A Smart Bear: Startups and Marketing for Geeks

AUGUST 29, 2011

The seat-back is jacked into an even-more-upright-than-usual position due to a trash can welded to a storage compartment lodged behind, which I’m constantly reminded of by the clacking of aluminum doors — the only sound sharp enough to pierce the roar of turbines. I know it happens. I’ve seen it at WP Engine. So we kept on.

Technical Review 236

Technical Review Software Review Reputation Sales Cycle 236

Steve Blank

JANUARY 22, 2014

Dino Vendetti a VC at Bay Partners, moved up to Bend, Oregon on a mission to engineer Bend into a regional technology cluster. Today with every city, state and country trying to build out a technology cluster, following Dino’s progress can provide others with a roadmap of what’s worked and what has not. Tech investing is risky.

Early Stage 295

Early Stage Silicon Valley Oregon Technical Review 295

View from Seed

MARCH 29, 2016

This desperate need for employees often leads to an equally desperate, ad-hoc approach to recruiting without any relevant recruiting metrics being tracked. The resume-to-interview metric is simply a measurement of how many resumes startups review for each person interviewed. Applicant source quality: Resumes-to-interviews.

Metrics 120

Metrics Founder CTO Hire Technical Review 120

Startup Professionals Musings

MARCH 19, 2022

In my experience, the good news is that everyone is becoming more and more comfortable with relationships via the new media and technology. Generalized email blasts and social media ads may be great for finding interest in your services, but these are not enough to close and maintain new clients.

Technical Review 303

Technical Review Social Media Metrics Media 303

VC Cafe

SEPTEMBER 2, 2022

The time spent on reviewing decks went down compared to 2021. Going back to the Docsend research, which includes a survey of 300 founders and VCs in addition to their anonymous data collection on thousands of decks shared and reviewed, they found the top components/slides on successful pre-seed decks. Weeks to launch? Biggest obstacle?

Technical Review 166

Technical Review Early Stage Cofounder Portfolio 166

ReadWriteStart

OCTOBER 13, 2021

Shopify is a technological tide in the digital advancement of e-commerce. Currently, Shopify tops the e-commerce industry due to its unique services. Merchant tools such as reports and analytics help you keep an eye on profits and other metrics and make decisions accordingly. AC Email Marketing Automation.

Artificial Inteligence 182

Artificial Inteligence Technical Review Software Review Analytics 182

Startup Professionals Musings

SEPTEMBER 28, 2012

According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively. Don’t use the same message on Twitter you developed for email blasts and postcard blitzes. Define relevant metrics and measure. What’s the problem?

Social Media 289

Social Media Small Business Media Technical Review 289

YoungUpstarts

JULY 18, 2013

Traditional ways include promoting one’s link on emails, websites, advertisements, and stores, as well as engaging one’s employees to be advocate. Doing so ensures that the firm is able to keep up with changing customer needs, shifts in technology and emerging superior ideas. Marketing Your Marketing. Insourcing Youtility.

Technical Review 133

Technical Review Phoenix Metrics Singapore 133

ReadWriteStart

JULY 7, 2021

This trend is promising despite the rising usage of email, instant messaging applications, and social media platforms, . The entrepreneurs can reduce their operational costs significantly – by utilizing advanced technologies like autonomous vehicles, drones, and robots for courier delivery.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

Startup Lessons Learned

SEPTEMBER 10, 2008

Notice that none of those five reasons deals with TDD or automated testing, which have changed the game. This is the approach of test-driven-development (TDD). I really enjoyed the aspect of TDD that had me learning about _how_ to test software and it coerced me into writing better, more fault tolerant, code.

Software Review 144

Software Review Technical Review San Francisco Continuous Deployment 144

Startup Professionals Musings

OCTOBER 17, 2018

Unfortunately, your personal assessment that you have traction probably won’t be convincing to potential investors and partners, so it’s important that you create and track your progress against some metrics. Define metrics on customer feedback and user counts. Build an experienced technical and executive team.

Advisory Board 199

Advisory Board Technical Review Metrics Business Model 199

ConversionXL

AUGUST 11, 2020

There are few things worse as a marketer than putting a ton of time and effort into your email campaigns only to see them perform poorly. While the usual suspects of content , design , and campaign strategy make a difference, none of that matters unless your email actually makes it to your subscriber’s inbox. Image source ).

