October, 2021

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The Demographics Of New Venture Founders Are Changing

Startup Professionals Musings

Contrary to what you might guess, the highest rate of small business and entrepreneurial growth over the last few years is not Gen-Y upstarts, but Boomers over the age of 50, now called encore entrepreneurs. In fact, according to the latest trend data and press reports , these Baby Boomers have grown yearly to 41 percent of small business owners, second only to Gen-X, at 44 percent.

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How a Virtual Assistant can Help Startup Make More Sales

ReadWriteStart

In this day and age, virtual assistants have become one of the staples of the increasingly digital business world. The outbreak of COVID-19 only sped up their rise to prominence. As a result, most companies around the world had to shift their operations online. In such a situation, most of the tasks that were otherwise performed by on-site staff fell into the VA’s backyard.

Sales 185
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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline. How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. However, the shape of the curve—the length of the arc and the speed of the decline—is also determined by how you market that product at each stage of its life.

Product 142
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How Kip Lewis of Austin, Texas Found Success After Failure

The Startup Magazine

Kip Lewis enjoys many successes today after launching his real estate investment company with just $2,000 in savings nearly 30 years ago. Lewis has also known his share of failure over the past three decades in business. Today, he credits much of his ongoing success as an entrepreneur to the fact that he vowed to never let failure defeat him. Rather than feeling so embarrassed by his mistakes that he gave up trying, Round Rock business professional Kip Lewis looked for valuable lessons in his fa

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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21 Entrepreneurs Reveal Their Favorite Business or Entrepreneur Turnaround Story

Hearpreneur

Poor performance in business doesn’t always imply the failure of a business. It can be an improving point for a business or mark its upward trajectory. Hiring an expert or a coach to walk you through this stage can help you minimize the chances of failure although identifying the problem first can be a great way to create a long-lasting strategy. Whichever path works best for you, improvement should be the ultimate goal.

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What is Personalized Marketing? Learn How to Connect With Customers

Up and Running

The world grows more impersonal by the day, and people crave being more than just another number in the customer queue. During the last few years, marketers have turned toward more personalized experiences to win customers over. From Amazon basing recommendations on past browsing behavior to companies greeting people by name, you’ll see examples of personalization everywhere.

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AI-Powered Shopify: The Smarter Way to Sell

ReadWriteStart

What is Shopify? Shopify is a technological tide in the digital advancement of e-commerce. It is not only a tool or a mere feature. Instead, it is a complete solution for people who wish to either start their online store or want to revamp existing services in this realm. Shopify is quite popular for its unique online store designs , branding tools, customized services, and applications to make insightful decisions based on real-time reporting and other ready-made programs.

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How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)

ConversionXL

“You have to spend money to make money.”. This seemingly good-natured advice has spelled doom for millions of businesses worldwide. While it’s true that businesses occasionally need to spend more upfront to validate their idea, doing so with a complete disregard for unit economics can be fatal. That’s why Customer Acquisition Cost (CAC) is such a critical metric.

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Four Benefits Of The Well Architected Framework In Cloud Applications

The Startup Magazine

Building applications in the cloud is significantly on the rise. More businesses and organizations are switching to using the cloud. Whether they’re looking to glean helpful insights from the immense amount of data that can be leveraged from the cloud or interested in better operational efficiency, there’s no denying that businesses are flocking to the cloud at faster rates.

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25 Entrepreneurs Explain What They Love About Being An Entrepreneur

Hearpreneur

Being in love is great. Being in love with your business, when you’re an entrepreneur, is even better. Waking up each morning knowing you are getting to do exactly what you love is more than most people could ever say about any “job” they have had. Although there are days when tossing in your hat seems like a viable option, remembering how much you love your “job” can quickly snap an entrepreneur out of that mentality.

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Finding New Customers In Untapped Places

Duct Tape Marketing

Finding New Customers In Untapped Places written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Pamela Slim. In this episode of the Duct Tape Marketing Podcast , I interview Pamela Slim. Pam is an author, community builder, consultant, and former corporate director of training and development at Barclays Global Investors. Pam is best known for her book Escape from Cubicle Nation, and she recently wrote a new book called – The Widest Net: Unlock Untapped Markets and Disc

Customer 101
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8 Strides For Balanced Business Thinking And Delivery

Startup Professionals Musings

Based on my own experience in business, the best results come from a balance of vision and creativity, combined with a clear focus on logical problem solving and results. This balance is rare and often called “ whole-brain ” thinking, versus the traditional right-brain or left-brain orientation. Recent studies indicate that less than ten percent of business leaders show this balance today.

