March, 2016

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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Many startup businesses – tech or otherwise – fail. In our industry we applaud the efforts for entrepreneurs to have tried and we know that today’s failure can bring the experience for tomorrow’s success. We also know that even though many of us who are experienced in startup successes & failures look at businesses and say, “That will never work” (as many people said about Uber) or “You can’t make any money in that business” (as many said

Startup 235
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Five Recruiting Metrics Every Founder Should Track

View from Seed

Ask a founder of a growing startup what they need most, and you’ll often get an answer along the lines of, “We need great people, and we need them fast.”. But even well-prepared startups that have laid out strategies for scaling can find themselves scrambling in the face of a fast-growing customer base. Founders need to make sure the quality of the startup’s offerings remains high and provide adequate sales and service support for prospective customers and new users.

Metrics 191
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Survival Tips From A Seasoned Digital Nomad Who Made It Out The Other Side

YoungUpstarts

by Martin Hunter, co-founder of Free Event Finder. While many consider “ Who Moved My Cheese? ” by Spencer Johnson to be overly simplified, the heart-warming tale of mice and little people learning to adapt under ever-changing conditions was exactly the push in the right direction that me and my wife needed to pack our bags and head off in search of personal growth and adventure.

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What Founders Need to Know: You Were Funded for a Liquidity Event – Start Looking

Steve Blank

There are many reasons to found a startup. There are many reasons to work at a startup. But there’s only one reason your company got funded. Liquidity. ——-. The Good News. To most founders a startup is not a job, but a calling. But startups require money upfront for product development and later to scale. Traditional lenders (banks) think that startups are too risky for a traditional bank loan.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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10 Startup Mistakes You Can't Afford To Make Again

Startup Professionals Musings

The good news is that everyone expects entrepreneurs to make mistakes, since founders explore uncharted territory. In fact, investors recognize that founders usually learn more from mistakes than from success, so a well-explained startup failure can improve their odds of funding the next time around. However, investors do expect you know the common pitfalls -- and not repeat them.

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How to Conduct Icon Usability Testing (and Do Icons Even Improve Usability?)

ConversionXL

Symbolism is a tricky thing. Different symbols mean different things to different people based on different backgrounds and past experiences. That’s why icons can easily flop, if they’re not properly tested. After all… If the user can’t use it, it doesn’t work. [Tweet It!]. But how do you test icon usability? Is icon usability testing the same as standard usability testing?

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Why Reporters Ignore Your Seed-Stage Startup Pitches, And How to Fix That

View from Seed

This is for the early-stage companies — the entrepreneurs with great ideas and tireless work ethics who feel like they’ve emailed half of the country’s news outlets with nothing but the rare “thanks, but not interested” reply to show for it. The irony hurts. You don’t have the traction, the big-dollar investments, or the marketing staff to attract media attention.

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High On “App-titude”: Why Android Development Is Fast Becoming A Popular Career In IT

YoungUpstarts

by Madarapu Nagaraju, co-founder and director at KnowledgeHut. With a single swipe or click, we are able to complete many different tasks and transfers across multiple areas. Mobile apps have changed the way we do business, communicate with each other, and access news, entertainment and other information. This invariably points out to that the role of a mobile app developer has become ever more essential to provide users new ways to engage with their smartphones.

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Learning Through Reflection

Steve Blank

“Sometimes, you have to look back in order to understand the things that lie ahead.”. We just finished the 6 th annual Lean LaunchPad class. This year we made a small but substantive addition to way we teach the class, adding a week for reflection. The results have made the class massively better. For the last 6 years I’ve taught the Lean LaunchPad class at Stanford and Berkeley.

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8 Ways To Get Off The Ground With Angel Investors

Startup Professionals Musings

Angel investors are still the lifeblood of early-stage startups, despite the surge of activity in crowdfunding and an increasing early interest from venture capitalists. According to the Angel Capital Association , at least 300,000 people have made angel investments in the last two years, totaling $24 billion in the U.S. alone. These are all accredited investors who risk their own money.

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How to Start a Cleaning Business

Up and Running

So, you’re in the market to start a cleaning business? You have the skills. There aren’t that many hurdles or license requirements compared to other operations. And you can get started fast and affordably. The thing is, you’re not quite sure what, exactly, is involved in starting a cleaning a business. In this guide, you’ll get a better sense of the industry, what skills you should develop in order to be successful in it, and how to go about starting your own operation.

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What Do LPs Think of the Venture Capital Markets for 2016?

