Startup Professionals Musings
SEPTEMBER 16, 2020
For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. Customer personalities define customer experience, and sets what they love, and what they hate.
YoungUpstarts
SEPTEMBER 16, 2020
Have the knowledge you need and don’t be fooled by these common marketing automation myths. Marketing automation is a valuable tool for companies of all sizes and across all industries. It allows you to eliminate the manual aspect of your day-to-day activities and free up much needed time. . By making the decision to invest in a marketing automation platform, here are just a few of the benefits you can expect to see: .
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Hearpreneur
SEPTEMBER 18, 2020
The idea of exactly what your business is going to usually come first. Secondly, most often, is giving a title to your idea. What exactly is going to be the name of your business? Some people turn to their childhood for inspiration or a beloved family pet. It could be a made-up word you dream of one night and feel it has the right ring to it. Even still there are some people who study foreign words for the perfect meaning behind their chosen business.
The Startup Magazine
SEPTEMBER 15, 2020
Many companies need venture capital funding, including startups. The process of getting venture capital funding may be difficult, but it pays off in a cash infusion for your business which may be able to make the difference between failure and success. Dan Lok explains what venture capital funding is and how to secure it for your business. What is Venture Capital Funding?
Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic
Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in
ConversionXL
SEPTEMBER 16, 2020
It takes one wrong word to put your foot in your mouth. We’ve all done it and, in the process, squandered an opportunity to impress someone (or some crowd). With copy, you have a chance to slip up on every homepage , product page , or ad. Copy is a bridge between your product and your customers. Design matters, too, but it’s context for the message—not the message itself.
YoungUpstarts
SEPTEMBER 14, 2020
by Deb Boelkes, author of “ Heartfelt Leadership: How to Capture the Top Spot and Keep on Soaring “ In March, the world suffered a huge shock. As the economy ground to a halt, layoffs and furloughs reverberated through the labor market. Six months later, the pandemic is still with us. So are the layoffs. Hundreds of thousands of workers — mostly in industries like travel/tourism, entertainment, and cosmetics — have lost their jobs , while others have been warned that “temporary” furl
Start Up Roar brings together the best content for start up professionals from the widest variety of industry thought leaders.
The Startup Magazine
SEPTEMBER 18, 2020
More than ever, digital marketing is offering huge advantages to businesses around the world. COVID-19 has taught us all that the internet is used now more than ever. With people stuck in lockdowns and quarantine, more people than ever are enjoying the chance to indulge in online shopping, too. If you consider how many people are online right now, you should think about how digital marketing could be transformative for your business.
Hearpreneur
SEPTEMBER 16, 2020
Poor performance in business doesn’t always imply the failure of a business. It can be an improving point for a business or mark its upward trajectory. Hiring an expert or a coach to walk you through this stage can help you minimize the chances of failure although identifying the problem first can be a great way to create a long-lasting strategy. Whichever path works best for you, improvement should be the ultimate goal.
YoungUpstarts
SEPTEMBER 17, 2020
Survey websites offer a win-win solution for both business owners and consumers. With these platforms, the former can now conduct market research to improve their companies at a relatively affordable price. Paid survey sites are where they can find honest opinions about their products and services. For the latter, answering online surveys allow them to earn a little extra on the side.
ConversionXL
SEPTEMBER 17, 2020
Most articles will tell you that poor grammar can kill sales. While not as important in blog posts as in sales copy, grammatical errors can dissolve credibility, possibly resulting in fewer sales. But what does the actual data say? On a high level, it seems to make sense. And while spelling mistakes haven’t been heavily researched in relation to revenue, optimization , or growth, there is a small amount of research that suggests spelling mistakes impact credibility in negative ways.
The Startup Magazine
SEPTEMBER 15, 2020
In the world of ecommerce, achieving or maintaining a high conversion rate is the key to generating consistent sales and profits. No matter how good your marketing strategy is, if you can’t convert visitors into paying customers then your online store will simply burn through vital advertising spend, without ever producing the result you desire. According to Invesp and based on recent studies, the average ecommerce conversion rate is around 4.31%.
Duct Tape Marketing
SEPTEMBER 18, 2020
How to Become a More Mindful Person written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Ricky Kalmon. In this episode of the Duct Tape Marketing Podcast , I interview Ricky Kalmon an American stage hypnotist, motivational speaker, TV personality and author of self-improvement audio programs. His programs are inspirational and offer compelling, applicable tools anyone can use in personal and professional development.
