March, 2016

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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Many startup businesses – tech or otherwise – fail. In our industry we applaud the efforts for entrepreneurs to have tried and we know that today’s failure can bring the experience for tomorrow’s success. We also know that even though many of us who are experienced in startup successes & failures look at businesses and say, “That will never work” (as many people said about Uber) or “You can’t make any money in that business” (as many said

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Five Recruiting Metrics Every Founder Should Track

View from Seed

Ask a founder of a growing startup what they need most, and you’ll often get an answer along the lines of, “We need great people, and we need them fast.”. But even well-prepared startups that have laid out strategies for scaling can find themselves scrambling in the face of a fast-growing customer base. Founders need to make sure the quality of the startup’s offerings remains high and provide adequate sales and service support for prospective customers and new users.

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Survival Tips From A Seasoned Digital Nomad Who Made It Out The Other Side

YoungUpstarts

by Martin Hunter, co-founder of Free Event Finder. While many consider “ Who Moved My Cheese? ” by Spencer Johnson to be overly simplified, the heart-warming tale of mice and little people learning to adapt under ever-changing conditions was exactly the push in the right direction that me and my wife needed to pack our bags and head off in search of personal growth and adventure.

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What Founders Need to Know: You Were Funded for a Liquidity Event – Start Looking

Steve Blank

There are many reasons to found a startup. There are many reasons to work at a startup. But there’s only one reason your company got funded. Liquidity. ——-. The Good News. To most founders a startup is not a job, but a calling. But startups require money upfront for product development and later to scale. Traditional lenders (banks) think that startups are too risky for a traditional bank loan.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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8 Ways To Get Off The Ground With Angel Investors

Startup Professionals Musings

Angel investors are still the lifeblood of early-stage startups, despite the surge of activity in crowdfunding and an increasing early interest from venture capitalists. According to the Angel Capital Association , at least 300,000 people have made angel investments in the last two years, totaling $24 billion in the U.S. alone. These are all accredited investors who risk their own money.

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How to Conduct Icon Usability Testing (and Do Icons Even Improve Usability?)

ConversionXL

Symbolism is a tricky thing. Different symbols mean different things to different people based on different backgrounds and past experiences. That’s why icons can easily flop, if they’re not properly tested. After all… If the user can’t use it, it doesn’t work. [Tweet It!]. But how do you test icon usability? Is icon usability testing the same as standard usability testing?

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Why Reporters Ignore Your Seed-Stage Startup Pitches, And How to Fix That

View from Seed

This is for the early-stage companies — the entrepreneurs with great ideas and tireless work ethics who feel like they’ve emailed half of the country’s news outlets with nothing but the rare “thanks, but not interested” reply to show for it. The irony hurts. You don’t have the traction, the big-dollar investments, or the marketing staff to attract media attention.

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High On “App-titude”: Why Android Development Is Fast Becoming A Popular Career In IT

YoungUpstarts

by Madarapu Nagaraju, co-founder and director at KnowledgeHut. With a single swipe or click, we are able to complete many different tasks and transfers across multiple areas. Mobile apps have changed the way we do business, communicate with each other, and access news, entertainment and other information. This invariably points out to that the role of a mobile app developer has become ever more essential to provide users new ways to engage with their smartphones.

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Learning Through Reflection

Steve Blank

“Sometimes, you have to look back in order to understand the things that lie ahead.”. We just finished the 6 th annual Lean LaunchPad class. This year we made a small but substantive addition to way we teach the class, adding a week for reflection. The results have made the class massively better. For the last 6 years I’ve taught the Lean LaunchPad class at Stanford and Berkeley.

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5 Ways To Check Your Investor Intent Before Signing

Startup Professionals Musings

Even though the color of their money is always green, all startup investors are not the same. Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse due diligence on the investors. Taking on equity investors to fund your company is much like getting married – it is a long-term relationship that has to work at all levels.

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How to Start a Cleaning Business

Up and Running

So, you’re in the market to start a cleaning business? You have the skills. There aren’t that many hurdles or license requirements compared to other operations. And you can get started fast and affordably. The thing is, you’re not quite sure what, exactly, is involved in starting a cleaning a business. In this guide, you’ll get a better sense of the industry, what skills you should develop in order to be successful in it, and how to go about starting your own operation.

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What Do LPs Think of the Venture Capital Markets for 2016?

Both Sides of the Table

At the Upfront Summit in early February, we had a chance to have many off-the-record conversations with Limited Partners (LPs) who fund Venture Capital (VC) funds about their views of the market. While I’m not an LP, the following post represents my discussions with more than 100 LP firms – specifically ones that do fund VCs – and full survey data from 73 firms , so I’ve tried to capture the essence of what I’ve learned.

