Sat.Dec 12, 2020 - Fri.Dec 18, 2020

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5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. Today’s digitally distracted consumer is led to trust only things that they see with their own eyes, senses, so they can render their own judgement. They want the raw data versus a polished message.

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Business Benefits Of Using A CMS

YoungUpstarts

The novel coronavirus disease has led to many businesses embracing digital transformations to accommodate the ever-growing online market. The social distancing needs and huge traffic online has led companies to upgrade their online selling channels to meet the digital demand. Some of the upgrades being incorporated include having regular content updates, improved website design, and other digital improvements.

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How Remote Startups are Changing the Game for Everyone

ReadWriteStart

Based on our history, we can see that unprecedented events have the potential to cause permanent mass changes. Remember the 9/11 attack? That attack changed the face of airport security forever. Suddenly, new transit rules were enforced and sophisticated surveillance gear became commonplace. Here is how remote startups are changing the game for everyone.

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How Your Digital Marketing Strategy Can Help Your Business Get Funding

Up and Running

Funders can be fickle. Each has their own set of criteria for deciding whether a startup has potential. And sometimes it’s a downright mysterious group of benchmarks. Everything from politics to personality may come into play when you’re trying to attract investors. . Still, there are a few considerations you can expect to be a part of the calculus.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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What To Do If You’re a Startup CEO & You Don’t Know How To Sell

Hunter Walker

You’ve heard the expression “All sizzle, no steak?” Or the Texan equivalent of “All hat, no cattle?” [sidenote: it’s weird that cows feature prominently in both of these]. Basically these sayings are referring to people who talk a big game but then can’t back it up with action. Sparkly but no quality behind it. While it’s readily agreed among investors that these types of leaders eventually get seen for what they are over the long haul (although distressingly they usually get funded initially),

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How To Improve Your Startup’s Cybersecurity

YoungUpstarts

Cybersecurity is often the last thing on an entrepreneur’s mind when launching a business. While you might think your new venture is too small fry to attract cybercriminals, your network vulnerabilities and lack of cybersecurity knowledge could make your business an easy target. While your branding, marketing campaigns, and product quality will be at the forefront of your mind, you must not overlook the importance of network and data security.

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The Version One year in review and looking ahead

Version One Ventures

2020…the year of the pandemic. We’ve seen a tremendous amount of human loss and hardship, but it’s also been a year full of hope and innovation. . Technology’s role in the human response to Covid-19 cannot be understated. Hundreds of millions of people suddenly started working from home and attending school/university from home. We shifted a large portion of our lives from offline to online, not missing a beat, thanks to the power of technology.

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4 Lessons You Should Learn Before Launching a Second Business

Up and Running

In most ways, the easiest way to approach a career is to follow the norm and pass the buck to an employer. Let them find work for you and pass it along: you can live a simple life, just getting through your assigned daily workload and not needing to think about anything else. Minimal stress, minimal responsibility, and minimal opportunity for failure.

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9 Creative Meeting Ideas For Remote Teams

YoungUpstarts

by Lisa Tener , award-winning book-writing and publishing coach, published author. Remote meetings were a brilliant solution to social distancing. Meet virtually, stay connected, run things by each other. It worked. And then suddenly, it didn’t work so well. The enthusiasm in connecting and getting things done soon gave way to fatigue — tired eyes, difficulty focusing and other challenges from staring at an electronic screen.

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22 Entrepreneurs Explain Their Major Accomplishments in 2020

Hearpreneur

The end of every year is the opportunity reflect on a 365-day journey. 2020 may have been a bad year for especially due to COVID-19 pandemic while to others, it was a great year. Many businesses were launched and others were closed. Pivots were made and goals were shattered. In the last few days of 2020, we took some time to ask a few entrepreneurs and businesses what their biggest business accomplishments were. #1- Being able to survive the pandemic.

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A/B testing alternatives for low-traffic websites

ConversionXL

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. But what if your website doesn’t have enough traffic? Or if your management refuses to justify the costs of A/B testing? At Map My Growth , we often face this scenario.

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7 Small Business Trends that Arrived Just in Time for 2021

Duct Tape Marketing

7 Small Business Trends that Arrived Just in Time for 2021 written by John Jantsch read more at Duct Tape Marketing. This blog post is brought to you by GoDaddy Pro. Every year for the last 20 or so, I’ve wrapped up the year with my predictions for trends in the coming year. I’m usually spot on too. But that’s really more of a testament to the fact that trends tend to creep up on us rather than overwhelm us.

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Does Your New Year’s Resolution Include Reorganizing Your Data? Cross That Off The List Right Now!

