August, 2016

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Back In The Filtering Game: Entrepreneur Drawn by The Siren Call Of The Startup

YoungUpstarts

by Shane Kenny, founder of Filtersnap. I love the fast-paced, see-my-work-have-a-big-impact nature of a new startup. I love it so much that, since middle school, I have been part of starting eight businesses. Admittedly, they have not all been successful. Some have been spectacular failures. Despite this, I have been drawn by the siren call of the startup once again.

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Are You Getting Your Fair Share Of Startup Equity?

Startup Professionals Musings

I always tell entrepreneurs that two heads are better than one, so the first task in many startups is finding a co-founder or two. You need to find the skills or experience you don’t have in business, technology, or money. So the first question I usually get is what percent of the company or equity is that person worth? Giving a co-founder a salary won’t get you the “fire in the belly” you want.

Equity 144
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How to Effectively Use WordPress as Your CMS

Brandanew

In our last post , we talked about what tools and infrastructure you need to develop a remarkable blog. And as a follow-up in today’s post, we’ll be sharing how to effectively use WordPress as your CMS (Content management system). This post comes to us via guest blogger and tech-guru, Shahid Mansuri. Shahid has some really mean tips for taking your blogging game up several notches.

PHP 126
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How to Identify Your Strengths and Weaknesses

Up and Running

“Know Thyself”—an ancient Greek maxim inscribed in the forecourt of the Temple of Apollo at Delphi. What are you good at? That’s a question we all want to know about ourselves, as well as the question that occasionally comes after it: What aren’t you good at? If you don’t know how to answer those questions about yourself, keep reading—I’ll help you come to a better knowledge of yourself.

Video 83
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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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How to Conduct a SaaS Funnel Audit

ConversionXL

Drip, drip. Did you hear that? That’s the sound of potential customers leaking out of your sales funnel. Drip, drip… Another customer gone. After fighting tooth-and-nail to launch your SaaS business, the last thing you want is a leaky sales funnel to undermine all your hard work. Because even a small leak can snowball into a gushing cascade of leads, leaving your business bone-dry.

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How to build the right management team

Version One Ventures

There’s a lot of debate surrounding the right time to bring executive level hires into your start-up. But one thing is clear: how you build your team over the first few years can determine the trajectory of your company more than any other decision you make. There are no right answers here. Every start-up is unique so the same path won’t work for every company and management team.

More Trending

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7 Business Limits On That Million Dollar Invention

Startup Professionals Musings

Every inventor seems to think their invention is worth a million dollars, but I haven’t seen anyone pay that much for one yet. In fact, I often have to tell aspiring entrepreneurs that their inventions have zero value, at least not until they are put in the context of a business plan, with qualified people committed to executing the plan. Early-stage ideas fall in the same category.

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Social Trends Podcast: A Vision For A Business Operating System

Brandanew

The Social Trends Show where we meet social experts, brand owners, bloggers and all sorts of creatives got a high degree of ultra cool recently. We spoke to a cartoonist and all round creative, Meera Sapra. Now Meera incidentally, also wears another hat of being the social media guru at Zoho. She recently shared Zoho’s vision for a business operating system, no less.

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How to Prevent Online Fraud in Your Small Business

Up and Running

Accepting credit cards come with risks, especially for businesses that sell online or key-enter credit card details. Fortunately, there are several tools you can use to protect yourself and your customers. The three tools we’ll discuss in this article are available from virtually all credit card processors, meaning any business can use them. The tools are Address Verification Service, Card Verification Value, and 3D Secure technology.

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Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

Being book smart is good. The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. Hence, I have been obsessed with encouraging you to get actual data to learn from. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps.

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Intelligent Agents: An A.I. View of Optimization

ConversionXL

As a digital analyst or marketer, you know the importance of analytical decision making. Go to any industry conference, blog, meet up, or even just read the popular press, and you will hear and see topics like machine learning, artificial intelligence, and predictive analytics everywhere. Because many of us don’t come from a technical/statistical background, this can be both a little confusing and intimidating.

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How I Knew That I Could Bootstrap My Company

YoungUpstarts

by Aytekin Tank, founder & CEO of JotForm. In the realm of software and internet companies, 2006 was a whole different landscape, and it was the year that I founded JotForm. At the time, most users accessed the web through Internet Explorer. Facebook had just opened its doors to outside college campuses. Myspace was the largest social networking website in the world.

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Should you go after value-add investors for your seed round?

