Sat.Jan 29, 2022 - Fri.Feb 04, 2022

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How To Prevent Gaps in An Innovative Startup Strategy

Startup Professionals Musings

Everyone in the business world has heard of the classic bestseller by Geoffrey A. Moore titled “ Crossing the Chasm ,” but most entrepreneurs have no idea how it relates to them. In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Most investors and startup professionals expand this concept of focus to apply to key issues of every aspect of strategic and tactical planning in a startup.

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Love Your Communication Results

Rembrandt Communications

Is Cupid’s arrow missing your customers right now? Valentine’s Day is near, but you may not feel the love… especially when you look at the financial statements for your business. If this sounds familiar, it’s time to make some communication changes for better results! Do customers love the way you communicate? How to Mend Your Broken Heart Over Lacking Sales!

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Is Staff Augmentation Right for You at this Time?

ReadWriteStart

Considering the enormous costs of hiring, training, and maintaining an entire department, staff augmentation may be the solution. What does the IT industry expect from its employees? Today, we expect excellent service, a competitive mindset, and a professional attitude in the IT industry. Of course, some would say this is almost impossible to get. Yet with a trusted staff, it’s par for the course.

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Top Tips for Improving Warehouse Productivity and Efficiency

The Startup Magazine

In many business sectors, warehouse operations are at the heart of success. When these operations are efficient, companies can meet customer demand quickly and maintain stable costs. If warehouse productivity is low, companies lose not just money but credibility also. However, warehouse productivity and efficiency depend on many factors. Image by Merio from Pixabay.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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6 Cases When Quick-To-Market Should Be Your Priority

Startup Professionals Musings

I know entrepreneurs who have suffered from premature execution often associated with the ready-fire-aim quick-to-market approach. Yet I believe that many more have benefited from this approach, especially in early startup stages. If your product is highly innovative, and speed to market is critical, you won’t get it right the first time anyway, no matter how cautiously you plan.

Marketing 302
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. And when it comes to people, you need buy-in from all over the organization. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. And fail fast. A marketing growth strategy is about small and incremental wins that build up over time.

Marketing 115

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Profitable Business Ideas to Cover in India

The Startup Magazine

An entrepreneur is looking for funding to help him fulfil his vision. Starting a firm doesn’t require a lot of money, it only needs in-depth research of the market to uncover the best startup idea for you, particularly if you want to launch an Indian business. Consider turning your interest or professional abilities into your own business. Indian businesses are continually pursuing development in a wide range of fields.

India 100
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How To Create A Brand Name For Your Company

Duct Tape Marketing

How To Create A Brand Name For Your Company written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Rob Meyerson. In this episode of the Duct Tape Marketing Podcast , I interview Rob Meyerson. Rob is a namer, brand consultant, and principal and founder of Heirloom, an independent brand strategy, and identity firm. He also has a new book: Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service.

Naming 86
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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. The results? Prospect trial to conversion rates fell with the longer trials. WordStream confirmed that seven days was plenty of trial time, and they didn’t need to waste resources chasing customers down a longer funnel.

Framework 102
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Burning Platform: Why are smart factories so dumb?

deal architect

In the 69th episode of Burning Platform, we host Dan Miklovic of The Analyst Syndicate. He was a colleague of mine at Gartner and has over five decades of manufacturing experiences in various roles and industries. We discuss massive changes.

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What Are Some Organic Marketing Strategies for Startups? 

The Startup Magazine

When you’re in the early stages of your startup, it can be difficult to find funds or validate spending money on marketing and advertising or to even find the time to plan out your organic marketing strategies. Too many choices are sometimes disorienting and leave one undecided without the help of a guide. As a workaround, small business owners and early-stage entrepreneurs have found scrappy and creative ways to build brand reputations and acquire new users organically.

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Helping Entrepreneurs Buy And Sell Their Agencies

Duct Tape Marketing

Helping Entrepreneurs Buy And Sell Their Agencies written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Amanda Dixon. In this episode of the Duct Tape Marketing Podcast , I interview Amanda Dixon. Amanda is the Co-founder at Barney an M&A firm that specializes in the digital marketing space. She’s also a Forbes 40 under 40 award recipient.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Growth hacking isn’t about deploying sleazy tricks. It’s about making calculated, data-driven moves for fast growth.

