October, 2021

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The Demographics Of New Venture Founders Are Changing

Startup Professionals Musings

Contrary to what you might guess, the highest rate of small business and entrepreneurial growth over the last few years is not Gen-Y upstarts, but Boomers over the age of 50, now called encore entrepreneurs. In fact, according to the latest trend data and press reports , these Baby Boomers have grown yearly to 41 percent of small business owners, second only to Gen-X, at 44 percent.

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Technology, Innovation, and Great Power Competition – Class 3

Steve Blank

This article first appeared in West Point’s Modern War Institute. . We just had our third week of our new national security class at Stanford – Technology, Innovation and Great Power Competition. Joe Felter , Raj Shah and I designed the class to cover how technology will shape all the elements of national power (our influence and footprint on the world stage).

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How a Virtual Assistant can Help Startup Make More Sales

ReadWriteStart

In this day and age, virtual assistants have become one of the staples of the increasingly digital business world. The outbreak of COVID-19 only sped up their rise to prominence. As a result, most companies around the world had to shift their operations online. In such a situation, most of the tasks that were otherwise performed by on-site staff fell into the VA’s backyard.

Sales 185
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How the Raspberry Pi could help your startup to develop a custom IT solution?

The Startup Magazine

You might have a project idea for your start-up but you are unsure of how to implement its technical side. What you need is a custom IT solution. Converting your business ideas, goals and needs into a unique IT product will offer competitive advantage. But how can the compact Raspberry Pi help you achieve this? Vast Peripheral Support. The Raspberry Pi includes 26 GPIO Pins which are useful for embedded projects and interfacing software.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline. How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. However, the shape of the curve—the length of the arc and the speed of the decline—is also determined by how you market that product at each stage of its life.

Product 142
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21 Entrepreneurs Reveal Their Favorite Business or Entrepreneur Turnaround Story

Hearpreneur

Poor performance in business doesn’t always imply the failure of a business. It can be an improving point for a business or mark its upward trajectory. Hiring an expert or a coach to walk you through this stage can help you minimize the chances of failure although identifying the problem first can be a great way to create a long-lasting strategy. Whichever path works best for you, improvement should be the ultimate goal.

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Finding New Customers In Untapped Places

Duct Tape Marketing

Finding New Customers In Untapped Places written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Pamela Slim. In this episode of the Duct Tape Marketing Podcast , I interview Pamela Slim. Pam is an author, community builder, consultant, and former corporate director of training and development at Barclays Global Investors. Pam is best known for her book Escape from Cubicle Nation, and she recently wrote a new book called – The Widest Net: Unlock Untapped Markets and Disc

Customer 100
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AI-Powered Shopify: The Smarter Way to Sell

ReadWriteStart

What is Shopify? Shopify is a technological tide in the digital advancement of e-commerce. It is not only a tool or a mere feature. Instead, it is a complete solution for people who wish to either start their online store or want to revamp existing services in this realm. Shopify is quite popular for its unique online store designs , branding tools, customized services, and applications to make insightful decisions based on real-time reporting and other ready-made programs.

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How Kip Lewis of Austin, Texas Found Success After Failure

The Startup Magazine

Kip Lewis enjoys many successes today after launching his real estate investment company with just $2,000 in savings nearly 30 years ago. Lewis has also known his share of failure over the past three decades in business. Today, he credits much of his ongoing success as an entrepreneur to the fact that he vowed to never let failure defeat him. Rather than feeling so embarrassed by his mistakes that he gave up trying, Round Rock business professional Kip Lewis looked for valuable lessons in his fa

Texas 174
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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

The marketing and sales funnel is a time-tested framework for mapping the customer journey. However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. In the current landscape, to successfully guide a person from prospect to customer, you need to think about their behavior and deliver marketing that fits their needs at every stage of the funnel.

Customer 140
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25 Entrepreneurs Explain What They Love About Being An Entrepreneur

Hearpreneur

Being in love is great. Being in love with your business, when you’re an entrepreneur, is even better. Waking up each morning knowing you are getting to do exactly what you love is more than most people could ever say about any “job” they have had. Although there are days when tossing in your hat seems like a viable option, remembering how much you love your “job” can quickly snap an entrepreneur out of that mentality.

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8 Strides For Balanced Business Thinking And Delivery

Startup Professionals Musings

Based on my own experience in business, the best results come from a balance of vision and creativity, combined with a clear focus on logical problem solving and results. This balance is rare and often called “ whole-brain ” thinking, versus the traditional right-brain or left-brain orientation. Recent studies indicate that less than ten percent of business leaders show this balance today.