Email 121

Email IP Reputation Campaign 121

ConversionXL

MARCH 5, 2019

Cold emails are unsolicited emails sent to previously uncontacted recipients. To many, cold emails are synonymous with spam and a nuisance—one reason why U.S. hours checking their work email each day. Why would anyone want to use cold email? Still, it’s easy to get cold emails wrong. workers spend 3.2

Email 130

Email Campaign Reputation San Diego 130

Startup Lessons Learned

JUNE 2, 2010

Lessons Learned by Eric Ries Wednesday, June 2, 2010 The Five Whys for Startups (for Harvard Business Review) I continue my series for Harvard Business Review with the Lean Startup technique called Five Whys. Two Ways to Hold Entrepreneurs Accountable Beware of Vanity Metrics For Startups, How Much Process Is Too Much?

Technical Review 132

Technical Review San Francisco Lean Continuous Deployment 132

The Startup Magazine

JULY 21, 2021

Kevin Wu, co-founder and CEO of job search optimization program Pathrise , says “Digital marketer roles are some of the most in-demand positions in the tech industry.” Email marketing is another effective marketing technique. Marketers write email copy, analyze open rates, review click-through rates, and optimize conversions.

Technical Review 148

Technical Review PPC SEM Marketing 148

Up and Running

DECEMBER 6, 2021

Hire an SEO professional to help you check for technical SEO issues on a regular basis — at least every six months — and make it a point to update your branding, imagery, and messaging on an annual basis to keep your site feeling fresh. Furthermore, metrics help you continually refine and improve your marketing over time.

Small Business 153

Small Business Marketing Software Review Technical Review 153

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Steve Blank

SEPTEMBER 14, 2009

Posted on September 14, 2009 by steveblank Over the last 30 years Wall Street’s appetite for technology stocks have changed radically – swinging between unbridled enthusiasm to believing they’re all toxic. Tech acquisitions went crazy at the same time the IPO market did. 3) invest in and take equity stakes in exchange for capital.

Silicon Valley 237

Silicon Valley IPO Technical Review Venture Capital 237

VC Cafe

JULY 29, 2012

On “ Intelligence Is Overrated: What You Really Need To Succeed “, a research by Carnegie Institute of Technology shows that “ 85 percent of your financial success is due to skills in “ human engineering ,” your personality and ability to communicate, negotiate, and lead. ” Question: What is Human Engineering?

Engineer 145

Engineer Technical Review Software Review Startup 145

Both Sides of the Table

JANUARY 16, 2014

I reviewed a deal for a friend of mine tonight. He wanted to know what I thought of his technology deal. My email back to him was a version of. I got an email recently from a VC who had invested in a company a small amount in a seed round. He has a team of 4 other such executives. Get out your inner Larry David scrutiny.

Silicon Valley 333

Silicon Valley Early Stage Later Stage Technical Review 333

David Teten

DECEMBER 3, 2019

When I met my now-wife, I realized that any technology that can find me a spouse is a killer app. I’d argue that the same type of technologies that have revolutionized dating can revolutionize our industry. . I walk through below how progressive investors are using technology and analytics throughout all of their operations.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 156

Analytics Marketing Social Media Technical Review 156

Startup Lessons Learned

SEPTEMBER 15, 2008

Lessons Learned by Eric Ries Monday, September 15, 2008 The one line split-test, or how to A/B all the time Split-testing is a core lean startup discipline, and its one of those rare topics that comes up just as often in a technical context as in a business-oriented one when Im talking to startups. First of all, why split-test?

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Professionals Musings

OCTOBER 18, 2010

Put your social network links on your stationery, business cards, and email. Implement metrics and analytics. You need to allocate a few minutes a day, or every week, to researching via blogs and websites like Tech News World the latest recommendations and reviews. Assess and commit the resources required.

Social Media 238

Social Media Media Startup Social Network 238

The Next Web

FEBRUARY 20, 2014

With 66 percent of mobile shoppers failing to complete a transaction due to obstacles presented during checkout, removing barriers from the checkout process is a key function to increasing mobile conversions. Not embracing mobile-friendly, responsive email marketing. As of January 2014, 51 percent of email is opened on a mobile device.

