Sat.Nov 19, 2022 - Fri.Nov 25, 2022

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Marketing metrics are a competitive advantage. They allow you to create and optimize campaigns based on actionable evidence rather than intuition. But to turn data into insights and money, it’s not enough to simply collect information. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance.

Metrics 105
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Spotting Opportunities; The Startup Journey of Catherine Mandungu

The Startup Magazine

Catherine Mandungu is the founder of Think RevOps , a company that began as the pandemic was brewing. She realised the revenue operations market was booming, especially within the tech industry, and therefore wanted to explore what is largely an untapped market within the UK and Europe. Finding a foothold in an often-unexplored area is difficult, but Catherine knew she could become a pioneer.

Congo 131
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Book speedwriting?

deal architect

I asked followers on LinkedIn how they would use 4 months of sabbatical credits like I have accumulated over two decades at Deal Architect. I got plenty of suggestions including this from Andre Blumberg, CIO at Hong Kong based CLP.

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An Action Plan For Embracing Change

Duct Tape Marketing

An Action Plan For Embracing Change written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jason Feifer. In this episode of the Duct Tape Marketing Podcast , I interview Jason Feifer. Jason Feifer is the editor-in-chief of Entrepreneur magazine and the author of the book — Build for Tomorrow: An Action Plan for Embracing Change, Adapting Fast, and Future-Proofing Your Career.

Audio 83
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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

CXL Live 2022 was a blast. Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. Add to that breakfast tacos, a lot of beer, and three parties. Even though the Austin weather had some surprises in store for us, the tremendous effort to organize CXL Live pulled off the event through a (literal) storm and frenzy.

B2B 94
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7 Team Building Principles For Connected Leadership

Startup Professionals Musings

Most startup ideas begin in the mind of an individual, but an idea is not a business. It takes a team, with effective leadership, to build a business. Many aspiring entrepreneurs default to team leadership by domination and control. Yet in my experience, the best entrepreneurs quickly learn the art of people connection. They connect and inspire the right people to achieve more with less.

More Trending

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What fractional CMOs can do for small businesses

Duct Tape Marketing

What fractional CMOs can do for small businesses written by Editor read more at Duct Tape Marketing. Want to grow your business and position your brand for success? One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. But with an average annual salary of over $330,000 many small to mid-sized businesses can’t easily afford a CMO.

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30 Entrepreneurs Explain What They Love About Being an Entrepreneur

Hearpreneur

Being in love is great. Being in love with your business, when you’re an entrepreneur, is even better. Waking up each morning knowing you are getting ready to do exactly what you love is more than most people could ever say about any “job” they have had. Although there are days when tossing in your hat seems like a viable option, remembering how much you love your “job” can quickly snap an entrepreneur out of that mentality.

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5 Keys To Breaking Through Success Barriers At Work

Startup Professionals Musings

After many years working in business and investing in startups, I’m convinced that the primary reason for new business and career failures is NOT a lack of skill or money, but people giving up too quickly on their dreams and goals. Great businesses and great leaders never give up, especially as pivots and interim failures provide learning opportunities to recover from setbacks.

Demand 305
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Simple Workplace Strategies To Improve Teamwork And Effectiveness 

YoungUpstarts

Looking for ways to build your company's teamwork? Here are seven teamwork strategies to aid improve your team. . The post Simple Workplace Strategies To Improve Teamwork And Effectiveness appeared first on Young Upstarts.

Employee 264
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Burning Platform: Manufacturing in 2050

deal architect

In the 82nd episode of Burning Platform, we host Maggie Slowik, and Andrew Burton. Global Industry Directors for Manufacturing at IFS presenting a shortened version of a session they hosted at their Unleashed Event in Miami a few weeks ago.

Miami 221
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Big Magic: Creative Living Beyond Fear

Brandanew

In 2023, I would have spent 20 years of my life blogging. Every year, when someone new comes to know that I write, blog, and do these silly things, I get the question: Why do you create? What motivates you to write? Almost always, and more so recently, I tell people, I write because it heals me. The stories we tell the world, and most importantly, ourselves, drive our lives.