Hippoland

Portfolio founder: There’s an investor who wants to invest about $500k. me: Oh great! Who is he/she? Portfolio founder: That’s the problem. Person X isn’t well-known. I want “value-add” investors in my round. So, I’m thinking about declining the money. I have this conversation all the time with portfolio companies. This especially happens when founders start getting a lot of inbound requests from investors to meet, so they think that they have a lot of investor options.

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Fast Company’s Brainstorming Fail

Gregg Fraley, Author of Jack's Notebook

Fast Company Article “Brainstorming is Dumb” Misses the Point. Brainstorming, Done Properly, Is Not a Tool, It’s A Multi-Step Process. Here we go again. And yet another major publication publishes a misleading article about brainstorming — Brainstorming is Dumb. This happens about every six months. This time it’s Fast Company.

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26 Businesses You Can Start for Free

Up and Running

You’ve always wanted to start a business. You’re tired of working for someone else, and you’d love the flexibility and responsibility of running your own company. The trouble is, you don’t have a whole lot of starting capital—or any, for that matter. Which probably means you’re out of luck, right? Wrong! Here are 26 businesses that you can start virtually free (and those that aren’t completely free are quite low-cost).

Design 98
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Three Reasons Google Analytics is Worthless for Small Business

Duct Tape Marketing

Three Reasons Google Analytics is Worthless for Small Business written by Guest Post read more at Duct Tape Marketing. photo credit Pexels. If you own a small business that has a website, you probably want to know how many people are visiting your site. In fact, you probably want to know a lot more than that. You want to know how they got to your site, how much time they spend on your site once they get there, how many pages they look at, and lots of other things.

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Why Comparison Shoppers Aren’t Converting for You (and How to Fix It)

ConversionXL

The grass is always greener on the other side of the fence, right? That’s the mentality of comparison shoppers. If they look hard and long enough, they will find a better value. If they don’t look around, they’ll miss out on greener grasses. Today, the term “comparison shopper” describes the majority of consumers, especially those online.

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Why The Food Service Business Might Be Just Perfect For You

YoungUpstarts

If you’re thumbing through a catalog of restaurant supplies with the idea of starting a food service business, you’re reviewing an idea that dates back through history. Busy Romans out on the town enjoyed the fare of street vendors. Meanwhile, public cooks gratified affluent Romans in their villas with delicious meals. Later, the catering business expanded into hostelries, monasteries, taverns, and inns for medieval travelers.

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Should you raise on convertible notes or do an equity round?

Hippoland

A reader named Turner Dean recently asked me whether it’s better to raise seed money on convertible notes or straight-up equity. Since this is a hefty topic that we could discuss for days, in this post I’ll aim to cover just the pros and cons of each from a founder’s perspective and will NOT cover: What is a convertible note, equity, or convertible security ?

Equity 76
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The Golden Age of the Worker

deal architect

(Cross posted at Medium) I am releasing in time for Labor Day weekend, Silicon Collar — an optimistic perspective on humans, machines and jobs. I studied how automation — machine learning, robotics, unmanned autonomous vehicles, white collar bots, exoskeletons etc.

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Even Branding Should Be Agile: An Interview With Base Creative’s Matthew Kinsman

Up and Running

In 2003, Matthew Kinsman was traveling around the world and found himself in Hong Kong. He needed a job, but breaking into the job market was tough. “I had a lot of requests for freelance work,” Kinsman says, “so I decided to set up a branding and marketing business in Hong Kong.”. Thirteen years later, Kinsman is a veteran of the industry and a thought leader advocating in Forbes for an agile approach.

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The Ultimate Guide to Small Business Keyword Research

Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research written by John Jantsch read more at Duct Tape Marketing. Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this type of thing as a technical aspect of search engine optimization (SEO), I would like to suggest that it’s so much more.

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The Pivot You Need to Read About

Both Sides of the Table

GOAT just announced it raised $5 million in venture capital led by our friends at Matrix Partners. On the surface that sounds unremarkable — fundings happen daily. But this isn’t just any funding. GOAT (“Greatest of All Time) is a sneakerhead marketplace that is en fuego, but we led the company’s last financing round in 2012 (yes, four years ago) when they were an application for letting people join group dinners.

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Three Practices That Keep Critical Projects On Track

YoungUpstarts

by Kate Purmal and Lisa Goldman, co-authors of “ The Moonshot Effect: Disrupting Business as Usual “ Here’s a common lament we hear from senior executives: “My team left the off-site planning meeting fully energized, but when it came to getting the initiative off the ground, we stalled. If we can’t rebuild momentum, I’m concerned this critical project will fail.”.

Cofounder 154
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Magic Graph: How Much Seed Capital Should You Raise?