Both Sides of the Table

At the Upfront Summit in early February, we had a chance to have many off-the-record conversations with Limited Partners (LPs) who fund Venture Capital (VC) funds about their views of the market. While I’m not an LP, the following post represents my discussions with more than 100 LP firms – specifically ones that do fund VCs – and full survey data from 73 firms , so I’ve tried to capture the essence of what I’ve learned.

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6 User Onboarding Flow Examples (With Critiques)

ConversionXL

Are you familiar with the user experience quote , “User interface is like a joke. If you have to explain it, it’s not that good.”? While clever, that statement is far from true. User interfaces shouldn’t be complicated, but you can’t expect a new user to understand a new interface without any sort of direction. Similarly, you can’t expect an existing user to understand an updated interface or a new feature without any sort of direction.

Mobile 76
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“Wellth” is the New Wealth

YoungUpstarts

By Nick Goode, VP of Cloud Product Management at Sage One. Wealth has historically been viewed as financial success in business that translates to success in life. Money, real estate, investments, and “stuff” like cars and expensive vacations — if you’ve got these things, you’re doing well for yourself… right? Perhaps it’s time we recognized that the wealth game is changing.

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Fork – A Short Story

Feld Thoughts

I had a great vacation with Amy this week. My reading was varied and included two books ( American Sphinx and The Hunt for Vulcan: And How Albert Einstein Destroyed a Planet, Discovered Relativity, and Deciphered the Universe that were useful in my current “thinking about how humans think” theme and how that might be different than how machines think.

Naming 73
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5 Ways To Check Your Investor Intent Before Signing

Startup Professionals Musings

Even though the color of their money is always green, all startup investors are not the same. Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse due diligence on the investors. Taking on equity investors to fund your company is much like getting married – it is a long-term relationship that has to work at all levels.

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The Ultimate Inventor’s Guide to Inventing Things

Up and Running

Note: Nothing within this article should be construed as legal advice. Please consult a patent attorney for more information about filing for a patent, and getting your idea to market. . Everything you see around you—every item you own, every book you’ve read, every app you use, every website you browse—was once nothing more than an idea in someone else’s head.

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Is AWS the next computing platform?

Version One Ventures

Chris Dixon wrote a great post discussing what’s next in the computing industry. Historically, there’s been a major new tech cycle every 10 to 15 years that brings along a new era of computing: we saw this with personal computers in the 80s, the Internet in the 90s, and now with the smartphone era. If this 10-15 year pattern continues, it means we should be entering the growth phase of the next big era in just a few years.

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Beyond the False Bottom: How to Avoid This Costly UX Mistake

ConversionXL

UX mistakes often go undetected because they are quiet. They aren’t a broken image or a misspelled word or a form that isn’t sending. No, UX mistakes are foundational. To visitors, UX mistakes are loud, whether they consciously detect them or not. In fact, IBM is credited for the saying, “Ease of use may be invisible, but its absence sure isn’t.” [Tweet It!].

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Why Content Marketing Evaluation Should Start With A Good Plan And Research

YoungUpstarts

by Kim Keller, APR, content marketing specialist with Wasp Barcode Technologies. Evaluating your content marketing efforts starts the moment you decide to launch content marketing. It begins with the simple question, “What do you want out of this?”. It ends with the question, “Did you get what you wanted?”. Start with a plan. Just like any other marketing or public relations effort, content marketing should start with a plan.

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How to Fill a Building Full of Tech and Startup People

This is going to be BIG.

815 Broadway, Brooklyn, NY - A former turn of the century era bank building that will soon house creative folks. Don't you just hate it when you own an old building made like no one makes buildings anymore in an up and coming area--and you've got no cool startupy/creative/tech tenants in it yet? I know, I know--we've all been there. Well, have no fear, I've got your solution right here.

Startup 80
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6 Strategies For Finding Truly Disruptive Solutions

Startup Professionals Musings

Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. Yet truly disruptive innovations, like the smartphone from Apple and the rise of the Internet, are very rare, and are generally unpredicted. So why would any investor ever believe any of these claims?

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11 Foolproof Ways to Convince People to Invest in Your Business

Up and Running

Some businesses are not a great fit for angel or venture capital funding. But, what if your startup is a good candidate, but you’re having trouble getting meetings and convincing investors that your company is the next big thing? Maybe it’s time to try a different approach. Here are 11 tips from the Young Entrepreneur Council that will help you attract the eye of an angel investor or a VC, and make your business a more appealing investment. 1.