Metrics 130
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8 Strategies To Create A High Team Engagement Culture

Startup Professionals Musings

With today’s interactive social media and the real-time Internet, both customers and employees see inside your company easily, so you can’t hide your real company culture. At the same time relationship perceptions have become the biggest drivers to customer loyalty and employee engagement. Thus in every business, big or small, culture can make or break your success.

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Get Your Print Marketing Strategy 2023-Ready With These Top Tips

YoungUpstarts

With print marketing, you can reach your target audience in a highly effective and eye-catching way. But make sure your print marketing strategy is ready for 2023! The post Get Your Print Marketing Strategy 2023-Ready With These Top Tips appeared first on Young Upstarts.

Marketing 264
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The Best Career Opportunities for Those Who Want to Help Others

The Startup Magazine

If you care deeply about others and want to do something meaningful that makes a positive impact on the world around you, it’s natural to want to inspect different fields that will enable you to do so. Fortunately, career paths that allow you to help other people can come in various forms, with different roles and positions suiting different goals and different types of individuals.

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2023 Marketing Trends To Look For Into Next Year

Growthink Blog

As we move further into the 21st century, marketing is evolving at an unprecedented rate. With new technologies and platforms emerging every day, businesses must adapt their marketing strategies to stay ahead of the curve. In this article, we’ll discuss seven marketing trends that will be popular in 2023. Influencer Campaigns And Partnerships We’ve […].

Marketing 127
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8 Negative Reactions To New Ideas And How To Prevail

Startup Professionals Musings

One of the complaints I often hear from engaged business professionals is that their new ideas, innovations, and change recommendations are unfairly criticized or dismissed without analysis. The result is fewer and fewer new ideas are volunteered by prospective leaders and key team members, and the business suffers from poor customer satisfaction or loss of market share.

Agile 292
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How Hiring Talent From Abroad Could Help Your Business

YoungUpstarts

Unsure of how hiring a foreign talent can help your business? Here are a few ways hiring talent from abroad can work out for you. The post How Hiring Talent From Abroad Could Help Your Business appeared first on Young Upstarts.

Hiring 246
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What Does A Business Litigation Lawyer Do?

YFS Magazine

YFS Magazine YFS Magazine Business litigation lawyers are one of the most important and sought-after professionals in any industry. YFS Magazine YFS Magazine.

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Gust Educational Resources for Founders and Startups

Gust

Throughout the years of developing Gust.com and Gust Launch, we recognized a common pain point in the startup journey. Founders, the passionate entrepreneurs pouring all of their efforts into building their ventures, had questions about how to properly set up their startups. They ask those early questions: What should we be doing? How do we set it up?

Founder 91
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7 Realities Related To Customer Value Disrupt Growth

Startup Professionals Musings

As a startup advisor, I see too many entrepreneurs get distracted by technology or their favorite cause, and then wonder why they can’t find an investor, attract customers, or build a long-term business. Every startup needs to start with an honest assessment of how they provide customer value, and how that translates into a sustainable business return for stakeholders and growth.

Customer 258
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Planfix: The Best Option For Considerate Task Management

YoungUpstarts

The main idea of task management is always keeping it organized the process of work on the projects. So how can Planfix help? The post Planfix: The Best Option For Considerate Task Management appeared first on Young Upstarts.

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Copy This 2 Week Email Course To Sell Any Product Or Service On Autopilot

Entrepreneurs-Journey.com by Yaro Starak

I woke up, checked my email, and there it was. I’d made a sale. This was not the first product sale I’d ever made, nor was it for a lot of money. Just $29 for an ebook and some bonuses. However, what made this sale special was because it was the first sale I’d ever […]. The post Copy This 2 Week Email Course To Sell Any Product Or Service On Autopilot appeared first on Yaro.Blog.

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A How-To Guide On Getting Inside Of A Customer’s Brain

Duct Tape Marketing

A How-To Guide On Getting Inside Of A Customer’s Brain written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Nancy Harhut. In this episode of the Duct Tape Marketing Podcast , I interview Nancy Harhut. Nancy is the co-founder and Chief Creative Officer at HBT Marketing. A frequent conference speaker and author of Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses.

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Should you battle the dragon? Or just avoid the encounter?

Berkonomics

Frustrated by a competitor that wins when you should have? Sometimes a competitor is just too entrenched, too strong, too well equipped to directly face in battle. At least that is the conventional wisdom. Yet, there are constant examples of new entrants into a niche that do grow, prosper and sometimes even become dominant. So, when do we know which course to take?