View from Seed

When thinking about how much seed capital to raise, we need a more sophisticated lens than just the old rule of thumb of “18 months of runway.” This is especially crucial given that the 18-month timeframe is a bit circular — a founder can always just take whatever amount she closes and divide by 18 to determine what her monthly burn rate should be.

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SAP has its hands full

deal architect

A CIO in an email congratulating me on my new book, Silicon Collar, wondered if SAP was relieved this one is not on “the Nation”. They don’t need to worry about another book. They have their hands full. Several mid-level.

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What I Learned: 3 Common Pitfalls of Family Restaurants

Up and Running

Despite families and businesses both being complicated separately, people consistently want to fuse the two. This is an obvious recipe for disaster, but it can also be a unique opportunity for success. Family members will have the same incentive to see the business do well. It only makes sense to hire them, right? However, this logic doesn’t carry over to all business types.

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6 Web Design Tips to Reduce Shopping Cart Abandonment

Duct Tape Marketing

6 Web Design Tips to Reduce Shopping Cart Abandonment written by Guest Post read more at Duct Tape Marketing. photo credit Pixabay. After putting a ton of thought into your sales offers, it can be disheartening to have customers abandon the shopping cart at the point of sale. However, the problem might not be in your offerings, but instead in your web design.

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Customer Differentiation in Competitive Markets – SxSW Interactive 2016

entrepreMusings

It’s been over 7 years since I submitted a panel idea to SxSW Interactive and now the time has come to do it again. You may wonder why or you may not care at all, but nonetheless I’m letting you know about it. Please vote, comment on, and share our panel idea: Customer Differentiation in Competitive Markets before September 2, 2016. We’d love to have the opportunity to share our collective wisdom on how to create, build, and maintain a highly successful customer focused org

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Developing A PR Strategy For Your Small Business’s Product Launch

YoungUpstarts

by Cameron Johnson. In the past, the way a product launch worked was by hiring a PR agency, meeting with reporters during a press tour, and watching the articles pile up on launch day. The media no longer plays such a big role in product releases due to the vast technological advancements and cultural shifts toward the Internet. News becomes perceived as “old news” quicker than it used to as well.

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The National Geospatial Intelligence Agency Goes Lean

Steve Blank

We tend to associate the government with words like bureaucracy rather than lean innovation. But smart people within government agencies are working to change the culture and embrace new ways of doing things. The National Geospatial Intelligence Agency (NGA) is a great example. The NGA, an organization within the U.S. Department of Defense, delivers geospatial intelligence (satellite imagery video, and other sensor data) to policymakers, warfighters, intelligence professionals and first responde

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Why would a son want a different life from his father's?

deal architect

The question jumped out at me in this article about the wide open spaces in Mongolia. It’s a question a nomadic herder asks. It may seem quaint to us these days but it is something that was accepted for generations.

Mongolia 218
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Picking Your Battles: How to Avoid the Digital Marketing Tsunami

Up and Running

You’ve done it. You’ve successfully launched your business and now you’re ready to metaphorically sing about it from the rooftops. You’ve listened to the internet gurus. You’ve read the statistics. You know if your business isn’t online, you’re leaving money on the table. But then you see that tsunami on the horizon. It’s a massive wave filled with over 20 different social media platforms, hundreds of industry-specific blogs and blog directories, portfolio websites, forums, video collectio

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How To Match Your Startup Stage To Investor Interest

Startup Professionals Musings

Time is too precious to waste trying to close a deal with the wrong investors at the wrong time. Luckily, not all investors are looking for the same thing, so it pays to know what type of investors are most interested in what your startup brings to the table. The key is understanding how potential investors see you, and especially how they view the maturity stage of your startup.

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5 Ways to Create Impact With Your Enterprise Digital Strategy

Brandanew

Implementation of innovative technologies is not the end of your enterprise digital strategy. Success of a digital transformation for a business depends on your overall vision. You need strategies that move away from solving just a few problems to embracing solutions that can improve the total performance of your company. In this age, it is important to adapt to the rapid business changes by fully incorporating digital solutions in future plans.

Cofounder 138
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10 Rules To Live By In Your New Management Role

YoungUpstarts

By Rob Cahill, Co-Founder & CEO at Jhana. I often think that my first few months as a new manager were some of the most nerve racking of my career. What if I messed up? What if my team hated me? What if my boss didn’t trust me? It can be a lot to take in. Which is why, after talking with dozens of leaders and new managers, I wanted to share a few tips managers (and their HR teams) can follow to ensure they aren’t starring in real-life versions of “Horrible Bosses” or “The Devil Wears Prada”