Strategic Jujitsu: New Business Models for Early Stage Entrepreneurs
Up and Running
AUGUST 1, 2018
Jujitsu is the martial art whereby you use your opponent’s strengths or your own (oft-perceived) weakness to your advantage. Hmmm. Sounds like a technique entrepreneurs might want to apply to know where and how to carve out a specific market niche. Many would use it to figure out specific points of friction where your larger competitors struggle, and focus there to compete with them.
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