YoungUpstarts

by Elizabeth Thede, director of sales at dtSearch. Organizing your data so you can quickly locate what you are looking for is a great idea for the New Year, just as soon as there are 60 hours in each day instead of 24. In the real world, downloading a search engine is a more realistic option to finding data. The Internet isn’t organized, but you can instantly find what you are looking for using an online search engine.

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20 Entrepreneurs Share Their #1 Goal for 2021

Hearpreneur

Every new year and right after the ball drops, it’s time to go to work. Often entrepreneurs and business owners create their New Year’s Resolutions around their business. It could be more revenue, hiring clients or launching a new product or service, but every new year is an exciting time because it’s ripe with opportunity. We asked entrepreneurs to share their biggest goals and what they were looking forward to in 2021. #1- Collaborate and provide more employment.

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How to Communicate With Customers Using the Storybrand Framework

Up and Running

Did you know that an estimated 90% of new startups fail and that 34% of them close within their first year? There are plenty of reasons why this happens, from poor cash flow to a lack of organization. But one of the less obvious and more costly reasons is utilizing marketing that doesn’t connect with your customers. You can have a great product or service, an obvious opportunity and still be wasting money on customers that simply don’t appear.

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2021 Trends for Small Business

Duct Tape Marketing

2021 Trends for Small Business written by Jenna Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch . In this episode of the Duct Tape Marketing Podcast , I do my annual wrap up of 2020 in a way that predicts what is coming next year! I’ve been doing this post for the last 20 years and I’m usually spot on. That’s not a nod to my prediction ability but more to the fact that trends usually creep up on us and grow.

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What Every Savvy Business Owner Should Know About Holiday Marketing

YoungUpstarts

by Lamar Tyler, founder of Traffic Sales & Profit. You should be selling during the holidays. When I say selling, I mean you should really be selling a lot of your products and services because people are ready to buy! Many retail businesses make the bulk of their revenue during the 4th quarter and this is largely propelled by holiday spending. Even if you’re not in a retail niche the opportunity for you to get your product or service in front of potential leads that turn into new customers

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Breyer Capital Austin?—?End of Year Update

Austin Startup

Breyer Capital Austin?—?End of Year Update After officially announcing Breyer Capital Austin earlier this year after two years of active planning and due diligence, I received a humbling number of gracious emails and messages from Austin-based leaders, entrepreneurs, executives, and investors. Old and new friends have reached out to welcome us to their community and share ideas about how we could play an impactful role in this remarkable city and state.

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How to Build Credit 101 for Small Business Owners

Up and Running

Many businesses, both large and small, rely on borrowed capital to fuel growth and fund other business initiatives. In other words, borrowing is just part of the equation. This means small business owners need to understand how their credit impacts their ability to borrow more than the average consumer looking to purchase a house or buy a new car. Every small business owner in the United States basically has two credit profiles.

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Build a winning IP programme for successful innovation

NZ Entrepreneur

Being strategic with your intellectual property (IP) can be really important. But what is often even more important, especially for businesses built on ongoing innovation, is having a strong IP programme. Resting on your laurels with IP strategy and not having an IP programme may result in missed opportunities and increased business risk. Let’s take New Zealand’s national rugby team, the All Blacks®, as an example.

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Burning Platform: A Curmudgeon Christmas Greeting Card

deal architect

Brian Sommer and I have recorded 12 episodes in this series - see index here. Last couple of weeks, guests Rob Kugel of Ventana, Josh Greenbaum of EA Consulting and Bonnie Tinder of Raven Intel have joined us. This time.

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6 Keys To Enchanting Your Customers With Your Service

Startup Professionals Musings

Having the best solution is a good start these days, but a solution alone is no longer enough to keep customer attention and loyalty. They expect to be surprised and delighted as well by their pre-purchase experience and post-purchase interactions. The most memorable businesses, like Starbucks and Apple, no longer sell products, they sell ‘experiences’ with a product at the center.

Customer 421
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Build Back Better – The Educators Summit

Steve Blank

SAVE THE DATE for the 3rd edition of Lean Innovation Educators Summit. December 16th, 10 – 1pm PST, 1 – 4pm EST , 6 – 9pm UTC. In July 2020, 400+ educators gathered online to discuss and share best practices for Lean education in the virtual environment. We learned a ton. And we’re going to do it again. Join me, Jerry Engel, Pete Newell, and Steve Weinstein and over 1,000 educators from 65 countries and 220 universities for our next Lean Innovation Educators Summit.