Mobile 137

Mobile Software Review Technical Review Flash 137

Startup Lessons Learned

JUNE 17, 2010

I was the junior guy on a project team; I was called in to do some technical due diligence for reasons that were obscure to me, because the team already had much more senior engineers assigned to it. As a technical fix, it was brilliant. I remember one such meeting vividly. So they react in two ways.

Technical Review 164

Technical Review San Francisco Lean Software Review 164

Up and Running

AUGUST 19, 2021

Some of these distractions include emails or text messages, unscheduled phone calls or video chats, news headlines, social media notifications, and caregiver or household responsibilities. Use the right tech solutions. Projects are easy to adjust and teams stay notified of all changes without the need for meetings or emails.

Product 189

Product Technical Review Employee Software Review 189

Haystack

DECEMBER 29, 2018

It’s that time of year, time to look back and reflect on the most significant storylines in the tech, startup, and VC world. There’s a good chance I’ve missed something — if you feel that way, by all means, please share your point of view on Twitter (or email) and link to the post. 3/ Crypto Hibernation.

Technical Review 165

Technical Review Venture Capital Russia China 165

Feld Thoughts

SEPTEMBER 6, 2013

The early reviews are great, including this detailed one from Tech Cocktail. Ben Huh, the founder/CEO who I adore and love working with, send out a powerful email about how he’s approaching Cheezburger’s next stage of growth, and how he’s thinking about building the business operating system. How do I do that?

Operations 157

Operations Technical Review Metrics Email 157

YoungUpstarts

NOVEMBER 20, 2019

Competition from other startups and established incumbents, constraints on time and capital, and limited access to talent and technology resources are just a few of the hurdles nearly every first-time founder faces while trying to build a business. Keep your emails short and to the point. Like you, they’re looking for opportunity.

Technical Review 140

Technical Review Due Diligence Early Stage Differentiation 140

Duct Tape Marketing

MAY 11, 2022

Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. Click on over and give us a review on iTunes, please! My guests today are Todd and Laure Fisher, their husband and wife co-founders of Call Tracking Metrics company. Marketing Podcast with Todd and Laure Fisher.

Metrics 95

Metrics Marketing Software Review Cofounder 95

Steve Blank

APRIL 9, 2009

competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. And the results weren’t the traditional PR metrics of number of articles or inches of ink. But do not walk into my office the day something was due and give me an excuse.

Silicon Valley 271

Silicon Valley Technical Review RSS PR 271

Board Effect

SEPTEMBER 24, 2023

By looking at data around six months of solicitation emails, a consultant helped the college identify the recipients most likely to open the messages and click on links, and, with a wealth-screening tool, further honed the list to likely donors. “So, So how can boards use data — and technology tools to unlock it — to drive success?

Technical Review 98

Technical Review Technology Los Angeles Software Review 98

Hearpreneur

APRIL 9, 2023

It’s becoming increasingly important for every business to have at least basic technology to run daily operations in the current day society. With new technology emerging, we can only imagine the changes it will bring along to the business platform. Thanks to Jamie Miller, Treadmill Review ! #4- Thanks to James Angel, DYL ! #5-

Technical Review 126

Technical Review Artificial Inteligence Technology Entrepreneur 126

ConversionXL

SEPTEMBER 13, 2018

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. Hundreds of user reviews of both platforms on G2 Crowd reveal the key benefits—and shortcomings—of each. G2 Crowd, a business technology review site, has almost 3,000 reviews of Google Analytics.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Startup Lessons Learned

AUGUST 3, 2009

In a lot of cases, this requires a lot of energy invested in talking to customers or metrics and analytics. Refreshing to finally see lean and agile thinking emerge in product/business-floors and not only in technology. In fact, MVP is quite annoying, because it imposes extra overhead. I know it's going to help me immensely!

San Francisco 168

San Francisco Product Lean Continuous Deployment 168

Board Effect

DECEMBER 5, 2023

By looking at data around six months of solicitation emails, a consultant helped the college identify the recipients most likely to open the messages and click on links, and, with a wealth-screening tool, further honed the list to likely donors. “So, So how can boards use data — and technology tools that unlock it — to drive success?

Technical Review 98

Technical Review Technology Los Angeles Software Review 98