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Savvy Tips to Recruit Your Startup Dream Team

Up and Running

The American job market has become even more competitive amid the pandemic-fueled “Great Resignation” — the number of employees quitting their jobs peaked in April 2021 and has remained high over the past few months. . As a startup looking to hire your dream team, this news can be exciting. After all, the fate of your company largely depends on your ability to assemble the best possible talent.

Startup 127
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How to Develop a Clubhouse Clone App? – A Comprehensive Guide to Build an Audio Based App

ReadWriteStart

All social media apps have formed their own identities, and let’s face the truth: The apps all feel the same at this point. This led to the birth of a new app designed solely to break the wheel and reinvent it. The Clubhouse is a social media app that lets users finally experience a breath of fresh air in the social media app market. By bearing in mind to differ from the rest, the app focuses on all aspects of social media interaction that haven’t been implemented in the way it was m

Audio 145
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Four Benefits Of The Well Architected Framework In Cloud Applications

The Startup Magazine

Building applications in the cloud is significantly on the rise. More businesses and organizations are switching to using the cloud. Whether they’re looking to glean helpful insights from the immense amount of data that can be leveraged from the cloud or interested in better operational efficiency, there’s no denying that businesses are flocking to the cloud at faster rates.

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How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)

ConversionXL

“You have to spend money to make money.”. This seemingly good-natured advice has spelled doom for millions of businesses worldwide. While it’s true that businesses occasionally need to spend more upfront to validate their idea, doing so with a complete disregard for unit economics can be fatal. That’s why Customer Acquisition Cost (CAC) is such a critical metric.

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Establishing a Code of Conduct for Nonprofit Board Members

Board Effect

Regulations are in a constant state of evolution, globalization is on the rise, and technology is disrupting every industry. With so many important decisions to make, nonprofit board members must establish a code of ethics. Nonprofit boards are being highly scrutinized in the same vein as for-profit corporations and often to the same degree of accountability. .

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6 Aspects Of Your Story That Will Make You Memorable

Startup Professionals Musings

The biggest challenge for every entrepreneur and every startup today is to get noticed and remembered in today’s information overload. The number of entrepreneurs worldwide is huge, starting an estimated 50 million new businesses per year, or 137,000 per day. Every one of these probably has a unique story, but in my years as a startup advisor I only remember hearing a few who capitalized on their story.

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Empowering Women To Write Their Own Story

Duct Tape Marketing

Empowering Women To Write Their Own Story written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jess Ekstrom. In this episode of the Duct Tape Marketing Podcast , I interview Jess Ekstrom. Jess is on a mission to help women tell and sell stories through writing and speaking. She’s also the creator of an organization called Headbands of Hope.

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What Type of Business Structure is Right for a SaaS, AI or IoT Company?

ReadWriteStart

If you’re thinking about starting a tech startup you already know — there are a lot of things to consider. The legal structure for business formation is one of those critical factors, and it has a significant impact on whether you will succeed or not. Most SaaS , AI, and IoT enterprises are corporations. But what if a tech startup uses the LLC structure?

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The Connection Between Failure and Resilience: How Small Losses Can Build Big Wins

The Startup Magazine

In preparing to write his acclaimed book David and Goliath , Malcolm Gladwell recalls an encounter with a software programming legend named Vivek Ranadivé. And while there’s likely no end to the stories exchanged between the two, Malcolm often retells the story of Vivek coaching his 12-year-old daughter’s basketball team, perhaps because he took up the head coach position having never touched a basketball or watched a game in his life.What the 12 year old girls team might have had in eagerness,

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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . Brand tracking is how you measure if those efforts are paying off. Brand tracking provides both qualitative and quantitative answers to crucial questions: How do your customers perceive your brand?

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12 Entrepreneurs Discuss The Entrepreneurs That Best Represents Innovation and Disruption

Hearpreneur

Innovation is a driver of many businesses globally. In the competitive business world, you have to innovate ideas on how your business should run. Different entrepreneurs take on diverse approaches to implement innovative ideas in their businesses and some emerge to be successful. This gains them recognition as innovative and inspire other entrepreneurs to be innovative as well.

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6 Keys To Aiming Your Product To Mainstream Customers

Startup Professionals Musings

Every technical entrepreneur is an early adopter of technology, so naturally they build things with people like themselves in mind. Unfortunately, for most solution markets, early adopters represent only 10 to 15 percent of the total opportunity, so it’s easy to get mislead on the real requirements of mainstream customers. Psychologists call this the confirmation bias.

