November, 2022

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6 Key Leaders Every Technical Startup Needs To Thrive

Startup Professionals Musings

In my years of advising startups and occasional investing, I’ve seen many great ideas start and fail, but the right team always seems to make good things happen, even without the ultimate idea. That’s why investors say they invest in people (bet on the jockey, not the horse), rather than the idea. Yet every entrepreneur I meet wants to talk about the idea, and rarely mentions the team.

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How to Use Frugal Innovation to Grow Your Startup

ReadWriteStart

As the global economic situation deteriorates amid the Russian invasion of Ukraine and soaring energy costs, many aspiring entrepreneurs might be tempted to give up and wait for better days. But don’t give up! It is true that founding a startup in times of crisis may look more challenging. Investors can also be skittish, and winning new customers is not easy.

Startup 198
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Common Marketing Strategies for Education – Think-12 Advice

The Startup Magazine

Schools, like any other organization, need to engage in marketing efforts. How else can the institution attract students from all around the world if they don’t advertise its existence? Successful educational organizations spend a lot of money on marketing strategies. One helpful move is to coordinate with your trusted educational marketing experts like Think-12 This is the most effective strategy for attracting a large number of prospective students to the institution.

Marketing 145
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30 Entrepreneurs Reveal the Technologies They Most Look Forward to

Hearpreneur

It’s amazing how new technology keeps coming up. As a business owner, you must keep up with these technological improvements and perhaps adopt some to improve efficiency. They help improve your team's productivity and automate your team's business processes and processes in your business. It also saves you valuable time and helps keep track of activities happening around you.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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Data Storytelling: How to Inspire & Convince with Data

ConversionXL

Investing in data lets you make strategic business decisions based on insights rather than instinct or opinion. It reduces risk and drives smarter investments. But data has no value without understanding. While the data might make sense to you, it might appear as meaningless numbers on a page to people outside of your role. The benefits of data lie in the way you communicate it.

Audience 109
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Why Email Marketing Is (Still) Important In 2022

Duct Tape Marketing

Why Email Marketing Is (Still) Important In 2022 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Laura Goldberg. In this episode of the Duct Tape Marketing Podcast , I interview Laura Goldberg. Laura is the Chief Marketing Officer at Constant Contact. Before Constant Contact, she served as a Chief Revenue Officer for Cabbage, a leading cash flow management and data platform for small businesses acquired by American Express.

Email 99

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Early Stage Advisor Equity Grants

Eric Friedman

Advisor helping a startup – Midjourney. I have been thinking about early stage equity and advisor grants for some time, including a post in 2016 , that I rely on and wanted to revisit. I have had a few founder friends reach out to me asking about how much equity to give to an advisor, and had some operators reach out asking how to become an advisor for an early stage founder.

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How To Use and Integrate Regtech Solutions

The Startup Magazine

Every industry deals with regulations in some capacity. It’s a critical aspect of operating in those sectors. Regulations exist to help protect organizations and consumers. After all, you wouldn’t want to deal with a bank that doesn’t follow the regulations that protect your money and privacy. Every industry has them, but the most prominent (and vital) ones are upheld in the financial, healthcare, pharmaceutical, and payment industries.

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30 Entrepreneurs Say What Changes They Expect in Their Business Due to Technology

Hearpreneur

Technology disruption is happening at a rapid pace all around us. Its role in business will keep changing more and more with the advancement. It will have an impact on every business type. We asked our entrepreneurs what changes do they expect due to technology shortly, and this is what they have to say. #1- LED walls in exhibits. Photo Credit: Thomas Samuels.

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Marketing metrics are a competitive advantage. They allow you to create and optimize campaigns based on actionable evidence rather than intuition. But to turn data into insights and money, it’s not enough to simply collect information. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance.

Metrics 105
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Simple Lessons In Never Giving Up

Duct Tape Marketing

Simple Lessons In Never Giving Up written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Martha McSally. In this episode of the Duct Tape Marketing Podcast , I interview Martha McSally. Martha is a compelling example of overcoming adversity and fear to achieve extraordinary feats. Losing her dad at the age of 12 and surviving sexual abuse and assault, she persevered to become the 1st woman in U.S. history to fly a fighter jet in combat and command a fighter squadron in

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10 Classic Rules For Venture Success That Still Apply

Startup Professionals Musings

In this world of constant change, new technologies, and a thousand cultures, it’s evident and somehow comforting to me that the basic rules for business prosperity really haven’t changed in the last hundred years. Business success is still more about the people than the technology or idea involved. As an angel investor and a mentor to entrepreneurs I still see this every day.