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Accredited Online Homeschool, Why Is It Important?

YoungUpstarts

An accredited online homeschool is a virtual homeschool that has been accredited by a recognized accreditation agency. The post Accredited Online Homeschool, Why Is It Important? appeared first on Young Upstarts.

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Krish Ramineni, Co-founder & CEO of Fireflies.ai, AI Powered Meeting Assistant, Raises $19 Million (VC EP36)

Entrepreneurs-Journey.com by Yaro Starak

Krish Ramineni is the co-founder & CEO of Fireflies.ai, a meeting assistant and voice intelligence platform. In this interview Krish shares the story behind his two previous startup ideas — a drone delivery company and an AI chatbot, which he built along with his co-founder. These companies are directly connected to what Fireflies is today, […].

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Weekend Favs November 19

Duct Tape Marketing

Weekend Favs November 19 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. OptiMonk – allows you to personalize popups, offers, forms, headlines, and embedded content in your website to enhance the experience of your website visitors, improve your conversions and boost your engagement rate.

Video 85
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Monday Motivation: LIFE AIN’T EVER OVER

Hearpreneur

This motivational video is to help CEOs, entrepreneurs and business owners start the week off inspired to become great. Here are some takeaways from the video: Take control of the self-talk and honor the struggle. You are one yes away. Stick to what you know and follow your dreams. You got to push yourself to make your dreams come true.

Video 62
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Learning More Languages Could Benefit Your Business

YoungUpstarts

Being bilingual — even in a language that’s not widely spoken — serves many benefits as an entrepreneur, says Mike Szczesny. The post Learning More Languages Could Benefit Your Business appeared first on Young Upstarts.

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“There is magic in the trying and learning and trying again. but any unprocessed PTSD will come back to haunt you” Avni Patel Thompson on the Superpowers Of Second Time Founders

Hunter Walker

Sometimes you meet a founder during a startup pitch and you just know you’re going to be friends, regardless of whether they take your money or not. Avni Patel Thompson is one of those people. And I was right! So when writing about Second Time Founders, Avni came to the top of my list. We’ve talked often about this topic and a quick interview turned into the thoughts below (and you can get amazing essays on startup life from her free Substack newsletter ).

Founder 61
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Affordable Marketing in a Competitive Industry

Women Entrepreneurs Can

Marketing your goods and services is always a challenge, but when you are trying to do so in a very competitive industry, it can be even more difficult. Sectors that are experiencing a lot of competition tend to pump more time and money into marketing than those that have a captive audience but you don’t necessarily need to spend a whole lot more money to make your marketing campaigns effective, Try doing the following instead.

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Krish Ramineni, Co-founder & CEO of Fireflies.ai, AI Powered Meeting Assistant, Raises $19 Million (VC EP36)

Entrepreneurs-Journey.com by Yaro Starak

Krish Ramineni is the co-founder & CEO of Fireflies.ai, a meeting assistant and voice intelligence platform. In this interview Krish shares the story behind his two previous startup ideas — a drone delivery company and an AI chatbot, which he built along with his co-founder. These companies are directly connected to what Fireflies is today, […] The post Krish Ramineni, Co-founder & CEO of Fireflies.ai, AI Powered Meeting Assistant, Raises $19 Million (VC EP36) appeared first

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How To Select The Best Job Applicant

YoungUpstarts

The job applicant you wish to hire must showcase the potential to grow professionally, both independently and as part of a team. The post How To Select The Best Job Applicant appeared first on Young Upstarts.

Hiring 246
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7 Winning Tips On Writing An Effective Business Proposal

Our Own Start-up

A business proposal is a way to present your idea or product. A winning business proposal gets the readers on board with the plan and convinces them to fund it. The post 7 Winning Tips On Writing An Effective Business Proposal first appeared on Our Own Startup.

Startup 52
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The Ultimate Guide to Building a Loyal Customer Base for Your Business

Women Entrepreneurs Can

Technology has become an integral part of our lives. We use it for everything from communicating with friends and family to working on the go. It’s no surprise that businesses have started adopting various technologies to better serve their customers. In this guide, we will discuss the different ways that technology can be leveraged to build a loyal customer base for your business.