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What Type of Business Structure is Right for a SaaS, AI or IoT Company?

ReadWriteStart

If you’re thinking about starting a tech startup you already know — there are a lot of things to consider. The legal structure for business formation is one of those critical factors, and it has a significant impact on whether you will succeed or not. Most SaaS , AI, and IoT enterprises are corporations. But what if a tech startup uses the LLC structure?

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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . Brand tracking is how you measure if those efforts are paying off. Brand tracking provides both qualitative and quantitative answers to crucial questions: How do your customers perceive your brand?

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How the Raspberry Pi could help your startup to develop a custom IT solution?

The Startup Magazine

You might have a project idea for your start-up but you are unsure of how to implement its technical side. What you need is a custom IT solution. Converting your business ideas, goals and needs into a unique IT product will offer competitive advantage. But how can the compact Raspberry Pi help you achieve this? Vast Peripheral Support. The Raspberry Pi includes 26 GPIO Pins which are useful for embedded projects and interfacing software.

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Savvy Tips to Recruit Your Startup Dream Team

Up and Running

The American job market has become even more competitive amid the pandemic-fueled “Great Resignation” — the number of employees quitting their jobs peaked in April 2021 and has remained high over the past few months. . As a startup looking to hire your dream team, this news can be exciting. After all, the fate of your company largely depends on your ability to assemble the best possible talent.

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12 Entrepreneurs Discuss The Entrepreneurs That Best Represents Innovation and Disruption

Hearpreneur

Innovation is a driver of many businesses globally. In the competitive business world, you have to innovate ideas on how your business should run. Different entrepreneurs take on diverse approaches to implement innovative ideas in their businesses and some emerge to be successful. This gains them recognition as innovative and inspire other entrepreneurs to be innovative as well.

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6 Aspects Of Your Story That Will Make You Memorable

Startup Professionals Musings

The biggest challenge for every entrepreneur and every startup today is to get noticed and remembered in today’s information overload. The number of entrepreneurs worldwide is huge, starting an estimated 50 million new businesses per year, or 137,000 per day. Every one of these probably has a unique story, but in my years as a startup advisor I only remember hearing a few who capitalized on their story.

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The 5 Step Winning Website Formula

Duct Tape Marketing

The 5 Step Winning Website Formula written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Tim Brown. In this episode of the Duct Tape Marketing Podcast , I interview Tim Brown. Tim owns Hook Agency, a boutique digital agency out of Minneapolis. He specializes in combining visual design and SEO for construction companies. Key Takeaway: Having a beautifully designed website doesn’t guarantee leads.

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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

If you’ve been in business for any amount of time, you may well have heard the phrase, “the money is in the list.”. It’s a proverb as old as the internet, probably older. It’s also true. And more relevant than ever. If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. However, it’s not without challenges.

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The Connection Between Failure and Resilience: How Small Losses Can Build Big Wins

The Startup Magazine

In preparing to write his acclaimed book David and Goliath , Malcolm Gladwell recalls an encounter with a software programming legend named Vivek Ranadivé. And while there’s likely no end to the stories exchanged between the two, Malcolm often retells the story of Vivek coaching his 12-year-old daughter’s basketball team, perhaps because he took up the head coach position having never touched a basketball or watched a game in his life.What the 12 year old girls team might have had in eagerness,

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5 ways entrepreneurs can make the most of downtime

NZ Entrepreneur

Whether you’re starting your first business or a serial entrepreneur, managing periods of unscheduled downtime is fast becoming a core skill. What was unthinkable two years ago has now become everyday: working from home with outings only for essential groceries and exercise, and online Zoom school. Some parts of the world have been living with various levels of restriction for more than 18 months.

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20 Entrepreneurs Reveal The Entrepreneurs They Consider to be Successful

Hearpreneur

In our societies and business, there’re entrepreneurs who have demonstrated exceptional personalities and demeanor to pull it through business. Some of them are alive and continue to do great things while others only read about them. Here’re the entrepreneurs, business owners, and other entrepreneurs considered to be successful. #1- Who find what customers need.

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6 Keys To Aiming Your Product To Mainstream Customers

Startup Professionals Musings

Every technical entrepreneur is an early adopter of technology, so naturally they build things with people like themselves in mind. Unfortunately, for most solution markets, early adopters represent only 10 to 15 percent of the total opportunity, so it’s easy to get mislead on the real requirements of mainstream customers. Psychologists call this the confirmation bias.