YoungUpstarts
SEPTEMBER 14, 2020
by Rudy DeFelice, CEO of Keesal Propulsion Labs and author of “ The Pink Box Experience – How Talked-About Companies Got That Way “ One doesn’t have to dig too deep into legal organizations to find AI skeptics. AI is getting tremendous attention and significant venture capital, but AI tools frequently underwhelm in the trenches. Here are a few reasons why that is and why I believe GPT-3, a beta version of which was recently released by the OpenAI Foundation, might be a game-cha
ConversionXL
SEPTEMBER 15, 2020
Like any popular business term, “customer centricity” is often abused by businesses that shoehorn it into their core values. Unsurprisingly, this doesn’t cut it. It’s actually better not to claim customer centricity if you can’t get people across your business to really care about your customers. To be customer centric, you need to speak to your customers, understand their wants and needs, and use data to inform ideas and decisions.
The Startup Magazine
SEPTEMBER 18, 2020
Along with purchasing a reputable anti-virus solution, the next bit of advice given by cybersecurity experts is to back-up your data. This advice is given freely whether warranted or unwarranted but with little in the way of how to effectively do so. However, for the most part, it is warranted and can be the difference between expensive data recovery costs and loss of earnings due to extended periods of downtime from a ransomware attack , as an example.
NZ Entrepreneur
SEPTEMBER 14, 2020
As the country navigates COVID-19 restrictions, the nation’s SME community will again be thinking about how they can continue to adapt and survive in an unpredictable and economically challenging environment. In the findings from our MYOB General Election Snapshot, we saw that ongoing uncertainty around COVID-19 was the leading concern of SME owners and decision-makers, followed by worries about maintaining levels of customer demand and consumer confidence, and fears about their ability to conti
YoungUpstarts
SEPTEMBER 17, 2020
by Edward D. Hess, author of “ Hyper-Learning: How to Adapt to the Speed of Change “ The old way of working is dead. Its death throes began decades ago, and the COVID shake-up has slammed the lid on the coffin. In a world of flux, we all have to be 24/7 learners, innovators, and collaborators. Yet most companies continue to allow, encourage, or even force workers to keep up their old rugged-individualistic, head-down, fear-driven, Industrial-Revolution-era ways.
ConversionXL
SEPTEMBER 15, 2020
When you hear “data segmentation”, it’s tempting to feel overwhelmed. Why? Segmentation can seem daunting (or boring) to those unfamiliar with it. It’s an unfortunate because segmentation is perhaps one of the most effective tools at our disposal. The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis.
The Startup Magazine
SEPTEMBER 18, 2020
With the current state of the globe due to the COVID-19 pandemic, many of us have been forced to work from home. Whilst this may be wonderful for some, it is important that we do not neglect the basics of securing your home office. With countless people sadly losing their jobs entirely, we must remain vigilant if we want to have a safe and happy working environment.
Startup Professionals Musings
SEPTEMBER 18, 2020
Willingness to take a risk is the hallmark of a serious entrepreneur. That’s why one of the first questions that potential investors ask is “How much of your own money, and friends and family, have you put into the new business?” If you won’t risk yours, you won’t get investors to risk theirs. A few years ago I was impressed with the classic book “ When Turtles Fly ” by Nikki Stone, an Olympic champion, which explains this well.
deal architect
SEPTEMBER 16, 2020
Brian Sommer and I go back nearly 30 years. We ran parallel Software Intelligence units at Andersen (now Accenture) and PwC (that unit is now part of IBM) and competed. The competition was tough at a professional level, but respectful.
ConversionXL
SEPTEMBER 15, 2020
Have you ever heard of the “ significant objects ” project? As a literary & anthropological experiment, Rob Walker and Joshua Glenn wanted to see if they could resell cheap knickknacks (avg. cost $1.25) on eBay and turn a significant profit by adding personal stories to the item descriptions. The hypothesis was that emotionally charged stories would dramatically increase the perceived value of each object and therefore net a large profit on each item sold.