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The Largest Black Technology Conference: AfroTech Kicks Off Sunday in Austin

SiliconHills

The largest black technology conference, AfroTech Conference, kicks off Sunday at the Austin Convention Center. It marks a return to in-person events after two years of the AfroTech Conference held virtually due to the COVID-19 Pandemic. The conference features fireside chats with technology leaders and music performances. “We are continuing to tackle the diversity gap […].

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Top 5 Tools That Every Startup Needs to Provide an Excellent Customer Care

The Startup Magazine

Customer care is one of the most critical steps in starting a business. It’s a crucial part of every business for you to build strong relationships with your customers. According to a survey report provided by ArenaCX, 56% of customers stated that they are willing to pay a premium for a product to get excellent customer care. Source: Unsplash.

Customer 132
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30 Entrepreneurs Explain How Technology is Impacting Their Business Today

Hearpreneur

It’s becoming increasingly important for every business to have at least basic technology to run daily operations in the current day society. It makes communication seamless and brings both tangible and intangible results. Despite the glowing positive side of it, technology also has negative implications on business, especially in this cyber-crime era.

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

CXL Live 2022 was a blast. Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. Add to that breakfast tacos, a lot of beer, and three parties. Even though the Austin weather had some surprises in store for us, the tremendous effort to organize CXL Live pulled off the event through a (literal) storm and frenzy.

B2B 94
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Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Debbie Howard. In this episode of the Duct Tape Marketing Podcast , I interview Debbie Howard. Debbie is the co-founder and CEO of Senior Living SMART, a full-service marketing agency focused exclusively on the senior housing and care industry.

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8 People And Process Skills Required In Any Business

Startup Professionals Musings

As an investor in startups, I most often see entrepreneurs who are technologists, or at least have a real passion for a specific product. They rarely highlight their marketing and relationship skills , even though, in my experience, these are more often the key to success in business than product skills. I’m a believer in the old saying that investors look for great people, more than great ideas.

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Top tips to protect your small business against a cyber attack

NZ Entrepreneur

As the adoption of digital tools has become increasingly more important for doing business, it’s crucial that business owners know how to protect themselves and their operations against cyber-attacks, says MYOB’s Head of Information and Cyber Security, Peter Wolski. COVID-19 increased the urgency for many businesses – particularly SMEs – to adopt digital tools.

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Spotting Opportunities; The Startup Journey of Catherine Mandungu

The Startup Magazine

Catherine Mandungu is the founder of Think RevOps , a company that began as the pandemic was brewing. She realised the revenue operations market was booming, especially within the tech industry, and therefore wanted to explore what is largely an untapped market within the UK and Europe. Finding a foothold in an often-unexplored area is difficult, but Catherine knew she could become a pioneer.

Congo 134
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Book speedwriting?

deal architect

I asked followers on LinkedIn how they would use 4 months of sabbatical credits like I have accumulated over two decades at Deal Architect. I got plenty of suggestions including this from Andre Blumberg, CIO at Hong Kong based CLP.

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Data Visualization for Marketers: Do’s, Dont’s, and 6 Expert Tools

ConversionXL

Marketers have access to more data than they need. Your time on this page has already generated data on the pop-ups you close, how fast you read, and where your cursor stops. To extract value from the numbers in your analytics tools and on your dashboard, you need to organize them. Bar graphs, pie charts, and matrices are data visualization tools that reveal trends and key findings in an understandable and engaging format.

Marketing 110
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Using Data, Experience, And Intuition To Drive Your Decisions

Duct Tape Marketing

Using Data, Experience, And Intuition To Drive Your Decisions written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Paul Magnone. In this episode of the Duct Tape Marketing Podcast , I interview Paul Magnone. Paul is Head of Global Strategic Alliances at Google where he is developing a growing ecosystem of partners that will unlock the next generation of business value via the cloud and related technologies.

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7 Startup Costs That You Assume With Outside Funding

Startup Professionals Musings

One of the myths I often hear as an advisor to many entrepreneurs is that their lifestyle would somehow be better if they could more easily find other people’s money to build their startup. They don’t realize that according to many experts , more than 90 percent of satisfied entrepreneurs use bootstrapping, since other people’s money always comes with strings, most of them negative.