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How Small Business Owners And Entrepreneurs Can Succeed

Duct Tape Marketing

How Small Business Owners And Entrepreneurs Can Succeed written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Barry McCarthy. In this episode of the Duct Tape Marketing Podcast , I interview Barry C. McCarthy. Barry was named President and CEO of Deluxe Corporation in November 2018 and is a member of its board of directors.

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Paul Biggar Co-Founder Of $1.7 Billion Tech Unicorn CircleCI.com, DarkLang.com, PhD In Compilers (VC EP16)

Entrepreneurs-Journey.com by Yaro Starak

Paul Biggar got started as a computer engineer early in life. He became a specialist in the field of compilers (software engineers use compilers to test code to see if it works or not). He liked compilers so much he completed a PhD on the topic. Paul had a few false starts as an entrepreneur, […]. The post Paul Biggar Co-Founder Of $1.7 Billion Tech Unicorn CircleCI.com, DarkLang.com, PhD In Compilers (VC EP16) appeared first on Yaro.Blog.

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8 Straightforward Ways to Improve Your Small Business

The Startup Magazine

Today’s world is all about competition. There are so many businesses around us, and to stay in the game, you need to think of ways to improve your small business revenue. However, many of us are not sure what to do and how to go about the process. It’s important to remember that every small business needs a different approach. Here are 8 straightforward ways to help you improve your small business.

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Analyst Cam: Aisera

deal architect

As we have moved to virtual briefings, I have increasingly been excerpting short video segments (with permission ), as part of my Analyst Cam series. This time, it is Muddu Sudhakar, CEO of Aisera. He presents on their Conversational AI.

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Consistency Matters: Building Sustainable Leadership Excellence

YoungUpstarts

Adam Bandelli shares 3 things he says every leader must do to show up consistently. Practice these behaviors and you will have great influence and impact on your organization. The post Consistency Matters: Building Sustainable Leadership Excellence appeared first on Young Upstarts.

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5 Rules Of Relevancy That Set Your New Venture Apart

Startup Professionals Musings

Some investors seem to focus wholly on the strengths of the management team, or a sustainable competitive advantage, and in reality these are the core attributes for every funding equation. While these may be necessary for funding, they may not be sufficient to make your startup the great success embodied in your vision. In the last few years, perhaps in reaction to the business integrity issues leading to the recession way back in 2008, I am seeing a renewed focus on other less tangible attribu

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How To Create Remarkable Experiences For Your Customers

Duct Tape Marketing

How To Create Remarkable Experiences For Your Customers written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dan Gingiss. In this episode of the Duct Tape Marketing Podcast , I interview Dan Gingiss. Dan is an international keynote speaker and coach who believes that a remarkable customer experience is your best sales and marketing strategy.

Customer 101
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What’s new with NextView? The story behind our NextView.vc website refresh

View from Seed

As someone relatively new to the VC space, I was particularly struck by the partners’ collective reflections regarding what has changed and what has remained the same. Here are some of the industry-wide mega shifts I’ve overheard as central points of water cooler discussion: the ever-increasing check size for seed rounds, the ever-changing “hottest” vertical that folks are jumping at the bit to invest in, the mere existence of platform as an arm within venture, the absolutely manic market, crypt

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Logo Design Tips for DIY Business Owners

The Startup Magazine

If you`re considering designing your logo, I`m sure you know its importance as a leading visual for your brand. That it`s often the first impression, people have of your business. And the colors, fonts, and shapes you choose play a big part in determining how consumers feel about you. You probably also know about versatility and why and how a logo works on numerous platforms and marketing materials.

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Analyst Cam: Workday Skills Cloud update

deal architect

As we have moved to virtual briefings, I have increasingly been excerpting short video segments (with permission ), as part of my Analyst Cam series. This time it is Cristina Goldt, GM Talent products at Workday who provides an update.

Cloud 312
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Why Seek Assistance From A Bankruptcy Attorney Before Filing For Bankruptcy?

YoungUpstarts

Contact a debt relief attorney before filing for bankruptcy if you experience a serious economic crisis and can’t repay debts on time. . The post Why Seek Assistance From A Bankruptcy Attorney Before Filing For Bankruptcy? appeared first on Young Upstarts.

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7 Tips To Raise Your Entrepreneur Instincts In School

Startup Professionals Musings

A popular myth these days is that finishing college only dilutes your entrepreneurial instincts, and the best of the best, including Bill Gates, Steve Jobs and Mark Zuckerberg, dropped out early to hasten their success. I agree with Robert E. Litan, former VP of research at the Kauffman Foundation, that these are exceptions to the rule, rather than a model to emulate.