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6 User Onboarding Flow Examples (With Critiques)

ConversionXL

Are you familiar with the user experience quote , “User interface is like a joke. If you have to explain it, it’s not that good.”? While clever, that statement is far from true. User interfaces shouldn’t be complicated, but you can’t expect a new user to understand a new interface without any sort of direction. Similarly, you can’t expect an existing user to understand an updated interface or a new feature without any sort of direction.

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“Wellth” is the New Wealth

YoungUpstarts

By Nick Goode, VP of Cloud Product Management at Sage One. Wealth has historically been viewed as financial success in business that translates to success in life. Money, real estate, investments, and “stuff” like cars and expensive vacations — if you’ve got these things, you’re doing well for yourself… right? Perhaps it’s time we recognized that the wealth game is changing.

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Is AWS the next computing platform?

Version One Ventures

Chris Dixon wrote a great post discussing what’s next in the computing industry. Historically, there’s been a major new tech cycle every 10 to 15 years that brings along a new era of computing: we saw this with personal computers in the 80s, the Internet in the 90s, and now with the smartphone era. If this 10-15 year pattern continues, it means we should be entering the growth phase of the next big era in just a few years.

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6 Strategies For Finding Truly Disruptive Solutions

Startup Professionals Musings

Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. Yet truly disruptive innovations, like the smartphone from Apple and the rise of the Internet, are very rare, and are generally unpredicted. So why would any investor ever believe any of these claims?

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The Ultimate Inventor’s Guide to Inventing Things

Up and Running

Note: Nothing within this article should be construed as legal advice. Please consult a patent attorney for more information about filing for a patent, and getting your idea to market. . Everything you see around you—every item you own, every book you’ve read, every app you use, every website you browse—was once nothing more than an idea in someone else’s head.

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From Reporter to a16z Venture Capitalist: Five Questions with Kyle Russell

Hunter Walker

I met Kyle when he was starting at Business Insider & took notice of our investments ahead of his peers. Of course this meant he was brilliant, and we struck up a friendship. When he was in discussions with a16z, it was a pleasure to provide him context on why I thought it would be a great role for him, and I’m thrilled it’s been a place where he can grow his curious mind.

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Beyond the False Bottom: How to Avoid This Costly UX Mistake

ConversionXL

UX mistakes often go undetected because they are quiet. They aren’t a broken image or a misspelled word or a form that isn’t sending. No, UX mistakes are foundational. To visitors, UX mistakes are loud, whether they consciously detect them or not. In fact, IBM is credited for the saying, “Ease of use may be invisible, but its absence sure isn’t.” [Tweet It!].

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Why Content Marketing Evaluation Should Start With A Good Plan And Research

YoungUpstarts

by Kim Keller, APR, content marketing specialist with Wasp Barcode Technologies. Evaluating your content marketing efforts starts the moment you decide to launch content marketing. It begins with the simple question, “What do you want out of this?”. It ends with the question, “Did you get what you wanted?”. Start with a plan. Just like any other marketing or public relations effort, content marketing should start with a plan.

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A New Path Forward

OnlyOnce

A New Path Forward. Welcome to the world, Path Forward, Inc.! I’m thrilled to announce the launch today of Path Forward, a new non-profit with a goal of empowering millions of women to rejoin the workforce after taking time out for childcare. We are launching today with a Crowdrise campaign. See more about that below. And we launched with a bang, too – the organization is featured in this really amazing story on Fortune.

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7 Ways To Keep Your Focus On Execution After The Idea

Startup Professionals Musings

Every startup begins with an idea, but from that point forward, it’s all about execution. Founders soon learn that customers only spend real money for solutions rather than ideas. Investors have also learned not to invest in ideas but only in entrepreneurs and teams who can deliver solutions. Success requires moving your passion quickly from the idea to the business implementation.

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11 Foolproof Ways to Convince People to Invest in Your Business

Up and Running

Some businesses are not a great fit for angel or venture capital funding. But, what if your startup is a good candidate, but you’re having trouble getting meetings and convincing investors that your company is the next big thing? Maybe it’s time to try a different approach. Here are 11 tips from the Young Entrepreneur Council that will help you attract the eye of an angel investor or a VC, and make your business a more appealing investment. 1.

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Lead Generation – A Complete System

Duct Tape Marketing

Lead Generation – A Complete System written by John Jantsch read more at Duct Tape Marketing. Leads are the lifeblood of every business. Clients are actually the lifeblood, however, without leads there are no clients, but that’s a topic for another post. Today I want to focus on how you get enough appointments, phone calls and contacts to grow your business in a systematic manner.