Cost 267
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The Three Pillars of World-class Corporate Innovation

Steve Blank

My good friend Alexander Osterwalder , the inventor of the business model canvas (one of foundations of the Lean Methodology) has written a playbook (along with his associate partner Tendayi Viki ,) From Innovation Theater to Growth Engine to explain how to build and implement repeatable innovation processes inside a company. . Here’s their introduction to the key concepts inside the playbook.

Portfolio 378
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Top Tips for Securing Valuable Stock in Transit

The Startup Magazine

For many businesses, one of the biggest investment areas is stock, materials, inventory, equipment , and the like. Sometimes, a lot of cash is tied up in products that need to be moved around the country or the world, or rare materials must be shipped into and from business premises. No matter what you sell in your venture, if you have valuable stock that you need to move throughout the year, it’s vital to ensure its security so you don’t have extensive insurance and cashflow issues to worry abo

Stock 130
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Burning Platform: The year in industry events and travel

deal architect

In the 81st episode of Burning Platform, we host Jon Reed of Diginomica and Brian Sommer of Techventive to discuss the good and bad in industry events we experienced this year and on the state of business travel. I carved.

Hosting 370
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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

Intuition is no substitute for data. As Dr. Eric Bonabeau says, “The more data you have to weigh, and the more unprecedented the challenges you face, the less you should rely on instinct and the more on reason and analysis.”. With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings.

Analytics 106
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Helping Entrepreneurs Get To Where They Want To Go Faster

Duct Tape Marketing

Helping Entrepreneurs Get To Where They Want To Go Faster written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Carolyn Rodz. In this episode of the Duct Tape Marketing Podcast , I interview Carolyn Rodz. Carolyn serves as the co-founder and CEO of Hello Alice. Hello Alice is a free, data-driven, and multichannel platform helping small business owners on their entrepreneurial journey by providing access to relevant funding networks and technical assistance tools while

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7 Staffing Strategies That May Cost You Your Business

Startup Professionals Musings

Business success is all about having the best team, yet the average entrepreneur has little prior experience with hiring people and building top-notch teams. It’s no wonder that 45 percent fail in the first five years, and an even smaller percentage ever see a return for their years of effort. Most new entrepreneurs assume their passion will attract and motivate the right team members.

Cost 260
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Why The Pentagon Can’t Count: It’s Time to Reinvent the Audit

Steve Blank

This article previously appeared in War on the Rocks. In the past, headlines about the Pentagon failing its financial audit again would never have caught my attention. But having been in the middle of this conversation when I served on one of the Defense Department’s advisory boards, I understand why the Pentagon can’t count. The experience taught me a valuable lesson about innovation and imagination in large organizations, and the difference visionary leadership – or the lack of it –

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No Whining And 6 Other Career Rules For Young Professionals

YoungUpstarts

Being whiny doesn’t warrant respect. What will command respect? Robin Landa shares six professional career rules. The post No Whining And 6 Other Career Rules For Young Professionals appeared first on Young Upstarts.

Warrant 299
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Analyst Cam: Salesforce Verticals – Manufacturing Cloud

deal architect

As we have moved to virtual briefings, I have increasingly been excerpting short video segments (with permission) as part of my Analyst Cam series. This time it is Achyut Jajoo · SVP and GM, Manufacturing and Automotive presenting an update.

Vertical 273
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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

Here’s an interesting statistic: Eight out of 10 TikTok users say they enjoy TikTok Ads. At a time when more people are using ad blockers and paying for ad-free experiences, TikTokers are embracing advertising. TikTok’s audience uses the app with an exploratory mindset and a willingness to engage with branded content. Ads are a natural part of the experience.

Customer 102
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The Secret Sauce For Smarter Marketing Execution

Duct Tape Marketing

The Secret Sauce For Smarter Marketing Execution written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Clare Price. In this episode of the Duct Tape Marketing Podcast , I interview Clare Price. Clare is the President and CEO of Octain Growth Systems, the systems, process, and tools company that helps you take control of your marketing through smart execution.

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6 Hurdles To Deep Relationships With Business Clients

Startup Professionals Musings

Selling services has always been about relationships, but the challenges of building relationships with services clients have exploded. Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience.