ConversionXL

OCTOBER 4, 2021

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. And more relevant than ever. However, it’s not without challenges. Consideration.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

SEPTEMBER 15, 2020

This contractless model means giffgaff has to work “bloody hard” on retention, according to Sophie Wheater , giffgaff’s current CMO. It’s also the reason why NPS is a board-level metric—happy customers stay with giffgaff even without the contractual obligation. Share updates (through forums, emails, blog posts, etc.),

Customer 85

Customer Community Revenue Software Review 85

Cracking the Code

DECEMBER 1, 2009

Subscribe via email. Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? The recession created opportunities! Newer Post. Older Post. Subscribe to: Post Comments (Atom). Philippe Botteri Accel Partners London, UK My Bio. Subscribe in a reader. Add RSS feed. SaaS 13 Index*.

Software Review 48

Software Review Technical Review Cloud Europe 48

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. Earned Media: SEO, PR, Word of Mouth. Second, the Growth Manager needs to help the company to quantify and understand progress against goals.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. Earned Media: SEO, PR, Word of Mouth. Second, the Growth Manager needs to help the company to quantify and understand progress against goals.

Management 20

Management Analytics Technical Review Framework 20

Startup Lessons Learned

OCTOBER 7, 2008

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

ConversionXL

OCTOBER 20, 2016

There are, however, proxy metrics you can use, most of them older school metrics like brand mentions, satisfaction scores, and some newer ones like social media mentions and followers, email subscriptions , referrals, and NPS. They subscribe to your email list. They keep buying from you. They spend time on your website.

Revenue 48

Revenue Social Media Retention Metrics 48

ConversionXL

FEBRUARY 9, 2016

This means users love it, that there’s lots of retention and engagement, even at small numbers. And it’s a combined product management and technical function, to boost an already positive growth curve into something even bigger.” . “Growth hackers have a passion for tracking and moving a metric. ” Creativity.

Retention 48

Retention Metrics Acquisition Conversion 48

VC Cafe

MARCH 15, 2016

Another way for you to get customers is to go after a certain group of prospects by cold calling and mass email, this is called Outbound Sales. Inside sales is heavily driven by marketing activities, such as SEO, paid search, paid social or PR campaigns. Establish the discipline of tracking metrics weekly and set incentives wisely .

Sales 60

Sales Marketing Sales Cycle B2C 60

YoungUpstarts

MAY 30, 2020

How you treat people in times of crisis is incredibly revealing – whether for better or for worse – and will have profound effects on things like recruitment, talent retention, and customer loyalty once the crisis is behind us. Emails, conference calls, and Zoom meetings are all great for “big picture” information (e.g.,

Leadership 223

Leadership Public Relations Community Employee 223

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

Startup Lessons Learned

DECEMBER 16, 2008

Our goal is to understand the metrics, mechanics, and levers of engagement. For example, World of Warcraft never needs to send you an email reminding you to log in. I wrote about this challenge for iPhone developers, in an essay on retention competition : the battle over what icon the user will click when they go to the home screen.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Duct Tape Marketing

NOVEMBER 29, 2016

Email: 100% Automate. Email is no different. If you have more than 100 customers, you should be automating your transactional and marketing emails. Email is an incredibly important part of your business’s customer activation and retention funnels, so I don’t recommend cutting corners here. So, here’s the skinny.

Marketing 28

Marketing Channel Analytics Metrics 28

www.rocketwatcher.com

DECEMBER 5, 2011

You can sign up for email updates, subscribe via RSS or follow me on Twitter. Email ( required; will not be published ). 7 Key Elements of a Marketing Plan » Subscribe Enter your email address to receive the newsletter. customer retention. Good luck (you’ll need it). Hey, you made it all the way to the end!

Naming 41

Naming Startup Product Name Framework 41

blog.expensify.com

APRIL 24, 2012

Wow, it looks like every.NET developer was sent a mass email saying to complain about the original post! Two startups I have worked for were about *extending* messaging security, not reinventing email. It makes you look like a religious zealot and a kind of high self-regarding anal retentive. March 26, 2011 at 6:22 pm.

Java 107

Java PHP Software Review Coder 107

steveblank.com

JULY 8, 2011

Poplytics – online surveys and analytics AskYourTargetMarket – market research surveys SurveyMonkey - granddaddy of on-line surveys Amazon Mechanical Turk – you can set up a question and get answers PickFu – A/B testing $5 for 50 opinions Collaboration Dropbox – store, sync, and, share files online.

Software Review 110

Software Review Startup Silicon Valley Analytics 110