Sat.May 28, 2022 - Fri.Jun 03, 2022

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10 Keys To Winning In A Sea Of Competitors and Change

Startup Professionals Musings

You may be surviving in the marketplace, but is your business really thriving and winning? In my role as a mentor, I challenge every business leader to be more open-minded as they face the challenges of change and new competitors entering their space. Most are reluctant to tip that balance between hard-won experience versus new thinking that can take them to the next level.

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A step-by-step guide to HR outsourcing

The Startup Magazine

The human resources department is critical to your company’s performance, and there are two ways to manage the HR function in your firm. You can either recruit in-house HR personnel or outsource the job to a third party. Source: Pexels. While most business owners prefer the former, human resource outsourcing can provide a competitive advantage in specific circumstances.

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How to Use SEO if You Have No Experience

ReadWriteStart

Search engine optimization (SEO) promises many benefits, enabling you to increase traffic to your website, improve brand visibility, and set a course for long-term growth. But if you have no idea what you’re doing and no real experience in the SEO world, is this strategy totally inaccessible to you? The short answer is no! However, even if you have no idea how search engines work and no experience creating content for SEO, there’s a path forward for you to utilize this strategy in wh

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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. Because every business adapts ABM to suit their own growth model, the definition changes to fit. But, one thing’s for sure: getting clear on what ABM means to your company is critical to making it work.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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Content Planning Made Easy With Planable

Duct Tape Marketing

Content Planning Made Easy With Planable written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Xenia Muntean. In this episode of the Duct Tape Marketing Podcast , I interview Xenia Muntean. Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations.

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9 Shipping Tips for Small Businesses

The Startup Magazine

It’s likely that you already know how expensive shipping can be for small businesses. In the early stages of your new e-commerce venture, the expense of various small business shipping choices can add up quickly. Gaining and retaining consumers depends on providing rapid and free shipping. This, on the other hand, can severely cut into your revenue.

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Every business needs leads. The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Snowflake achieved over 300% growth with ABM. Templafy generated 475% ROI with lead generation.

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“My career was on the rise, I had the beginnings of a financial safety net …Yet I started to suffer from debilitating panic attacks”

Hunter Walker

Andy Johns Was In-Demand As a Startup Growth Guru But Couldn’t Continue The Work Until He Helped Himself First. Andy Johns was one of the original notable ‘growth’ experts, working at a variety of startups and larger tech companies to help drive product strategies that resulted in organic and sustainable user acquisition. We were fortunate to include him as an advisor to our portfolio during early Homebrew investments, and he eventually crossed over to venture himself, before stepping back to

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Lesser Known Tips For Immediate Results on Magento eCommerce Websites

The Startup Magazine

Be it search engines or the users, both love fast websites which is also true for eCommerce websites. For that reason, many businesses hire the Best Magento SEO Services – Impressive Australia to make their websites faster and enhance their ranking. By working on your Magento eCommerce performance, you can effectively proliferate your SEO results.

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The Adventures Of The World’s Greatest Negotiator

Duct Tape Marketing

The Adventures Of The World’s Greatest Negotiator written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Rich Cohen. In this episode of the Duct Tape Marketing Podcast , I interview Rich Cohen. Rich is the New York Times-bestselling author of several books of Tough Jews, Monsters, Sweet and Low. He is the co-creator of the HBO series Vinyl, and a contributing editor at Rolling Stone.

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Capacity Building Grants for Nonprofits in 2022

Board Effect

Administration and operations are the backbones of nonprofit organizations. Yet, philanthropists and foundations traditionally have been less likely to fund these activities, preferring to fund specific programs or projects, and capacity building grants could make a viable difference. The pandemic vastly changed this mindset among grant makers and philanthropists.

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10 Steps To Second Stage Success For Your New Venture

Startup Professionals Musings

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. After celebrating success at that level, they often find themselves ill-prepared to move to the next stage, for scaling their business into a high-performing enterprise. That’s where I see too much entrepreneur burnout, growth plateaus, and founders being replaced, to their chagrin.

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A complete guide: What is Banking as a Service?

The Startup Magazine

Banking services undergo a digital transformation. As opposed to the traditional banking model, now we can enjoy a range of functionalities with just a few clicks instead of looking for a bank branch. This is all thanks to Banking as a Service. Making transfers or requesting a loan are becoming more open environments than ever before for businesses of any size.

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How To Launch Your First Startup

YoungUpstarts

Owning and running a startup can also be one of the most difficult responsibilities to manage if you don’t know what you’re doing. The post How To Launch Your First Startup appeared first on Young Upstarts.

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The Difference Between a PDF and an Accessible PDF

Women Entrepreneurs Can

A Portable Document Format or PDF file is a self-contained and independent file that does not rely on any software or hardware to display the contents. It can contain texts, links, graphics, or tables; basically, any content you wish to show! Perhaps, this is why PDFs are the most popular file extension on the internet today! In 1993, Adobe invented the PDF format, and ever since, it has seen various updates, innovations, and modern features.

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7 Key Ingredients to Address the Challenge of Growth

Startup Professionals Musings

Once your business is running and sustainable , everyone these days expects it to grow, as an indication of long-term health and competitiveness. Thus continued growth becomes the biggest challenge for many of you business owners I meet in my consulting practice. Everyone is looking for that magic strategy that will keep them growing, even during market and company changes.

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A Guide To Choosing A Business Consultant

The Startup Magazine

There are many different ways that a business consultant can help your company. They can help you with marketing, financial planning, and even human resources. However, one of the most important ways that a consultant can help your company is by providing advice on how to improve your business operations. Operations are the lifeblood of any company, and if they’re not running smoothly, it can reflect poorly on the entire organization.

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5 Highly Effective Search Engine Optimization Tips Beyond On-Page SEO

YoungUpstarts

For all online businesses, there are so many other effective search engine optimization strategies beyond on-page SEO. Ray Blakney shares some of them. The post 5 Highly Effective Search Engine Optimization Tips Beyond On-Page SEO appeared first on Young Upstarts.

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How to Use Public Relations And Content To Win In a Recession

Rembrandt Communications

(Psst. Don’t waste resources and take advantage of this competitive edge!). Prices are soaring. Your new employees quit after just a few days. And you’re trying to figure out how to take your family on a much-needed vacation this summer while keeping your business afloat. Yes, fear is in the air, but there is something you can do to stay ahead of the competition and reduce your stress….

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10 Real World Hazards With Taking Your Startup Public

Startup Professionals Musings

In the old days, every entrepreneur planned on taking their startup public, and making it big. Today the rate of startups going public (IPO – Initial Public Offering) is finally up from the dead zone of the last two decades, and is now double the rate back in 1999. Smart entrepreneurs are now starting to look at this option again, as well as the challenges of running a public company.

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Female Founder Interview – Claudia Freed, CEO of Non-Profit EALgreen

The Startup Magazine

As part of our Female Founder series , The Startup Magazine caught up with Claudia Freed, CEO of the Wheaton Illinois-based nonprofit EALgreen. EALgreen’s unique and innovative mission takes on the problem of industrial waste by transforming surplus inventory into college scholarships. As an immigrant student from Argentina, Ms. Freed received the first scholarship created from a sustainable-business model by the collaboration of EALgreen, WW Grainger, Inc. and North Park University.

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3 Tips To Start New Financial Year With Your Wealth Building On Track

YoungUpstarts

Read this article on wealth building if you are one of the many people who make every year's goal of making changes to their financial situation. The post 3 Tips To Start New Financial Year With Your Wealth Building On Track appeared first on Young Upstarts.

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10 SEO Strategies to Increase Search Engines Rankings

ReadWriteStart

Are you looking for the best SEO strategies? If you want your website to be seen by more people, you need to rank higher on search engines. Luckily, there are many SEO methods that you can use to improve your ranking. In this post, we will discuss the most important and actionable SEO tips that you can follow to increase your rankings on search engines. 1.