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How Do UX Professionals View Conversion Optimization?

ConversionXL

It’s always fun to find out what others think about what you do. In regards to conversion optimization, we’re of the belief that UX is a big part of our process and that great UX leads to more conversions. But how do UX people view conversion optimization? What do they think it is, and how do they think it fits into the organizational context with UX?

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How To Choose An M&A Advisor When You’re Selling Your ‘Baby’

YoungUpstarts

by Larry Fontillas, managing director of the Americas for ansarada. For a young entrepreneur, the mergers and acquisitions process can be exciting and potentially lucrative but it can also be the source of considerable stress. When the company you are selling is your “baby” that you created and nurtured over time, it’s important to make sure that every part of the deal process runs as smoothly as possible.

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4 Fears Leaders Must Overcome To Help Their Businesses Succeed

crowdSPRING Blog

Fear is one of the most common, innate emotions we feel as human beings. From a psychological point of view , fear is a reaction from your Lizard Brain – the part of your brain that is very primitive. Fear is a survival tactic – it warns and protects us against dangers. It can also paralyze us from action. In business, fear can be our worst enemy.

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Interview with Chip Coyle of Infor: High Touch in High Tech

deal architect

In my role, I spent a fair amount of time with Chief Marketing Officers of technology companies. Much of the conversation is about their digital journeys - the growing sophistication of their lead generation engines and social marketing. Every time.

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How to Choose an Accountant for Your Business

Up and Running

When starting your company, the last thing you want to do is spend unnecessary money. Thanks to money constraints, many freelancers and startup owners often view accountants as an expensive luxury, believing instead that they themselves have the knowledge to fill out and file the necessary paperwork. However, not hiring an accountant can often be an expensive mistake.

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Ten Steps to Starting a Podcast

Duct Tape Marketing

Ten Steps to Starting a Podcast written by Guest Post read more at Duct Tape Marketing. photo credit: DollarPhotoClub. As the content marketing arms race continues to heat up, it’s becoming harder and harder to get noticed. Sometimes it seems that unless you are a published author, speaker, and prolific blogger, you won’t get much traffic or recognition as an authority in your niche.

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12 Google Analytics Custom Reports to Help You Grow Faster

ConversionXL

“ Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital ,” said Aaron Levenstein, a former professor of business administration at Baruch College. [Tweet It!]. The same is true of your data in Google Analytics. Most of what you spend your time looking at (and re-looking at) is merely suggestive. That’s not the data you want to be analyzing and drawing insights from.

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Fourteen Steps You Need To Know To Run A Construction Business

YoungUpstarts

Construction is a business that’s uniquely competitive and fraught with risk. Financially, physically and for your reputation. It’s difficult to keep the standard you need to make your company a success. But it’s worth it for the benefits. Steady business, wealth and the perks of flexible, fulfilling work await. But there are a lot of firms out there making use of business practices that range from reckless to downright incompetent.

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Why is Dragon Army so laser-focused on mobile?

Jeff Hilimire

I get this question all the time from friends and peers in the industry, “Why only focus on mobile? Why not have a specialty in mobile, but allow Dragon Army to do other areas of digital marketing, like social media and web development?” It’s a fair question. We could grow faster if we did more than just mobile, for sure. And I’m nothing if not focused on growth.

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Interview with Paul Wright of Accuride : Steady Wheels Will Get You Far

deal architect

I first met Paul Wright, CIO at Accuride at the Plex User Conference last year. I was struck by the level headed, low-hype way he approached technology, and also how much time he had invested with the user community around.

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Marketing to Women: From “Shrink It and Pink It” to Female Empowerment

Up and Running

If your marketing plan for women is still focused on the Barbie-days-of-old, you might want to consider taking a page from the sports industry playbook. A recent infographic published by MBA@UNC, UNC Kenan-Flagler Business School’s online MBA program, shows just how much marketing to women has changed, and the sports industry is leading this trend. In a shift from “shrink it and pink it” to female empowerment, major sports league advertisers are targeting their female fan base, due to their spen

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An Inside Scoop on the Funding Environment and What it Might Mean for You

Both Sides of the Table

$30 million. That’s how much Invoca raised and we’re announcing it today. It is an heroic accomplishment in a brutal fund-raising market in which only market leaders can bring in that sort of money. But the story started more than 6 months ago. And the narrative may tell you something about your own journey one day. We started planning our fund raising as much as 14 months ago.