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The 5 Step Winning Website Formula

Duct Tape Marketing

The 5 Step Winning Website Formula written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Tim Brown. In this episode of the Duct Tape Marketing Podcast , I interview Tim Brown. Tim owns Hook Agency, a boutique digital agency out of Minneapolis. He specializes in combining visual design and SEO for construction companies. Key Takeaway: Having a beautifully designed website doesn’t guarantee leads.

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Paul Biggar Co-Founder Of $1.7 Billion Tech Unicorn CircleCI.com, DarkLang.com, PhD In Compilers (VC EP16)

Entrepreneurs-Journey.com by Yaro Starak

Paul Biggar got started as a computer engineer early in life. He became a specialist in the field of compilers (software engineers use compilers to test code to see if it works or not). He liked compilers so much he completed a PhD on the topic. Paul had a few false starts as an entrepreneur, […]. The post Paul Biggar Co-Founder Of $1.7 Billion Tech Unicorn CircleCI.com, DarkLang.com, PhD In Compilers (VC EP16) appeared first on Yaro.Blog.

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8 Straightforward Ways to Improve Your Small Business

The Startup Magazine

Today’s world is all about competition. There are so many businesses around us, and to stay in the game, you need to think of ways to improve your small business revenue. However, many of us are not sure what to do and how to go about the process. It’s important to remember that every small business needs a different approach. Here are 8 straightforward ways to help you improve your small business.

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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

If you’ve been in business for any amount of time, you may well have heard the phrase, “the money is in the list.”. It’s a proverb as old as the internet, probably older. It’s also true. And more relevant than ever. If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. However, it’s not without challenges.

Email 136
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5 ways entrepreneurs can make the most of downtime

NZ Entrepreneur

Whether you’re starting your first business or a serial entrepreneur, managing periods of unscheduled downtime is fast becoming a core skill. What was unthinkable two years ago has now become everyday: working from home with outings only for essential groceries and exercise, and online Zoom school. Some parts of the world have been living with various levels of restriction for more than 18 months.

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Analyst Cam: Aisera

deal architect

As we have moved to virtual briefings, I have increasingly been excerpting short video segments (with permission ), as part of my Analyst Cam series. This time, it is Muddu Sudhakar, CEO of Aisera. He presents on their Conversational AI.

Video 434
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How Small Business Owners And Entrepreneurs Can Succeed

Duct Tape Marketing

How Small Business Owners And Entrepreneurs Can Succeed written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Barry McCarthy. In this episode of the Duct Tape Marketing Podcast , I interview Barry C. McCarthy. Barry was named President and CEO of Deluxe Corporation in November 2018 and is a member of its board of directors.

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Technology, Innovation, and Great Power Competition – Class 1

Steve Blank

This article first appeared in West Point’s Modern War Institute. We just had our first week of our new national security class at Stanford – Technology, Innovation and Great Power Competition. Joe Felter , Raj Shah and I designed the class to cover how technology will shape all the elements of national power (our influence and footprint on the world stage).

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10 Things to Check Before Buying a Refurbished iPhone

The Startup Magazine

Before you decide on buying a refurbished iPhone X, you should take into consideration that it may not be an ideal choice for you. It is important to consider the following things when buying a used phone: Quality of the phone. Condition of the phone. Repairs needed. Original features. Does the phone have a warranty? Is the battery good? Does the phone have any scratches or dents on it?

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How to Build & Execute a Facebook Marketing Strategy

ConversionXL

When it comes to reach, no other social media platform comes close to Facebook. More than half of all active internet users worldwide use it, and two-thirds of users say they visit business pages at least once a week. The sheer size of Facebook means there’s likely an audience for any product. But that doesn’t mean you can set up, start posting and watch the magic happen.

Marketing 134
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5 Rules Of Relevancy That Set Your New Venture Apart

Startup Professionals Musings

Some investors seem to focus wholly on the strengths of the management team, or a sustainable competitive advantage, and in reality these are the core attributes for every funding equation. While these may be necessary for funding, they may not be sufficient to make your startup the great success embodied in your vision. In the last few years, perhaps in reaction to the business integrity issues leading to the recession way back in 2008, I am seeing a renewed focus on other less tangible attribu

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Analyst Cam: Workday Skills Cloud update

deal architect

As we have moved to virtual briefings, I have increasingly been excerpting short video segments (with permission ), as part of my Analyst Cam series. This time it is Cristina Goldt, GM Talent products at Workday who provides an update.

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