Retention 113
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Analyst Cam: Salesforce – Industry Solutions  

deal architect

As we have moved to virtual briefings, I have increasingly been excerpting short video segments (with permission ) as part of my Analyst Cam series. This time it is Jujhar Singh, EVP and GM, Salesforce Industries. He presents an update.

Video 338
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Top 3 Ways to Improve the Traffic of Your Business Website

The Startup Magazine

Are you all set to launch your online business? The path of entrepreneurship is not easy, but worth all the risks and hard work. When you start and establish your online business, you will be able to sell your products and services globally. Not only you can target new customers, but you also won’t face any problem acquiring the old visitors. However, the first step of launching an online business is to develop an effective professional website.

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How To Determine If Your Invention Is Patentable

Duct Tape Marketing

How To Determine If Your Invention Is Patentable written by Sara Nay read more at Duct Tape Marketing. About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today.

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Marketing Objectives for the Product Lifecycle Growth Stage

ConversionXL

Groove’s customer service platform almost died in the introductory stage because they forgot to listen to their customers. They drew people in with a product they assumed would be a hit and pushed forward without taking in customer feedback. The result? People had a terrible experience using their product. After turning their attention toward feedback and testing, letting the voice of their customers fuel their content strategy and product development, they took off.

Product 102
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8 Ways Entrepreneurs Find Disruptive New Technologies

Startup Professionals Musings

What sparks paradigm-shifting and disruptive innovation in any business? It’s a special mix of entrepreneur and company, regular in every respect except for having the courage and foresight to make an idea happen that was supposed to be impossible. As an entrepreneur in a startup, how do you know if you have this potential, and what are the steps to get from an innovation to a revolution?

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Understanding the Importance of Board Transparency

Board Effect

Leading With Purpose and the Need for Board Transparency . Board transparency was already a red-hot issue when the pandemic swept across the globe, opening up newer concerns about transparency. On the one hand, transparency is a good thing as it inspires trust and credibility. On the other hand, it could put confidentiality at risk. Today’s mission driven organizations have more good reasons than ever to be transparent.

Salary 59
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Cannabis Retail: 4 Things to Make Your Job Easier

Women Entrepreneurs Can

Getting into the marijuana industry right now is quite a good decision. This business has been booming for the past few years and is showing no signs of stopping. The sale of marijuana is predicted to double by the year 2035. It is important to know certain things if you want to get into cannabis retail. It is still illegal at the federal level which makes compliance and tracking quite hard.

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How Franchisees Can Recruit Successfully And Retain Top Employees

YoungUpstarts

Chris Buitron shares some tips that can help franchisees looking for good employees they can rely on, along with ways to keep them once they’re hired. The post How Franchisees Can Recruit Successfully And Retain Top Employees appeared first on Young Upstarts.

Employee 278
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5 Listening Practices That Ensure Team Understanding

Startup Professionals Musings

In my many years of consulting with business leaders and entrepreneurs, I have found that all of them realize the value of communication , in spreading the outbound message of mission and goals to their team and constituents. Yet, in their urgency to get things done, many forget to focus on really listening to input as an equally important part of their leadership role and image.

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Burning Platform: Digital Value Trends

deal architect

In the 68th episode of Burning Platform, we again host Tamas Hevizi, Global Head of Private Equity at Automation Anywhere to discuss trends he is seeing in digital markets from an investor perspective. He was previously a guest in December.

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Tips for Keeping Your Luggage Safe While On a Business Trip to Barcelona

The Startup Magazine

Barcelona is such a beautiful city and there is so much to do, it’s no wonder it is one of the hottest vacation and tourism cities, even during the ongoing pandemic. The city also attracts a lot of business travelers, a it is a great place to meet people and get some networking done for the company. This also means, however, that with a lot of tourists and other visitors, comes the threat of losing luggage, forgetting it somewhere, or even having it stolen.