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Choosing the Right Boardroom Technology in 2021

Board Effect

The latest advancements in technology have given nonprofit boards many tools that increase their capability and functionality. With so many apps and programs available, it’s easy to get bogged down in searching for the right boardroom technology. New tools and processes that support board work are emerging, and they offer the added benefits of saving costs and creating efficiency for your nonprofit.

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The Analyst Cam: Cognizant on State of Voice Interfaces

deal architect

As we have moved to virtual vendor briefings, I have increasingly been excerpting short segments (with permission from vendors), as part of my Analyst Cam series. This insight from a Cognizant survey caught my eye "When we look back on.

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6 Keys To Driving Your Business Through Team Culture

Startup Professionals Musings

Creating the right company culture must be a top priority of every entrepreneur and business leader. Simply speaking, culture-driven businesses put their people first, and people make the business, rather than the other way around. Today’s business mantra must be “Take care of your people and they will take care of your customers.” Unfortunately, it’s easier said than done.

Cofounder 401
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5 Ways to Save Money as a Small Business

Women Entrepreneurs Can

Sometimes business isn’t going as well as you need it to be. When this happens the last thing you want to do is get rid of your staff members. Sometimes it’s better to try and cut costs and ride the storm until things improve. After all, with hard work and dedication, there is always a way to improve your sales and come out better on the other side.

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The Future Of The Remote-Working Model 

YoungUpstarts

by Dominika Paciorkowska, Chief Managing Director, ClickMeeting. Eight months into the “great remote work experiment” it is clear that we’re never going back. The COVID-19 pandemic may have forced the hand of companies around the world to implement remote work, but its viability long-term has never been more clear, or more studied. . For companies that decide there’s no need (or benefit) to going back to the old way of working, but do not want to embrace a fully remote work environment, creating

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Burning Platform: Diversity Trends in Tech

deal architect

Brian Sommer and I have recorded 12 episodes in this series - see index here. Last couple of weeks, we have had several guests like Rob Kugel of Ventana, Josh Greenbaum of EA Consulting, Bonnie Tinder of Raven Intel, Frank.

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7 Ways Successful Companies Stimulate Team Creativity

Startup Professionals Musings

In my role as a mentor to aspiring entrepreneurs, I find that many of you have your most creative ideas for your company’s first big bang , but often get bogged down with details as the company grows. You rely on your team for the continuing creativity required to thrive in a today’s rapidly changing business landscape. Yet building and maintaining a creative team is a tough challenge.

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The Great HQ Migration

Feld Thoughts

January 3, 2020, seems like a very long time ago. That day, I wrote a post titled The Future Of Work Is Distributed. I had no idea that four months later, all office workers in the world would be working from home, and within six months, the idea of distributed and remote work would be a topic discussed daily. When the Federal tax laws were changed in 2018 to eliminate the deductibility of state income tax, I made the assertion, in the context of Startup Communities, that this would cause moveme

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Starting Your Own Clothing Line? Make Your Brand Stand Out With These Tips

YoungUpstarts

When it comes to starting your own business, there used to be a time when it was extremely easy to create “the next big thing” that no one has ever seen or thought of before. But as technology advances and people are becoming more innovative, there now seems to be nothing new under the sun. This is especially true in heavily saturated markets like the clothing and fashion industry.

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Burning Platform: Project Management in the Age of COVID

deal architect

Brian Sommer and I have recorded 12 episodes in this series - see index here For the next few episodes, I will be joined by guest analysts and industry observers. Last couple of weeks Rob Kugel of Ventana and Josh.

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5 Secrets That Make Jeff Bezos The Leader Of The Pack

Startup Professionals Musings

Jeff Bezos is one of the world’s most admired entrepreneurs, primarily because of his humble style and his growth from a regular person background to a current net worth in the neighborhood of $200 billion dollars. He is the founder, CEO, and ten percent owner of Amazon, the world’s largest e-commerce retailer, with an estimated employee count now approaching one million.

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3 Smart, Sustainable Ways to Monitor Your Organic Search Rankings

ConversionXL

“Why don’t we rank first for [keyword]”? Every SEO analyst gets this question. And every business investing in SEO uses keyword rankings to judge performance. Despite the flood of “organic rankings are dead” articles in recent years, I have yet to see a single business or agency that has given up on tracking keywords. So are all those articles wrong?

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Planning With A Mask… Creating The Future 2021

YoungUpstarts

by Bruce Hodes, CEO of CMI Teamwork Chicago and author of “ Front Line Heroes “ This is about a cover up — get it — planning with a mask…. had to say that. A chance to be silly – we need that. The challenging times continue with the kids at home, you at home, things shutting down or not, office workers working at the office in shifts, bathrooms restricted by zones.