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A New Path Forward

OnlyOnce

A New Path Forward. Welcome to the world, Path Forward, Inc.! I’m thrilled to announce the launch today of Path Forward, a new non-profit with a goal of empowering millions of women to rejoin the workforce after taking time out for childcare. We are launching today with a Crowdrise campaign. See more about that below. And we launched with a bang, too – the organization is featured in this really amazing story on Fortune.

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12 Google Analytics Custom Reports to Help You Grow Faster

ConversionXL

“ Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital ,” said Aaron Levenstein, a former professor of business administration at Baruch College. [Tweet It!]. The same is true of your data in Google Analytics. Most of what you spend your time looking at (and re-looking at) is merely suggestive. That’s not the data you want to be analyzing and drawing insights from.

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4 Reasons Potential Customers Don’t Trust Your Website

YoungUpstarts

by Cameron Johnson. The use of the internet has become so commonplace that more and more businesses are opting to use it. As a business owner nowadays, it is almost expected for you to create a website to represent whatever product or service that you are offering. Some businesses have even moved entirely online, only operating through E-commerce. While many business owners are setting up sites for their business, some of them are making the mistake of neglecting site content, relying mostly on

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Interview with Chip Coyle of Infor: High Touch in High Tech

deal architect

In my role, I spent a fair amount of time with Chief Marketing Officers of technology companies. Much of the conversation is about their digital journeys - the growing sophistication of their lead generation engines and social marketing. Every time.

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7 Ways To Keep Your Focus On Execution After The Idea

Startup Professionals Musings

Every startup begins with an idea, but from that point forward, it’s all about execution. Founders soon learn that customers only spend real money for solutions rather than ideas. Investors have also learned not to invest in ideas but only in entrepreneurs and teams who can deliver solutions. Success requires moving your passion quickly from the idea to the business implementation.

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How to Choose an Accountant for Your Business

Up and Running

When starting your company, the last thing you want to do is spend unnecessary money. Thanks to money constraints, many freelancers and startup owners often view accountants as an expensive luxury, believing instead that they themselves have the knowledge to fill out and file the necessary paperwork. However, not hiring an accountant can often be an expensive mistake.

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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Many startup businesses — tech or otherwise — fail.

Startup 221
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The Hitchhiker’s Guide to Boston Tech: 2016 Update

View from Seed

Today, we are excited to re-release an updated Hitchhiker’s Guide to Boston Tech ! This guide is a living and breathing site, so we make a bit of a push to update it on an annual basis to keep things fresh. I wanted to point out a couple things in the updated guide, but the general theme is that we are simply seeing more, bigger, and better things happening here in Boston.

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7 Tips For Protecting Your Business Brand

YoungUpstarts

You have spent years building your business and brand from next to nothing. You’ve invested tons of time and effort into it, and can now have it ripped away from you in just a few minutes. That’s all it takes to destroy a brand. A brand is what people think about your business. It’s how they feel about you, and it’s how they feel when they hear your name.

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Interview with Paul Wright of Accuride : Steady Wheels Will Get You Far

deal architect

I first met Paul Wright, CIO at Accuride at the Plex User Conference last year. I was struck by the level headed, low-hype way he approached technology, and also how much time he had invested with the user community around.

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How Well Versed Are You In Startup Investor Jargon?

Startup Professionals Musings

Whether you are talking to peers, competitors or investors, you as an active entrepreneur will be judged on your familiarity with today’s startup and funding jargon. I’m not recommending that you saturate your discussions with lingo, but responding with a blank stare once-too-often won’t convince anyone that you can build the next world-changing business or outpace the market.

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Marketing to Women: From “Shrink It and Pink It” to Female Empowerment

Up and Running

If your marketing plan for women is still focused on the Barbie-days-of-old, you might want to consider taking a page from the sports industry playbook. A recent infographic published by MBA@UNC, UNC Kenan-Flagler Business School’s online MBA program, shows just how much marketing to women has changed, and the sports industry is leading this trend. In a shift from “shrink it and pink it” to female empowerment, major sports league advertisers are targeting their female fan base, due to their spen

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An Inside Scoop on the Funding Environment and What it Might Mean for You

Both Sides of the Table

$30 million. That’s how much Invoca raised and we’re announcing it today. It is an heroic accomplishment in a brutal fund-raising market in which only market leaders can bring in that sort of money. But the story started more than 6 months ago. And the narrative may tell you something about your own journey one day. We started planning our fund raising as much as 14 months ago.