How to Improve Your Odds of Getting to Yes with a VC — “Land and Expand”
Both Sides of the Table
MAY 24, 2018
If you’ve read any of my ongoing series on fund raising from venture capitalist (episode 1?— ?controlling your psychology ) you no doubt have heard me say that raising capital is a sales & marketing process. You company is the product and you’re selling an equity ownership in your company but much more broadly you’re selling trust & confidence that you’re going to build something enormously valuable and that you’re going to be enjoyable to work hand-in-hand with over the coming decade of
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