up properly. Accounting may seem like the most mundane aspect of running a business, but it’s also the most essential to keep on track —especially during the early stages.

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Calling BS

ithacaVC

Vanity Fair recently published a expose on Theranos. It is worth reading. Like a mini “page turner” novel. It reminded me of one of my personal themes in investing: “if you don’t understand the technology then don’t invest.” The understanding can definitely be acquired. In fact, I rarely understand the technology when we first meet with a company.

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50 shades of pessimism

deal architect

Silicon Collar is off to very nice media reviews, Amazon reader reviews and many nice emails from readers. But in many ways it has also touched a nerve. Some are irritated with my optimism. I find they fall into three.

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4 TED Talks On Productivity

YoungUpstarts

by Seyran Dalipovski, Social Media and Content Manager at Simpliday. TED Talks touch on a large amount of topics and we decided – why not add our favorite productivity talks for you? TED which stands for Technology, Entertainment and Design was started back in the 80s as a private nonprofit organization. They had a simple message and that is “Ideas Worth Spreading”.

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How to Tell Google What Your Content Means

Duct Tape Marketing

How to Tell Google What Your Content Means written by John Jantsch read more at Duct Tape Marketing. Search engines love content. That’s what they eat all day long, and they use HTML code to figure out what all those web pages say. The problem is that sometimes they don’t know what you mean by what you say. Have you ever done a search for a product or service and find the occasional odd result mixed in with what you thought you were looking for?

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How $10 and the iPhone 7 Earned This Startup 1.5 Million Visitors in a Day

crowdSPRING Blog

Image credit: Apple. When Apple held their Special Event keynote on September 7th, their live video stream garnered the highest-ever video traffic for an Apple event. In the days following the announcement, almost every technology publication, blogger, and influencer posted some kind of content related to the new iPhone. The phone’s release took over the news cycle again 9 days later, with reviews, guides, and commentary dominating the front page of most news outlets and technology websit

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How to Write a Business Plan: Use This Checklist to Keep Yourself on Task

Up and Running

Most people think of the business plan as a one-time event, something used to accomplish a specific goal—getting funded, usually. This, however, is a very limited viewpoint. The business plan, in its many different formats, can be used for a variety of purposes, including validating an idea, getting funded, and managing a business successfully. How you format your plan will depend on what your needs are.

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New York City Tech Podcast: Eli Bronner, Growth at AngelList

View from Seed

New tech ecosystems often benefit from entrepreneurs who will dive in blind and figure out their direction along the way. This profile of founder tends to be younger, obsessively driven, and inclined towards making big, bold, necessary mistakes early and often on the path towards product-market fit. In 2010, Eli Bronner and his Lua Technologies co-founders were this exact profile of entrepreneurs, and New York City was an exuberant tech ecosystem without much structure or identity.

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SAP: In Oracles rear view mirror?

deal architect

I struck me when Infosys CEO, Vishal Sikka talked about his acquisition of Panaya in his keynote this afternoon, how little attention SAP has received at Oracle OpenWorld this year.

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Entrepreneurs are Everywhere Show No. 41: Chris Schroeder and Andy Cunningham

Steve Blank

There are only two emotions in startups — utter ebullient enthusiasm and outright terror. Here’s the big thing about tech companies: They all believe that if they build it, the world will come, but it doesn’t really work that way. The reality distortion you create is imperative to be able to believe what you’re doing, and get the people around you to believe what you’re doing.

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How To Turn An Email Subscriber Into A Loyal, Paying Customer

Duct Tape Marketing

How To Turn An Email Subscriber Into A Loyal, Paying Customer written by Guest Post read more at Duct Tape Marketing. “The money is in the email list”. This has become the mantra of marketers everywhere. In fact, most experts agree that an email subscription list is the most powerful tool in your arsenal. But, building a subscription list is just the start.

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Why I Backed a 24-Year-Old Trying to Assess Human Potential

Both Sides of the Table

Today Upfront Ventures is announcing that we’ve backed Rebecca Kantar ’s startup Imbellus , a company designed to assess human potential and ultimately change the way we teach children. We led a $4 million investment along with Thrive Capital, GLG and Sound Ventures. The news blogs will cover the what, how and how much but I want to focus on the “why” and try to be instructive of what I think makes for a great A-round startup.

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5 Techniques Every Startup Can Use to Retain Customers

Up and Running

As part of a startup business, you’ll know that there is no greater desire to win your first customer or your tenth customer. You’ll do whatever it takes to call a customer your own. That quest will become so all-consuming, you’ll practically fantasize about it. I’ve heard some entrepreneurs compare that feeling to owning their first pet. It’s a neat analogy: Like customers, pets get stolen, escape, or get lost.

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How Much Traction Do I Need to Raise from Seed VCs?

View from Seed

A couple weeks ago, my partner Rob penned a blog post about the “shape of traction” which really resonated with a number of folks. The quick summary is that the shape of a startup’s traction (with time/product-quality on the x axis and traction on the y axis) and isn’t at all a linear path. Rather, when true product-market fit (PMF) happens, it’s an accelerating curve… and a very steep one at that!

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A Tale of Two Wildly Divergent Emotions

deal architect

Dennis Howlett posted this weekend “The robots are coming and we are royally screwed”. In contrast, ZDNet ran my column “Automation is coming, but it'll take longer than you'll think (and won't take your job)” The timing of the columns.

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