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10 Ways to Spot Isolated or Dis-Engaged Team Members

Startup Professionals Musings

Keeping your team connected and engaged should be the highest priority for every business leader. I find this to be a tough challenge for many entrepreneurs, especially those of you who have long focused on technology as the key to the business opportunity. Don’t forget that building a business requires an engaged team, as well as an innovative solution , for long-term success.

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6 Tips for a Successful Hiring Process

The Startup Magazine

Hiring the right person for your business is essential to its success. If you don’t have the right team in place, you will struggle to reach your goals and might even run out of business. To avoid this, you need to prepare for your hiring process adequately. Here are six hiring process tips to help you find the right candidate for your business: Image Source: [link].

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3 Tips To Boost Your eCommerce Localization Strategy In 2022

YoungUpstarts

Looking to grow your ecommerce business? With a good localization strategy, you will conquer foreign markets with ease. The post 3 Tips To Boost Your eCommerce Localization Strategy In 2022 appeared first on Young Upstarts.

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Take Five – Unreal and Epic share their visions for the Metaverse, Elon Musk opines on remote work and the continued impact of the downturn on tech

VC Cafe

Congrats to Her Majesty on celebrating 70 years as the ruling monarch of the United Kingdom. Take Five is my weekly post on the news I would like to highlight this week. 1. We’re not done ‘correcting’ in tech. Last week I posted a deep dive into the continued impact of the current downturn in the market on startups and venture capital.

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9 Reasons Why You Need a Business Plan and Why It’s Worth It

Up and Running

There’s no question that starting and running a business is hard work. But it’s also incredibly rewarding. One of the most important things you can do to increase your chances of success is to have a business plan. A foundational document that is essential for any company, no matter the size or age. From attracting potential investors to keeping your business on track—a business plan helps you to achieve important milestones and grow in the right direction.

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How to Host a Successful Virtual Event

The Startup Magazine

With the COVID-19 pandemic continuing to disrupt in-person events, many event planners are turning to virtual events to connect with their audiences. While virtual events come with their own set of challenges, there are a few things you can do to ensure your virtual event is a success. . Image Source: Pexels. Planning Checklist: Choose the date and time of your event.

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How To Build Your Personal Brand On LinkedIn In 2022

YoungUpstarts

Looking to get ahead in your business or professional career? Here are the 10 things you can do to kickstart building your personal brand on LinkedIn. The post How To Build Your Personal Brand On LinkedIn In 2022 appeared first on Young Upstarts.

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Transformation Defined

SVPG

By Jon Moore and Marty Cagan There are so many anti-patterns when it comes to transformation. Many of us have witnessed failed transformations, but few have witnessed true successes. Which makes the lessons learned from successful transformations unusually valuable. We intend to write much more about both the anti-patterns, and the lessons from the successes.

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Social Proof: What it is and How to Use Psychology to Drive More Sales

crowdSPRING Blog

Social proof can strengthen marketing campaigns. Here are 8 creative ways to use social proof to boost your brand and drive more sales.

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What Will Help You Retain Employees?

The Startup Magazine

Plenty of startups have offered interesting perks to draw in talent. They’ve offered bottomless snacks in kitchenettes, ping pong tables in break rooms and yoga classes during lunch breaks. All of these startup perks are fun and novel — and they may entice people to apply for your open positions. But unfortunately, it doesn’t get them to stay. Credit: Mikael Blomkvist via Pexels.

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A Guide To Growing Your TikTok Audience

YoungUpstarts

Looking to start and grow your TikTok audience? This guide will instruct you on all the steps to take in getting your personal TikTok account up and running and in the top three of your industry. The post A Guide To Growing Your TikTok Audience appeared first on Young Upstarts.

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9 Account-based Marketing Case Studies

ConversionXL

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. And yet, no one can agree on what account-based marketing is. Fullfunnel co-founder Andrei Zinkevich says, “ABM is not that complicated, and it’s also oversimplified.”. If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. In this article, we’ll break down nine account-based marketing case studies from brands that hit and exceeded their business goals with ABM strategies and tactics.

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The Definitive Small Business Guide to Brand Pillars

crowdSPRING Blog

How you tell your brand story matters. Learn how to create brand pillars that will differentiate your company from competitors and better showcase your brand.