The Startup Magazine
SEPTEMBER 18, 2020
For some, the idea of data classification is a bureaucratic checklist handed done by managers and lawmakers of recently. It is one more task to be done. An extreme attitude to be sure but one encountered by data privacy experts continually. Rather than viewing it as such, it needs to be viewed as an essential part of running a successful business.
Women Entrepreneurs Can
SEPTEMBER 18, 2020
A rusty bucket leaks water. Is your business is leaking money? And like a rusty bucket, is it leaking in more than one place, so that no sooner than you’ve patched one leak, another springs up to take its place? Every business is conscious of overhead costs (especially in the current climate). But at the same time, businesses should also beware of false economy.
deal architect
SEPTEMBER 18, 2020
I have been doing video interviews with a number of C-level execs and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes up.
Startup Professionals Musings
SEPTEMBER 12, 2020
Maybe it’s just me, but I sometimes feel that accountability is a rare talent in business today. In big businesses, people are quick to defer with “that’s not my department,” and even startup founders too often blame failures on the economy or the lack of investors. As an investor and advisor to entrepreneurs, I see accountability, or lack of it, as an override to even the best idea.
The Startup Magazine
SEPTEMBER 15, 2020
When building an online company, many people get caught up in the idea of profit and web design , and they forget about the logistical aspects of the process. Making your website go live can only happen after you have found a web hosting provider. There are many different providers that offer shared hosting, which we will be discussing below. What is Shared Hosting?
Women Entrepreneurs Can
SEPTEMBER 17, 2020
Not all business is good business. There are some customers that can be time-consuming and costly to work with. They may be unreasonably demanding, they may fail to pay you on time or they may fail to cooperate with rules and requests that you’ve laid out for them. In other cases, they may simply not be the ideal demographic – you may pride yourself as a specialist, and yet may continuously find yourself attracting clients wanting routine services or general products.
deal architect
SEPTEMBER 13, 2020
I have been doing video interviews with a number of C-level execs and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes up.
Startup Professionals Musings
SEPTEMBER 13, 2020
The cost of entry to the entrepreneur lifestyle is at an all-time low, but the challenge of winning and success is at an all-time high. Anyone can build a new web site, or publish a smartphone app for a few thousand dollars, but getting market penetration requires a lot more. Customers have come to expect disruptive change, so yet another social network is not the way to get traction.
The Startup Magazine
SEPTEMBER 16, 2020
If there’s one thing that we can learn from studying successful startups and corporations, it’s that there’s no singular path to entrepreneurial success. But at the same time, it’s clear that most high-growth startups do things a bit differently. The Differentiating Factors of High-Growth Startups. Most startups start with a burst of momentum from the founder, slowly add some customers, and stagnate, before ultimately fizzling out.
YoungUpstarts
SEPTEMBER 17, 2020
In the modern connected world, more and more businesses are outsourcing to help with company growth. Faster networks and a proliferation of mobile devices has made remote working easier than ever, and the demand for freelancers has never been higher. Outsourcing can be the best solution for growing your business and expanding the range of services you offer without incurring a significant increase in overhead.
View from Seed
SEPTEMBER 16, 2020
A few weeks ago, I published a post on how we make decisions and vote at NextView. Usually when we record our votes, we also score each company based on five attributes. This isn’t used as a “scorecard” where companies need to clear a certain quantitative bar to get through our process. But it’s a summary of the attributes we tend to think about as a team, and a record of how each one of us rated our investments based on these attributes.
Startup Professionals Musings
SEPTEMBER 14, 2020
Isn’t it amazing that some people you know always seem to be working hard, but never seem to get anything done? As an entrepreneur, you need to avoid partnering with these people, or hiring them into your startup. The challenge is to find people who get things done, as well as work hard. LinkedIn profiles and resumes still focus too much on responsibilities rather than results.
deal architect
SEPTEMBER 16, 2020
I have been doing video interviews with a number of C-level execs and practitioners about acrobatics they have been seeing in various vertical sectors during the COVID-19 crisis and the "New normal" they can expect as the economy wakes up.
YoungUpstarts
SEPTEMBER 16, 2020
Opening your own fashion boutique is exciting. However, the steps you must take can seem overwhelming and daunting at first. While hard work and effort are involved, it is possible to start a successful fashion boutique. Create Your Vision. Before you can get started with your business venture, you have to know what you want. Now is the time to create your vision.
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