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The Ultimate Guide To Automated Software Testing

YoungUpstarts

Software designers and programmers can make software testing more straightforward by using automated programs capable of detecting minor errors in code and potential bugs. . The post The Ultimate Guide To Automated Software Testing appeared first on Young Upstarts.

Software 278
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6 Incentives To Master The Art Of Marketing Yourself

Startup Professionals Musings

As a mentor for aspiring and early-stage entrepreneurs, I talk to a fair number who may have a great vision and a strong engineering background, but have a negative interest in the role of public speaking in business. In fact, they often claim to be part of the survey group that fears public speaking more than death, but I’m not sure how anyone could validate that survey.

Marketing 283
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Analyst Cam: Google Cloud – Industry Solutions  

deal architect

As we have moved to virtual briefings, I have increasingly been excerpting short video segments (with permission ) as part of my Analyst Cam series. This time it is Lori Mitchell-Keller, VP Industry Solutions at Google Cloud. Lori covers wide.

Cloud 221
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Things Startups Must Know About Recruitment Services

The Startup Magazine

We all know that a recruiting agency’s primary goal is to assist job searchers in finding new opportunities while also assisting employers in finding the ideal candidate for available jobs. Unfortunately, few individuals are aware of all the additional advantages of hiring employment firms for your recruiting services. Finding an appropriate person might be challenging at times, just because they are few.

Startup 175
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Crucial Questions To Ask A B2B Web Design Agency

YoungUpstarts

How do you a choose the web design agency that’s right for you and your project? Here we look at what you should be asking the B2B web design agencies you are considering. The post Crucial Questions To Ask A B2B Web Design Agency appeared first on Young Upstarts.

B2B 273
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Passage Lands $4 Million in Funding for Password Application to Allow Face or Fingerprint Access to Websites

SiliconHills

A year ago, Anna Pobletts and Cole Hecht hatched the idea for Passage, a passwordless authentication service for a website that uses biometrics. They were both working at an Austin-based cybersecurity company when they decided to launch their own venture. This week, Passage emerged from stealth operations and launched its beta, and announced $4 million […].

Stealth 146
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Beyond wind turbines and solar panels

deal architect

Renewables like wind and solar are enjoying their day in the sun, but it’s nice to see more traditional and other energy sources also seeing plenty of innovation. I am a firm believer in a broad portfolio of solutions –.

Portfolio 170
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Brian Sheth Invests in Water-Device Startup Pani Systems Inc.

The Startup Magazine

Allen Tsai is an experienced entrepreneur with many connections in the startup world. However, he still encountered difficulties in obtaining seed funding for his latest business venture Pani Systems Inc., which is developing a device to filter and add vitamins to tap water. His primary challenge in raising capital is that Pani is breaking into consumer hardware, a highly competitive market.

Nepal 170
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5 Ways To Strengthen Your Business Relationships And Grow Your Company 

YoungUpstarts

It’s critical to be humble enough to understand that you need great business relationships to succeed as an entrepreneur. The post 5 Ways To Strengthen Your Business Relationships And Grow Your Company appeared first on Young Upstarts.

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How Payday Loans Can Harm Your Business and Ways To Avoid Them

Up and Running

Payday loans can easily get you caught in a debt trap. If you’re launching a startup and are strapped for cash, payday loans could be bad for your business. Taking out payday loans has become increasingly popular. If a borrower takes out a loan for a short period, he or she is committed to paying off the loan by the next payday. That’s called a payday loan.

Finance 128
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Real Estate Funding Solutions: The Impact of COVID-19 On Lending

YFS Magazine

YFS Magazine YFS Magazine The COVID-19 pandemic has had a profound impact on real estate. YFS Magazine YFS Magazine.

Curation 140
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How a PPC Agency Can Take Your Return on Investment to The Next Level

The Startup Magazine

One of the most important things you can do to boost your ROI is to choose the right PPC marketing agency. A dedicated agency will have the experience, knowledge, and resources to create a winning plan. Moreover, it will understand your audience and the trends they follow, giving your campaign an edge over competitors. Using a PPC agency in London is an excellent choice.

PPC 154